May 2, 2006, - 12:36 pm
By Debbie Schlussel
From yesterday’s Wall Street Journal:
Studio Woos Women Turned Off by Cruise
It’s the question facing our friends at Paramount Pictures: How do you market an action adventure movie sequel to men when it stars a girlie-man weirdo star and women–who finally discovered America (and his bizarre behavior on HOprah and “Today”), and now are turned off by him, too?
That’s the prob facing the studio as it prepares to release the second sequel to “Mission Impossible,” “M:I:III.” Most moviegoers have had enough of Mr. Scientology Strange. The Top Gun is now the Low Rung.
So to combat the Tom Trickle Effect, the movie studio is playing up the suspenseful and emotional aspects of the movie–and playing down the Couch Jumper, reports the Wall Street Journal. That’s the campaign to women. To men, the studio is featuring Crazy Cruise traveling around Manhattan to movie screenings, via motorbike, speedboat, sports car, subway, taxi, and helicopter.
Will that erase the public’s memory of Mr. Bizarro’s affection for couch-jumping, silent births, and pop psychiatry?
(For the record, I was invited to a screening of the movie but skipped it. Tom who?)
Tags: America, Bizarro, Mission Impossible, Paramount Pictures, Scientology Strange, sports car, the Wall Street Journal, Wall Street Journal