May 21, 2014, - 5:05 pm
Shampoo Jihad: Major Companies Marketing Shampoo for “Veiled [Muslim] Women”; HAMAS Ad Campaign Comin’ Soon
Major cosmetics companies are promoting the wearing of the Islamic veil (the scarf of subjugation and extremism) through shampoo. They are even giving away free hijabs (Islamic headscarves) with the purchase of their ridiculous new shampoos.
Here’s a tip: if you suffocate your scalp and hair follicles with a rag for most of every single day, your hair will stink, and it will get more split ends than normal. There is NO shampoo that can fix that, but in trying to seek the Muslim dollar, major cosmetics companies are producing special shampoos they claim will “refresh hair” while the scalp is being smothered. Sounds like the female Muslim equivalent of the proverbial “too much cologne!” man (which is also–no coincidence–often the province of Middle-Eastern men). Hair is dead material. It doesn’t “refresh” itself, and shampoo–once you wash it out–doesn’t have magical halal powers to “refresh” your suffocated head stink. That’s halal junk science. Just doesn’t happen, as much as you may fantasize that your religion’s women are special and so allah willed it to be that way. No wonder you guys don’t win too many Nobel Prizes. Fools.
I warned over and over again on this site that this would happen: that companies would adopt the extremist religious edicts of Islam (and ultimately adopt the religion’s adherents’ causes and other extremist views). It’s the worst kind of capitalism. We’ve already seen it with some companies producing halal candy bars and other products and Whole Foods promoting HAMAS terrorist olive oil and “Palestine” and dumping Israeli olive oil. Now, there’s this absurdity:
Personal-care companies have discovered a hidden market: veiled hair. German consumer-goods maker Henkel AG [DS: the company is known as Schwarzkopf in the U.S. and has a number of brands, including "Got2B") is touting its new Gliss Restore & Refresh shampoo as the world's first hair-care product to address problems caused by the lack of ventilation under a head scarf, including split ends, itchy scalp and unpleasant odor. [DS: Funny, cuz' that's not how they're marketing "Gliss" in Israel, where it is also sold, but should be boycotted.] British-Dutch rival Unilever PLC is also targeting the market with its Sunsilk shampoo. And hair is just the start.
After years of pushing Western-designed shampoos and deodorants in the Middle East, the world’s biggest personal-care companies are changing course and selling products made specifically for local consumers’ tastes. Procter & Gamble Co.’s Olay line targets Persian Gulf customers with skin-lightening creams. A recent campaign by Beiersdorf AG’s Nivea brand collected love stories from mostly female Middle Eastern writers to market its Sensual Musk body lotion.
Hilarious. How ’bout the “love stories” of women raped and then stoned to death and/or honor-killed because of the raping? Or poems from Gitmo’s Islamic terrorists? Or the “love story” of the Saudi Arabian chick put in prison for celebrating Valentine’s Day? Oh, wait, that one’s been done already. Thanks, Vanessa Redgrave.
The goal is to woo young Middle Easterners with cash to spare. Consumer spending in developed markets, by contrast, is still rebounding from the financial crisis. “If you want to go with growth, you want to go with the Muslim market,” said Shelina Janmohamed, vice president at Ogilvy Noor, a London-based Muslim marketing agency owned by WPP PLC.
The global Halal market—products made to be permissible under Islamic law—is valued at $2.1 trillion, according to a 2013 report by the Halal Industry Development Corp., a government-sponsored trade group based in Malaysia. [DS: Don't believe the exaggerated figures of self-serving Muslim propagandists.] Roughly 9% of that goes to Halal cosmetic products, one of the fastest-growing categories. Marketing by major personal-care companies directly to Muslim consumers is still in its infancy, according to Ogilvy Noor’s Ms. Janmohamed, who likens the situation to the untapped Hispanic market in the U.S. 20 years ago. Still, some campaigns have started to appear, including an ad for Unilever’s Sunsilk shampoo in which no hair was shown. . . . Since 2008, Henkel’s Middle East and Africa business has grown three times as fast as the company overall. Regional sales increased 17.6% in 2013 from the previous year, and Henkel expects a similar performance this year. . . . Ahmed el Amir, who owns a drugstore outside of Cairo, said Henkel offered a free veil when it launched Gliss Restore & Refresh, and many women bought the shampoo to get the scarf. . . .
To better understand consumers and speed new-product marketing, Henkel recently relocated some of its research-and-development team to Dubai. In less than eight months, the team was able to develop and introduce a liquid-gel detergent under its Persil laundry-detergent brand that was aimed at low-income customers who wash their clothes by hand, Mr. Afifi said.
Yay, we produce Third World products. Say, when is the Henkel halal wooden washboard coming out?
Focusing on Middle Eastern consumers marks a strategic shift for Henkel and its rivals. Previously, personal-care companies would release products designed for U.S. or European consumers and assume Middle Easterners would buy them, industry officials say. Rising Middle Eastern spending power has changed that. And since locally focused products are often cheaper to make, they can generate higher profits than similar items sold world-wide—despite rising competition for Middle Eastern customers among the world’s biggest consumer companies.
Note to self: no longer purchase Got2B and Nivea products. I don’t buy Sunsilk because I bought it years ago and it turned my soft hair instantly into straw. Veiled women can have it.
Two years ago, I got L’Oreal to dump its pro-Hezbollah “Arab Ambassador,” after she told a Lebanese audience she admired Hitler. But the day is soon coming where that point of view will be openly embraced by these companies.
So, when do these cosmetics and personal care companies start partnering with HAMAS and Hezbollah for marketing campaigns?
Don’t bet against that. It’s coming.
Spilt Evil Zionist Blood Red Lipstick by Revlon. HAMAS Green eyeshadow, coming soon.
Tags: Ahmed el Amir, Gliss, Gliss Restore & Refresh, Got 2B, Got2B, Halal Industry Development Corp., Halal Shampoo, Henkel, hijab, Islamic shampoo, Muslim shampoo, Nivea, Ogilvy Noor, Olay, Procter & Gamble Co., Schwarzkopf, shampoo for jailed hair, Shampoo Jihad, Shampoo promotes Islam, shampoos for veiled hair, sharia shampoo, Shelina Janmohamed, Sunsilk, Unilever, Unilever PLC, veiled hair shampoo