July 20, 2010, - 12:08 pm
One of my favorite American retailers is Baskin-Robbins. Because of the high-calorie content of the product, I don’t patronize it much, but I love the company’s story. Founded by two Jewish Americans, brothers-in-law Burt Baskin and Irvine Robbins, the chain developed as a result of Burt Baskin’s’ service in the U.S. Navy during World War II. He made ice cream and developed different flavors for his fellow troops, who enjoyed them. (Irv Robbins served in the U.S. Army during World War II.) Today, the ice cream retail giant is all over the world including in Saudi Arabia, where they hate “evil Zionists” like Baskin and Robbins, but love Baskin-Robbins. Muslims would never be hypocrites, right?
Now B-R is retiring five flavors, including French Vanilla. Say it ain’t so. Sometimes the plain flavor with a tinge of high-class creamy richness tastes good. The other retirees: Caramel Praline Cheesecake, Campfire S’mores, Apple Pie a La Mode, and Superfudge Truffle. Mmm . . .
Baskin-Robbins Founders, Burt Baskin & Irvine “Irv” Robbins
Tags: American retailers, Apple Pie a La Mode, Baskin-Robbins, Burt Baskin, Campfire S'mores, Caramel Praline Cheesecake, five flavors, French Vanilla, ice cream, Irv Robbins, Irvine Robbins, Jewish-Americans, Jews, retired, Superfudge Truffle, video, World War II