February 7, 2010, - 1:14 pm

What’s Your Fave Super Bowl Ad? Some of My Picks for Tonight’s Big Game (Masculinity, Patriotism Return)

By Debbie Schlussel

As you know, most people don’t watch tonight’s Super Bowl for the action on the field.  They watch for the ads.  Last year’s ads were mostly unmemorable and unremarkable.


Below is an ad which was an absolute utter failure and only ran once–during the Superbowl.  Holiday Inn realized that this wasn’t exactly the best way to market that they’ve spent millions to, um, “surgically” change the look of the hotel.  And everyone remembered the ad, the next morning, but not the sponsor of it and the product being, uh, “pimped.”

What’s your fave Supe ad, and why? Feel free to post a link to yours. And in the meantime, here are some previews of ads airing during tonight’s Big Game, which I like, with my brief commentary:

Gatorade: Uh-oh, they show Christian football players praying and players with their hands on their hearts during the National Anthem. Religion and patriotism–we can’t have that. The nerve . . .

Gillette: I love this ad, because–with all the chick-style, girlie-man grooming products pimped on men–Gillette says being a man means being masculine and not using chick products in slick male packaging. I think the company acquits itself nicely from the Tiger Woods divorce, here. Nice to see this return to stressing masculinity. Just because it says “for men,” doesn’t mean it is.

Dr. Pepper: Mmmm . . . Makes me wanna go out and buy a bottle to taste, right now. With a little “KISS” of cherry. Gotta love that Chaim Witz a/k/a “Gene Simmons.”

Hyundai: The crybaby who keeps retiring from the pro gridiron and, then, getting back in the game. Really wish he was in this year’s Big Game, so he could win and then get outta the biz. This ad reminds us that he’s strangely absent.

TruTV: Lamer than lame.

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18 Responses

Hands down – the ‘Thank you from Anheuser Busch’ ad from the 2005 Super Bowl honoring our troops – http://www.youtube.com/watch?v=c8yvP3_iwKc .

GianniV on February 7, 2010 at 2:10 pm

    Brought tears to my eyes first time I saw it, and now again. You are right, the best.

    Davida on February 7, 2010 at 3:14 pm

    Yes, it was beautiful.

    Miranda Rose Smith on February 8, 2010 at 6:19 am

Wish another one would be made like that. Absolutely the best.

perception of truth on February 7, 2010 at 4:05 pm

I like the Gillite ad. KISS ads are getting stale. Holiday Inn ads was kinda funny.

However I really don’t care for the ads. I watch football all season and have been waiting for this match up all season. The high power offense of New Orleans versus the tactician in Peyton Manning of the Colts. It should be a lot of fun.

Also Debbie the shot at Brett Favre was unwarranted. The guy played one of the best season’s a quarterback has ever played. He had his highest passer rating of 107 this year. I think he should play until there is nothing left in the tank. How can anyone tell someone to retire if you couldn’t rack the numbers he has just put up? I don’t care for some of his antics but I respect someone who puts all their heart and soul in what they compete in. Just like boxers who want to keep fighting that is what a heart of champion is about. Many reason people watch sports is because of we like competition. It is thrilling to see two wills go at it. That is human nature. I don’t think it would be fair for anyone to ever tell you to quit anything you have a passion for.

CaliforniaScreaming on February 7, 2010 at 4:33 pm

too damn fishy and too damn QUICK to come out with the convenient obama leftist politically correct “it was a gas leak”! how can they be sure so quick? and even it was a gas leak how on earth do they know it was NOT a terrorist caused gas leak? just like the army doctor who had mental problems! THIS MAY BE THE TERRORIST ACT WE WERE WARNED WAS COMING AND ON SUPER BOWL SUNDAY TO BOOT! Also iran’s power facilities were being disciussed in the USA and what gets attacked here? Apower plant! TOO OBVIOUS TO BE THE GAS LEAK OBAMA HAS ORDERED RELEASED TO THE PUBLIC!

Bob S. on February 7, 2010 at 5:03 pm

My favorite Supe Ad, was the Puppy Bowl on the Animal Channel. But I did call Barney Stinson 1-877-987-6401. Who Dat? Turns out to be a gay bar on Bourbon Street in New Orleans.

