January 7, 2014, - 11:24 am
Among the words and phrases from the last two years that I wish would go away: lean in and selfie. Now, with the new year, I’ve found a new one: “Broganic.”
The January 2014 issue of “Taste For Life” magazine, which they give out free at my supermarket, tells me that among the top trends in natural and organic foods is food that is “broganic,” which the magazine defines as:
“Manly” organic foods, such as buffalo jerky (think super-fuel food) and yogurts in bold, dark packaging aimed at men with protein on their minds.
Really? So, this is like cosmetics, where L’Oreal repackages women’s moisturizer in black and silver packaging and pretends it’s for men? As in “Brosmetics” (okay, I made that one up). I have no prob with men trying to eat healthfully, but this is ridiculous.
I just hate this word. In fact, I’d have no problem if they’d just banish all bro-words, including bromance, brogramming, and so on.
Broganics?! Make it stop.
The English language does not need a brocabulary.
Tags: broganic brocabulary, dumb words, taste for life, words I hate