July 25, 2010, - 11:21 pm
AMC’s “Mad Men,” one of my fave shows on TV, debuted its fourth season tonight, and as I wrote this, the first episode just finished. You know my views on “Mad Men,” which is about advertising executives in New York in the early ’60s. Love the show in a guilty pleasure soap opera kinda way–plus I could watch for the clothes and cool decor alone, as the set and clothing designers pay such exquisite and gorgeous attention to period detail.
Jon Hamm as “Mad Men’s” Don Draper/Dick Whitman
But is Don Draper a/k/a Dick Whitman (played by uber-handsome Jon Hamm) the typical early 1960s guy? Not even close. In fact, as I wrote last year, since he’s written largely by women, they’ve written him in an anti-male fashion. In some ways, it’s even anti-American, since the show tells us that a Korean War vet and successful advertising exec can only be a serial adulterer and liar (pretty much every guy at the ad agency is–including the married gay guy, who was fired last season). Not to mention, the son of a hooker. The guy’s a lout . . . a very hot lout. But a lout, nonetheless. And now, with Season 4, he’s a divorced lout living in Greenwich Village and “seeing” (euphemism) prostitutes. It’s “Desperate Housewives” played by men.
So, did you watch? (I did not, as mine is a cable-free household, and I have to wait for the Season 4 DVD to come out, but then I watch the whole season of episodes back-to-back.) Did you like it? Did Season 4–with the new ad agency–live up to the usual “Mad Men” expectations and drama? Or is it getting old? I bet the former, though Don Draper as a single guy probably loses a lot of his appeal, since it’s no longer cheating, so not as dramatically exciting (like Howard Stern going to satellite, and he no longer has to watch what he says and broach a line he can’t cross). But I’ll rely on those of you who watched to give me your reviews.
For now, pour me an “Old Fashioned” from the virtual 24/7 Mad Men bar.
Tags: 4th season, AMC, anti-male, Dick Whitman, Don Draper, early 1960s, fourth season, Jon Hamm, Mad Men, Season 4, season premiere