October 7, 2005, - 11:16 am
By Debbie Schlussel
On this site, we’ve been following–with dismay–the ever increasing feminization of men in America. Two items, this week, are part of the continuing crisis:
* USA Today’s Sports Section has been running full-page ads, like the one on page 6C on Tuesday, for L’oreal’s new men’s beauty line, called, “Men’s Expert.”
The products sound like they are for women. I find it a bit odd for any man to use “Circle Eraser Anti-Dark Circle Eye Moisturizer,” or “Stop Lines Anti-Lines Moisturizer,” or “Vita Lift Anti-Wrinkle and Firming Moisturizer”–all of which are part of L’Oreal’s new line for women . . . I mean, “men.” If “Vita Lift” sounds familiar, that’s because “Vita Lift” started out as a L’Oreal Women’s product and still is one.
Then, there is the “Power Buff Anti-Roughness Exfoliator.” Hello . . . men are supposed to be rough. No man should ever use exfoliator–unless his favorite song is by “The Weathergirls.”
They try to make this stuff sound masculine by calling it “the Winning Team.” Maybe what they really mean is, “Play for the OTHER team.” This goop is anything but masculine. Somebody get this stuff off my USA Today Sports section. PLEASE.
And don’t go to the L’Oreal men’s website, unless you want to hear bad, effeminate Yanni-style music and see gay models. It’s no coincidence that L’Oreal is FRENCH.
* Then, there are the Olsen Twins. The greedy gazillionaire girls are not satisfied with their gazillions, apparently. So, to make even more, the’ve hired a new, younger set of girl twins to replace them as the spokesmodels of their Dualstar company. Except that the girl twins are really boys. They just look like girls. And it’s by design.
The Olsen Twins told the Wall Street Journal that these girlie-boy twins will be marketing male beauty products for young boys like the ones L’Oreal is shoving onto men’s sports pages. The male beauty industry for girlie-men is now cradle to grave.
Somebody stop them.
Tags: America, Buff Anti-Roughness Exfoliator, Debbie Schlussel On, Dylan Sprouse, Firming Moisturizer, L'oreal, male beauty products, sports pages, the Wall Street Journal, USA Today, Vita Lift Anti-Wrinkle, Wall Street Journal