February 24, 2006, - 10:16 am

Do You Drive a “ManWagon”?

By Debbie Schlussel
You’ve heard of the “Manbag” euphemism.
Now meet the “Manwagon,” as coined in in today’s Wall Street Journal. It’s a euphemism for stationwagon, dreamed up in marketing campaigns by the big auto companies trying to make the traditional mom car appeal to masculine dads.
Reports the Journal:

Seeking to lure speed-crazy guys with kids, car makers are trying to transform the dowdy old family hauler into something new: the manwagon.
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This melding of speed and sippy cups may seem unlikely, but car makers say their consumer research has unearthed a surprising number of family men who thought wagons could be cool, if only they had more guts.
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Minivans may be the most practical vehicles for families, but it is a rare dad who can drive one with pride intact.
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More manwagons are likely to emerge because they let manufacturers profit by squeezing more products from an existing “vehicle platrofrm” and selling them at a steep premium.

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7 Responses

I drive a Subaru Forester… Does that count as a “Manwagon”?!

Yiddish Steel on February 24, 2006 at 11:34 am

A vehicle is nothing more than transportation; a method of getting from one place to another. Considerations in buying one are, for me, safety, reliability, comfort and cost. Advertising, hype from car gurus, whether it’s a new model, etc. mean nothing in the long run. Let someone else eat the new car depreciation. Give me a well maintained, low mileage, “pre-owned” vehicle any day.

Bachbone on February 24, 2006 at 11:47 am

Since gasoline now sells for $117.49 per gallon, automakers are trying to fool the American car consumer into switching from gas-guzzling SUV’s (Womenwagons) to gas-guzzling Manwagons.

Thee_Bruno on February 24, 2006 at 1:06 pm

Yiddish Steel — I’m afraid it does. Sorry!

Concerned Conservative on February 24, 2006 at 2:37 pm

I avoid anything with “Man” in front of it, such as manbag, because it actually means “Brokeback.”
I don’t think any true Man let’s Hollywood, the homo dominated fashion industry, or any other corporation dictate what’s “manly.”

The_Man on February 26, 2006 at 7:13 pm

steel:
I afraid not. We are talking about the Hemi-powered Dodge Magnum not a wimpy little Subaru.

jerry on February 27, 2006 at 4:11 pm

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crestor muscle cramping weight gain fatigue on May 2, 2011 at 3:11 am

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