February 24, 2006, - 10:16 am

Do You Drive a “ManWagon”?

By Debbie Schlussel
You’ve heard of the “Manbag” euphemism.
Now meet the “Manwagon,” as coined in in today’s Wall Street Journal. It’s a euphemism for stationwagon, dreamed up in marketing campaigns by the big auto companies trying to make the traditional mom car appeal to masculine dads.
Reports the Journal:

Seeking to lure speed-crazy guys with kids, car makers are trying to transform the dowdy old family hauler into something new: the manwagon.
This melding of speed and sippy cups may seem unlikely, but car makers say their consumer research has unearthed a surprising number of family men who thought wagons could be cool, if only they had more guts.
Minivans may be the most practical vehicles for families, but it is a rare dad who can drive one with pride intact.
More manwagons are likely to emerge because they let manufacturers profit by squeezing more products from an existing “vehicle platrofrm” and selling them at a steep premium.

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7 Responses

I drive a Subaru Forester… Does that count as a “Manwagon”?!

Yiddish Steel on February 24, 2006 at 11:34 am

A vehicle is nothing more than transportation; a method of getting from one place to another. Considerations in buying one are, for me, safety, reliability, comfort and cost. Advertising, hype from car gurus, whether it’s a new model, etc. mean nothing in the long run. Let someone else eat the new car depreciation. Give me a well maintained, low mileage, “pre-owned” vehicle any day.

Bachbone on February 24, 2006 at 11:47 am

Since gasoline now sells for $117.49 per gallon, automakers are trying to fool the American car consumer into switching from gas-guzzling SUV’s (Womenwagons) to gas-guzzling Manwagons.

Thee_Bruno on February 24, 2006 at 1:06 pm

Yiddish Steel — I’m afraid it does. Sorry!

Concerned Conservative on February 24, 2006 at 2:37 pm

I avoid anything with “Man” in front of it, such as manbag, because it actually means “Brokeback.”
I don’t think any true Man let’s Hollywood, the homo dominated fashion industry, or any other corporation dictate what’s “manly.”

The_Man on February 26, 2006 at 7:13 pm

I afraid not. We are talking about the Hemi-powered Dodge Magnum not a wimpy little Subaru.

jerry on February 27, 2006 at 4:11 pm

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crestor muscle cramping weight gain fatigue on May 2, 2011 at 3:11 am

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