January 7, 2014, - 11:24 am

DUMB New Word of the Year

By Debbie Schlussel

Among the words and phrases from the last two years that I wish would go away: lean in and selfie. Now, with the new year, I’ve found a new one: “Broganic.”

dumbwordstasteforlife

The January 2014 issue of “Taste For Life” magazine, which they give out free at my supermarket, tells me that among the top trends in natural and organic foods is food that is “broganic,” which the magazine defines as:






“Manly” organic foods, such as buffalo jerky (think super-fuel food) and yogurts in bold, dark packaging aimed at men with protein on their minds.

Really? So, this is like cosmetics, where L’Oreal repackages women’s moisturizer in black and silver packaging and pretends it’s for men? As in “Brosmetics” (okay, I made that one up). I have no prob with men trying to eat healthfully, but this is ridiculous.

I just hate this word. In fact, I’d have no problem if they’d just banish all bro-words, including bromance, brogramming, and so on.

Broganics?! Make it stop.

The English language does not need a brocabulary.

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15 Responses

Another word making us males of the species appear like brain-dead muppets.

How bro-volting!

The Reverend Jacques on January 7, 2014 at 11:37 am

Like illegal as in: ‘illegal alien’ becoming ‘undocumented’.

P. Aaron on January 7, 2014 at 12:18 pm

And then there’s twerking.

Little Al on January 7, 2014 at 12:23 pm

Any guy who uses the term broganic is a fruit.

Jonathan E. Grant on January 7, 2014 at 1:15 pm

Broganic? Defined more accurately as trying to convince the reverse-baseball wearing, still-on-parents’-health-care, forever uncomitted “dude” that it’s somehow manly to copy his girlfriend of the week’s girly diet. Yogurt in bold packaging? Really? Is that Brogurt?

And don’t be surprised if somebody from the cosmetics industry rips off your brosmetics term….without the sarcasm.

Sean M on January 7, 2014 at 1:50 pm

Yeah, I’ve heard of “broganic” and hate it, too.

I entered “manfluence” on my website and figured I’d stop there. Broganic? Brogurt wasn’t bad enough?

Please, make it stop!

Barry Popik on January 7, 2014 at 2:20 pm

Okay, I’ll volunteer to say it—Coming soon to a brocery store near you!

lee of the lower case "l" on January 7, 2014 at 4:24 pm

I doubt you’d never even see Humphrey Brogart getting into broganic stuff.

CornCoLeo on January 7, 2014 at 5:01 pm

Don’t forget your bro-schtick? It’s kind of funny as a joke but nauseating as a marketing meme.

Frankz on January 7, 2014 at 5:48 pm

“I just hate this word. In fact, I’d have no problem if they’d just banish all bro-words, including bromance, brogramming, and so on.”

Yes! Please! This is stupid. Men are not Barney Stinson. Barney Stinson is not even Barney Stinson; he’s into the bros in an entirely different way. Actually the sorts that willingly buy into this “bro” stupidity probably are similar in that way…

This sort of crap is not even manly. It’s what the elitist left and the feminist movement tries to decide for us as manly. On our own we buy guns, pizza, and video games not any sort of cosmetics or granola or whatever crap they’re peddling here.

And we don’t keep any of it in our “man cave” either. Nobody with a full set of junk calls their chair and TV that. Again, just stupid buzzwords by Madison Ave. leftists and feminists who think it’s quaint when their loyal beta male hipster lapdogs engage in “traditional male activities” ironically before grabbing their purse and going off to buy themselves makeup and a skirt.

Pointless obnoxious crap and the reason anybody with brains, male or female is avoiding this “bro” nonsense like the plague that it is.

Brian R. on January 7, 2014 at 7:36 pm

    I have to agree and while I don’t always agree with Debbie’s humor, this was one of her funniest pieces. Very well said, DS!

    Meira on January 8, 2014 at 4:45 am

” In fact, I’d have no problem if they’d just banish all bro-words, including bromance, brogramming, and so on. ”

I agree with the exception of the “bro” man-bra that Kramer invented on “Seinfeld.”

DS_ROCKS! on January 8, 2014 at 1:59 am

    The manssiere? Yes, let’s just leave it at that, and drop anymore slangs!

    Saros7 on January 9, 2014 at 5:33 am

So brock off eh? What the heck is twerking anyway.

David Cameron on January 8, 2014 at 9:13 am

i kinda like this one, bro…

kirche61 on January 9, 2014 at 1:17 pm

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