June 20, 2006, - 10:38 am
By Debbie Schlussel
Take that, Dixie Chicks. Finally, a prominent entertainment star proudly promotes PATRIOTISM–in a big way. Instead of questioning and mocking it. And a major Hollywood studio backs it up, reminiscent of the ancient days when Hollywood was solidly behind our brave men and women in uniform fighting the enemy.
On Sunday, new Superman star, Brandon Routh, hosted a special Father’s Day screening of “Superman Returns” for soldiers at Miramar Marine Corps Air Station. He called America’s servicemen and women, “America’s true Super Heroes,” and announced details of Operation Super Hero, which pays tribute to America’s servicemen and women serving both here and abroad.
Operation Super Hero, which has the backing of Warner Bros. Pictures, involves the sending of over a million postcards with messages of support to American troops worldwide, and free showings of “Superman Returns,” this weekend, to troops at 45 military bases nationwide. (Too bad they can’t send a few copies overseas, to show our brave men and women in Iraq and Afghanistan.) The movie debuts in theaters across America on June 28th.
Here’s more from the Warner Bros. Pictures press release announcing the details of their plan to support the troops in connection with “Superman Returns”:
Kicking off Operation Super Hero, more than one million postcards are already being made available to the public at the following nationwide movie theatre chains: Mann’s Theatres, UA Theatres, Regal Theatres, Edwards Theatres, Loeks Theatres and Rave Theatres. Postcards can also be obtained at some local retail outlets. People are encouraged to write messages of appreciation and support to our men and women in uniform, and can then drop the pre-paid postcards in any U.S. Postal Service mailbox. The postcards will be delivered to Warner Bros. Pictures, which is working with the U.S. Military to deliver the million-plus postcards as a special July 4 greeting.
A downloadable, non-pre-paid version of the Operation Super Hero postcard is also available on the Superman Returns website, although those choosing this option will need to add postage to mail it. Go to www.supermanreturns.com and click on the News section to find the postcard.
Memo to the Dixie Chicks: Patriotism sells. It’s a hot commodity. Because real Americans believe in it.
Three Cheers for Brandon Routh (and Warner Bros. Pictures) for promoting it. We think we’re gonna like this actor.
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