January 16, 2007, - 7:44 pm

Interesting New Snack of the Month: Fizzy Fruit

By Debbie Schlussel
The produce industry–and even the cover of USA Today’s Money Section–are abuzz with the latest food innovation: Fizzy Fruit.
Through some kind of patented process Fizzy Fruit took carbonated water and infused fresh fruit with it. One company executive calls it “this generation’s pop rocks.” Except that it’s healthy.
Food industry movers and shakers believe this new product, which doesn’t alter the freshness of fruit or add any sugar, will revolutionize the fresh produce industry and alleviate some child nutrition concerns, interesting more kids in eating fruit instead of junk food.

fizzyfruit.jpg

If any readers have tried this product, how does it taste? What is it like? Fizzy fruit is now on sale at 7-Eleven and Wal-Mart in 15 Southern States.
But the company needs to change its hard-to-navigate website.

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5 Responses

Between the fructose and acid in the juice and the carbonation, sounds like it’d be pretty bad for your teeth.
http://www.cancersupportivecare.com/dental.html#soda

Dan on January 17, 2007 at 1:04 am

ACTUALLYÖthis is a good move in the right direction.

The Canadien on January 17, 2007 at 8:56 am

When I see the marketing inventions to push soft drinks like “contains real fruit”, “2% juice”, “more natural” etc.
- invariably and sadly they would be
“fortified” by HFCS (high fructose corn syrop – extremely unhealthy cheap sugar substitute),
artificial colours (red #40, blue # 5 etc. as if it’s prettiness they we, consumers, are after), and other unnecessary junk.
Be healthy, Debbie, and avoid like 7-11 and the rest of them.
We need you around for quite a while.

CommonSensor on January 17, 2007 at 1:45 pm

And, by the way, nothing beats the real fruit or fruit juices.
proven to work and available at Walmart – a gallon of apple cider (not from concentrate) – $2.99
1/2 gallon Great Value (walmart brand) pineapple juice (not from concentrate) – $1.19

CommonSensor on January 17, 2007 at 1:47 pm

Debbie, I would like to try this stuff, but I almost never shop at WalMart or 7-11. I prefer Target to WalMart and I don’t buy smokes, coffee, lotery tickets, Twinkies or emergency feminine hygeine products.
I WOULD LIKE TO TRY IT, TOO, BUT THEY ARE CURRENTLY ONLY SELLING IT IN SOUTHERN STATES. IT WILL BE ROLLED OUT NATIONWIDE, VERY SOON. I’LL SEE IF I CAN GET THE COMPANY TO SEND ME A SAMPLE TO TASTE TEST.
DEBBIE SCHLUSSEL

Anonymous1 on January 17, 2007 at 7:55 pm

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