June 23, 2009, - 8:06 pm

Another Fake Green: Most Eco-Friendly Claims Are a Crock

By Debbie Schlussel
It’s not just the Islamic green people are donning in solidarity with extremists in Iran that’s fake.
The other green–eco-friendly claims on products–are also often fake. They’re no different than “Soylent Green”–the product made from you know what from the Charlton Heston movie of the same name.
And it’s yet more evidence that this eco-maniacal stuff is just an empty fad. A trendy, hip thing that’s expensive and harmful for America.

The federal watchdog that’s supposed to crack down on product labels that make false environmental claims has taken almost no enforcement action over the last decade, even as “green” marketing claims have exploded, agency records show.


Green Love is for Suckers

Companies touting eco-friendly products or biodegradable packaging are supposed to abide by guidelines issued by the Federal Trade Commission in 1992. The FTC can take companies that ignore the so-called “Green Guides” to court and seek fines to reimburse consumers.
Since May 2000, the FTC has taken legal action against only three companies for violating the guidelines. All three complaints were announced June 9, the day of a congressional hearing about environmental marketing.

Hey, whatta coincidence! Or as the French would say, “Quelle Coincidence!”

“There has been little to no enforcement of the 1992 guides,” says environmental consultant Kevin Tuerff, whose company started a website aimed at exposing ads with questionable environmental claims. “They need to pick up the pace.”

Uh, no, they don’t. If fools want to believe in this BS, let ’em part with their money over this false eco-religion. Not the American taxpayers’ job to police their fads and mind cults.

From 1992 to 2000, the FTC generally filed two or more complaints a year, but enforcement dropped off under President Bush.
The FTC’s James Kohm acknowledges the agency hasn’t aggressively enforced its main environmental guidelines in recent years, in part because of a lack of resources. . . .
The companies cited by the commission June 9 improperly advertised their products as “biodegradable.” All three cases were filed May 20.
Environmental marketing has exploded recently: a survey in the last year by environmental marketer TerraChoice of 12 large U.S. stores found more than 1,700 products that boasted of green credentials. Eco-friendly claims are made by items ranging from liquor to sport-utility vehicles to pesticides.

In my view, I’m glad the government isn’t looking into these claims. If you buy something based on eco-friendly fantasies, you’re a fool. And you deserved to be scammed by these mini-scams based on the giant scams called “climate change” and “global warming.” No amount of government waste and bureaucratic advertising police will cure that, nor should it.
Still, whether or not they are investigating truth in eco-advertising, here’s my shameless–but true–eco-friendly marketing ploy: DebbieSchlussel.com . . . no paper (unless you print it out), zero waste, zilch carbon footprint, 100% biodegradable. But one caveat: we don’t recycle here. It’s mostly new (and improved).

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10 Responses

Deb –
Once more, allow me to recommend ‘The Buccaneer’ as an excellent movie from 1958 with Charlton Heston channeling Old Hickory…
“By The Eternal!”, ol’Andy would fix all this….

Nick Fury on June 23, 2009 at 10:00 pm

Boy do I agree, Debbie. All this eco-foolishness is like so much political correctness today – no substance, all about feeling good. I hope that people will one day will admit it. Right now it’s heresy to speak against “saving the planet” or eco-this and eco-that. What a crock!

Ed in Canton on June 23, 2009 at 10:29 pm

I’m all for a clean environment and preserving the natural world for future generations. At the same time, I think we as human beings have a right to exploit the world’s resources for our benefit. I don’t see “exploit” as a dirty word. We deserve to have a better life than generations before us did. It won’t get better if we give up the technology and know-how that makes us healthier and safer. That’s the difference between being a responsible conservationist and being an irrational Luddite.

NormanF on June 23, 2009 at 11:16 pm

I don’t understand what some people (always “conservatives”) have against the environment. What a stupid thing to take a stand against, and why? Just because you don’t want to take part in what you think is some hippy fad? Well, go dump your old motor oil into the river I guess.

Scabies on June 23, 2009 at 11:59 pm

I fully support the use of aging hippies and other used up leftists as the raw material for Soylent Green Products. This would be a good way to tackle world hunger, overpopulation, and medical expenses. “Think Locally, and Act Globally”.

Worry01 on June 24, 2009 at 1:04 am

By the time obama’s done there will be no competition. This is the fuel that powers the engine of our economy.
During the campaign even McCain touted a ‘Magic Battery’ one that could run for hours and hours without recharging and when recharged it would only take a few hours. The democrats and alot of the Republicans believe in the Magic Energy Fairy, nobody has a clue of what they are talking about. When it comes to energy there is one law that cannot be corrupted, as much as the politicians would like to, The Law of Conservation of Energy i.e., “you don’t get something for nothing”. In other words Power in = Power out + Losses.
With all the hype about global warming, not one politician has mentioned what their legislation would do to combat the ‘supposed’ climate change. All they can tell us is it is going to cost us plenty in super high energy bills, which in turn will drive the cost of every other comodity up.
Conveniently, alot of these bogus policies will not take effect until 2012, surprise surprise after the election of ’10.
Unfortunity, these mental midgets in Washington with their arrogant, condescending holier than thou attitude, won’t listen nor do the research necessaary to see that these carbon laws won’t work but will cost the consumer Billions, decrease our freedoms and further limit our viable options for real advances in the relm of Energy development.
This Green crap is pie in the sky, Wishing and hoping something will work. What it will do is destroy the greatest Nation ever conceived.

mark on June 24, 2009 at 7:26 am

Right on Debbie. This eco-friendly marketing is all about the $$–always and always will.
There is an element of truth that unlimited wanton pollution needs to be stopped–you are probably to young to recall when Lake Erie was so polluted it was nearly useless. I’m for stopping the reckless strip mining, and chemical dumping that can happen when anything goes.
But calling CO2 a pollutant and all this other green marketing crap is BS. It is amazing how many people actually are disciples of Al Gore and spend their lives trying to make staying green their cause in life. These dolts believe that if it is called a “green” product, it is making things better. Oy.

BB on June 24, 2009 at 7:50 am

Global Warming is simply a doomsday scam led by Gorbachev to install global Marxism. Every solution for Global Warming is lowering the standard of living for the Western world and propping up the developing world. People who had a legitimate claim wouldn’t ostracize and fire scientists who disagree, refuse to debate the issue or try to make Global Warming a religion.

JP on June 24, 2009 at 9:41 am

Debbie have you seen this? You are usually on top of everything so I apologize if you have posted on the subject prior.

sharon61 on June 24, 2009 at 9:54 am

Actually your carbon footprint is not “zilch”. me typing this message right now on your website which is shining out of my screen is generating emissions. Not right here and now but at the power plant. so your footprint isn’t quite at ‘zilch’

gazup on October 2, 2010 at 7:54 am

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