September 19, 2006, - 4:40 pm
By Debbie Schlussel
Today’s Wall Street Journal has an interesting piece about the bikini-wearing waitresses parading on the runway during meals at New York City’s new Hawaiian Tropic Zone–and whether the restaurant can attract female customers.
That’s nothing new. It’s kind of like sleazy Hooters and the guys who “go there for the great buffalo wings” (and read Playboy for the articles).
What’s new is this delusional quote by CEO Dennis Riese about why he has no plans to introduced bare-chested male waiters for the female patrons he says he hopes to attract:
It would take away from the class of the restaurant. It would be more about sex and less about food and ambience.
Right. Because, when you think of “class” restaurants in New York, you don’t think of Le Cirq or Jean George. Nope. You think of Hooters and the Hawaiian Tropic Zone. The epitome of class is strippers one step removed, serving you your food. Would you like fries, er . . . disinfectant with that?
Yup, bikini-clad waitresses are all about the food and all about being “female friendly.” And, as we said, people who eat there read Playboy “for the articles.”
Then, there’s Riese’s claim that his restaurant will be “sophisticated . . . more than just an ‘upscale Hooters.’” Upscale Hooters? Isn’t that an oxymoron–kinda like boiling hot ice cubes? Just asking.
Remember, a restaurant named after a suntan lotion and a bikini contest judged by Fabio is never sophisticated or classy. Period. There are a lot of things we’d call it. “Classy” isn’t one of them.
Tags: CEO, classy, Debbie Schlussel, Dennis Riese, food, Jean George, New York, New York City, Wall Street Journal