Bonzer Wolf on February 7, 2010 at 10:10 pm

Debbie, your so off base calling Brett Favre a cry-baby its laughable. The guys probably the toughest SOB to ever play the game. With the season he just had, who is anybody to call for his retirement. If you could perform at anything with that level of production would you retire?

Jedi3129 on February 7, 2010 at 11:34 pm

In my book the best ad this Super Bowl was the “green police” ad,but I think it’s “fascist state” theme was missed by the automobile manufacturer. The payoff was that if you bought their car, the green goons wouldn’t harass you, but wasn’t the ad really saying, “Submit to the environmental fascists?” I liked the ad because it showed what’ll happen if these idiots get all the power they really want.

G: Amen. My thoughts exactly. DS

gmartinz on February 8, 2010 at 12:29 am

    I had to find out who was the sponsor with the GREEN POLICE theme. It’s totally what the libs want. Also it could’ve been the brainchild of the Obama peeps. Remember when he said that he’ll have a civilian defense force to rival our military? Boom, there it is. WE HAVE A BATTERY IN THE GARBAGE! COPY THAT, MOVE MOVE MOVE!

    J: I thought that was the best ad b/c it’s truly the PC statism where I think we’re headed. DS

    Joe on February 8, 2010 at 10:26 am

The Gillette commercial was great. I found the Holiday Inn commercial a little offensive because the model is supposed to have had a nose job. I think nose jobs should be for people who have broken their noses or who have trouble beathing-NOT for people who just want to look bland, who want to look more like the rest of the population, who don’t like it that G-d gave them a big Roman nose or a big hooked nose, either of which can make a face more memorable and interesting.

Miranda Rose Smith on February 8, 2010 at 2:09 am


I was thinking the exact same thing. When the lefty-loons get into power they will harass those who protest their idiocy. I just hope that America was paying attention. Rush Limbaugh always says that the American people are smarter than we think, in this case, I hope he is right.

Rick on February 8, 2010 at 9:29 am

Although not a commercial, I found the “My Generation” video intro to the Who’s performance entertaining, at first,until they had to take their obligitory swipes at President Bush by displaying the 2000 vote tally with the “Gore Wins” label, then they showed the “Mission Accomplished” banner on the aircraft carrier. They just can’t move on, can they?

Doug K on February 8, 2010 at 9:56 am

Debbie says: “Gillette says being a man means being masculine and not using chick products in slick male packaging.”

Isn’t body wash inherently a chick product and this new Gillette body wash just another “chick product in slick male packaging?”

JM on February 8, 2010 at 10:02 am

I personally did not like the Doritos ad with the little boy and his mother’s date. It was cute in a way but a sad commentary on the times we live in. A child that young shouldn’t have to know or worry about his mother’s date “keeping his hands off his momma”. It could have been just as funny (but apparently too old fashioned) to have a father saying “keep your hands off my daughter” etc. to guy picking her up for a date.

JW on February 8, 2010 at 10:35 am

California Screaming:

The way that Brett Favre has conducted himself for practically all of his professional career (a lot of people forget that the reason why the Falcons traded him was because he was a huge headache off the field, stuff that few people know about because Favre was an unknown back then plus we didn’t have the Internet or sports coverage that we do today) people should be free to take as many shots as they want at him and more. I will say that Favre gets away with nonsense that would never be accepted from 99% of the players in the NFL, and I wonder to this day why. It isn’t as if there is this dire shortage of QBs who’ve won one – and only one – Super Bowl or something.

Fortunately, you Brett Favre fans out there can take solace in knowing that Favre could care less what anyone says about him or thinks of him.

Gerald on February 8, 2010 at 2:17 pm

Gerald, my point is I think anyone who is a fan of sports will always respect the athlete abilities and competitiveness. I am a Bears fan and haven’t liked Favre defeating our team for years. But I respect people who play the game. If he has the ability let him play. Brett Favre or anyone. It is their life. I cant play the game at any level close to these guys and it would be foolish for me to tell a guy to hang it up. Who am I?

CaliforniaScreaming on February 8, 2010 at 7:53 pm

Green Police, hands down – and for the reasons mentioned by others.

David on February 8, 2010 at 10:46 pm

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