February 7, 2010, - 1:14 pm
What’s Your Fave Super Bowl Ad? Some of My Picks for Tonight’s Big Game (Masculinity, Patriotism Return)
As you know, most people don’t watch tonight’s Super Bowl for the action on the field. They watch for the ads. Last year’s ads were mostly unmemorable and unremarkable.
Below is an ad which was an absolute utter failure and only ran once–during the Superbowl. Holiday Inn realized that this wasn’t exactly the best way to market that they’ve spent millions to, um, “surgically” change the look of the hotel. And everyone remembered the ad, the next morning, but not the sponsor of it and the product being, uh, “pimped.”
What’s your fave Supe ad, and why? Feel free to post a link to yours. And in the meantime, here are some previews of ads airing during tonight’s Big Game, which I like, with my brief commentary:
Gatorade: Uh-oh, they show Christian football players praying and players with their hands on their hearts during the National Anthem. Religion and patriotism–we can’t have that. The nerve . . .
Gillette: I love this ad, because–with all the chick-style, girlie-man grooming products pimped on men–Gillette says being a man means being masculine and not using chick products in slick male packaging. I think the company acquits itself nicely from the Tiger Woods divorce, here. Nice to see this return to stressing masculinity. Just because it says “for men,” doesn’t mean it is.
Dr. Pepper: Mmmm . . . Makes me wanna go out and buy a bottle to taste, right now. With a little “KISS” of cherry. Gotta love that Chaim Witz a/k/a “Gene Simmons.”
Hyundai: The crybaby who keeps retiring from the pro gridiron and, then, getting back in the game. Really wish he was in this year’s Big Game, so he could win and then get outta the biz. This ad reminds us that he’s strangely absent.
TruTV: Lamer than lame.
Tags: Brett Favre, Chaim Witz, Cherry, Cherry Vanilla Coke, Dr. Pepper, Gatorade, Gene Simmons, Gillette, Haim Witz, Holiday Inn, Hyundai, KISS, masculine, masculinity, patriotic, Patriotism, praying, religious, Supe, Super Bowl, Super Bowl ads, Superbowl, Superbowl ads, TruTV