February 24, 2006, - 10:16 am
By Debbie Schlussel
You’ve heard of the “Manbag” euphemism.
Now meet the “Manwagon,” as coined in in today’s Wall Street Journal. It’s a euphemism for stationwagon, dreamed up in marketing campaigns by the big auto companies trying to make the traditional mom car appeal to masculine dads.
Reports the Journal:
Seeking to lure speed-crazy guys with kids, car makers are trying to transform the dowdy old family hauler into something new: the manwagon.
This melding of speed and sippy cups may seem unlikely, but car makers say their consumer research has unearthed a surprising number of family men who thought wagons could be cool, if only they had more guts.
Minivans may be the most practical vehicles for families, but it is a rare dad who can drive one with pride intact.
More manwagons are likely to emerge because they let manufacturers profit by squeezing more products from an existing “vehicle platrofrm” and selling them at a steep premium.
Tags: car makers, Debbie Schlussel, mom car appeal, Wall Street Journal