March 5, 2008, - 2:57 pm
By Debbie Schlussel
My favorite (now Japanese-owned) American retailer, 7-Eleven, has a new drink mixing a slurpee with capuccino, the Slurpuccino. It’s low fat, milk-free, and relatively low in caffeine:
The Cafe Latte-flavored Slurpuccino is not a milk-based product, but is caffeinated, fat-free and has only 61 calories per 8-ounce serving, unlike most frozen cappuccinos on the market. Prices are similar to any other Slurpee drink, which range from 99 cents for a 12-ounce cup to $1.69 for 40 ounces. . . .
Developed for 7-Eleven¬Æ stores by The Coca-Cola Company, the Slurpuccino drink is a new beverage platform with Cafe Latte as the version offered. The coffee- and caramel-flavored frozen drink targets young adults ages 18-34, both male and female. More than 75 percent of Slurpee drinkers are under the age of 34.
Slurpuccino also provides a “better-for-you” alternative for coffee-lovers who want to monitor calories, fat or caffeine in their diets. Compared to some other retailers’ frozen cappuccino drinks, 7-Eleven‚Äôs coffee-flavored Slurpee beverage has approximately one-third the calories, half the sugar and no fat grams. Adding a whipped topping can raise fat content by 20 grams. Compared to a cup of coffee, which contains between 100 and 175 milligrams of caffeine, an 8-ounce Slurpuccino has only 5 mg. . . .
The new drink is expected to be offered in a hazelnut-cappuccino flavor this fall.
I can’t wait to try it.
Tags: beverage, beverage platform, Cafe Latte, cent, Debbie Schlussel My, The Coca-Cola Company, USD