December 28, 2006, - 1:06 pm

Pets-the New People-Alert: The Absurdity Continues

By Debbie Schlussel
Forget PETA–or as I like to call it PUTAh (People for the Unethical Treatment of Animals and humans). Despite the organization’s wack-job nature, it has succeeded in getting us to its main goal: Seeing and treating pets as humans.
Remember my post about the Dog Country Club biz? The amenities for the dogs were ridiculous, better than many humans get at a Holiday Inn or even the Ritz-Carlton. Well, Bloomberg reports that the “luxury pet lodging” business is thriving and expanding, ad absurdum:

PetSmart Inc.’s four-footed clients can lounge on hypoallergenic lambskin blankets, watch television and snack on lactose-free, fat-free ice cream while staying at a PetsHotel when their owners are away for the holidays.
“I’ve been inside stores that have hotels,” said Walter Todd, a money manager with Greenwood Capital, a PetSmart investor in Greenwood, South Carolina. “They are pretty impressive. You wouldn’t mind staying in one yourself.”


Dog Enjoys His Hotel Suite

PetSmart, the largest U.S. pet-store chain, with 909 stores, has set a goal of eventually opening 435 PetsHotels, a seven-fold increase from its current 62 locations. Sales at stores with lodging are 29 percent higher than those without it after the fifth year, PetSmart says, as owners pay for grooming, food or “Bad Hair Day” t-shirts when picking up or dropping off pets.
PetSmart’s revenue from services, such as grooming, training and lodging, has increased an average of 27 percent annually during the past six years, and services are twice as profitable as selling pet toys and food, said David Lenhardt, head of services for PetSmart. Same-store sales for all of PetSmart rose 4.2 percent in 2005.
“Services have been PetSmart’s saving grace,” said Todd, whose firm owned 159,900 PetSmart shares as of Sept. 30. “They’ve been pleasantly surprised by the success of the concept.”
PetSmart shares have more than doubled in the past five years, while the Standard & Poor’s 500 Index has risen 23 percent. PetSmart had sales of $3.76 billion last year, when it groomed 6.5 million pets and 324,000 dogs took training classes. Annual profit growth has averaged 7 percent in the past five years.
PetsHotels notched sales of $16.7 million in 2005, double the $8.7 million, a year earlier. PetsHotels will add to overall profit in 2008 as more are built and existing hotels attract more customers, said Joan Storms, a Los Angeles-based analyst at Wedbush Morgan Securities, which rates PetSmart “buy” and doesn’t own the shares.
A survey last year by the Washington-based Pew Research Center found that 85 percent of pet owners call their dogs members of the family, as do 78 percent of those with cats. Eighty percent of owners buy holiday and birthday gifts for pets, it said. Nearly 50 percent of women said they relied more on their pet’s affection than they did on their spouse’s or children’s.
“We are benefiting from the trend toward the humanization of pets,”
Lenhardt said. “It’s that passion for pets that makes the pet hotel work.”
PetSmart customer Jean Rask, 76, takes her two dogs — 13- year-old Trixie, a border Collie/German shepherd mix, and 12- year-old Pebbles, a Chihuahua — to a PetsHotel because she likes the care. They are also groomed during their stay.
The retired accountant’s assistant made reservations for her dogs to stay for two nights starting Christmas Eve at the PetsHotel in Whittier, California, about 20 miles (32 kilometers) from Los Angeles. . . .
“They have these sheepskins in their little suites and they get clean ones every day.” The hotel costs her $46 a night for both dogs.
Dog owners pay about $31 a night for a suite, a room with a window that measures 4 feet by 7 feet (1.2 meters by 2.1 meters). The suites have raised dog beds with lambskin blankets and a television. The television plays videos such as Walt Disney Co.’s “Lady and the Tramp” and “101 Dalmatians.”

Standard accommodations include cages with blankets and padded beds and cost $21 a night.
Prices include “Bone Booth” phone calls from a spot where pets can sit on an elevated cushion and chat with their vacationing owners with the help of the staff. [DS: Pets can “chat”? PetSmart employees are now fluent in “Doglish”? News to me.] About 40 percent of customers use the Bone Booth service, PetSmart said. Grooming and training services are extra, and ice cream snacks cost $3 each. . . .
“The employees know the pet’s name and the company even sends birthday cards to the pets,” said Todd. “These are the things pet owners appreciate.”

Yes, Pets Are the New People. And humans are the new beings wagged by their dogs.

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7 Responses

I think humans impute qualities to animals that they simply do not posess. I love my dog and 2 cats and understand the tireless affection and loyalty they provide simply because I am their owner, keeper and treat them with love and kindness. They would certainly add to the lives of anyone else, not just me because I’m special.
Would I pay for a hotel room for them? Hell no.
PETA people in general need an attitude adjustment, imagining humans and animals are equal. Prepare to have your head handed to you if a cat recipe joke was ever made.
Petsmart is a for profit provider, entitled to cash in on the “carried away with animals” crowd that only an affluent nation like ours would allow.
But, TV? We all know dogs and cats don’t watch TV so they dont see all the things they’ll never have like a Mazurrati or Elle McPherson. They may not be equal to people, but they are a lot smarter.

icanplainlysee on December 28, 2006 at 2:44 pm

wow us american take better care of ours pets than the palestinian government take care of there own people take notice hamas you could learn a great deal

PNAMARBLE on December 28, 2006 at 4:49 pm

It’s because of “Animal Rights” organizations, it’s because of “Tree Rights” organizations that we are enslaved to the saudi and the rest of the arab oil, that we have been attacked on 9/11 and everywhere else.
If we drilled long time ago in our soil, we wouldn’t have to have a presence in the Middle-East except every once in a while to defend Israel, militarily, as in 1973. Even then we shipped weapons to Israel without being in the heart of the conflict.
The members of these animals and trees organizations must be tried for treason and mass-murder. They are the ones who are killing our soldiers everyday in Iraq and elsewhere in the Middle-East.

Independent Conservative on December 28, 2006 at 8:56 pm

I wish all people treated their four-legged kids at least half as good… I have no problem with all of this – the money that people choose to spend on their pets – and my husband would be the first to say that I have contributed far too generously to the increase in sales of pet products at a variety of locations… Debbie, I’m e-mailing you a picture of the two Kids in their Christmas outfits that I made for them [velvet, of course, and lined]. The boy is soooo handsome in green; and the baby, our Precious Little Princess, looks soooo pretty in red!
Oh, and icanplainlysee – dogs do watch TV! Our Rottweiler absolutely luved watching Animal Planet and would follow the movements of the animals – off the screen – to look behind the TV to see when the “kitty” went… Animal Planet used to amuse him for hours!

BT in SA on December 29, 2006 at 12:04 am

The word everyone is looking for is:
an?thro?po?mor?phism (ān’thrə-pə-mÙr’fĭz’əm)
n. Attribution of human motivation, characteristics, or behavior to inanimate objects, animals, or natural phenomena.
I’ll subscribe to it as soon as MY dog can feed and bathe ME.

Rocketman on December 29, 2006 at 8:38 am

I’m somewhere in the middle on this one. It is a fact that if you treat your dog like it’s part of the family you will see a lot more personality in it than if you treat it like an animal on a chain out back. You will be rewarded by this with a much more enjoyable pet. However, it is still a dog, and it has no use for television or outfits or having it’s bedding changed every day. If you want to spend your money on that stuff, that’s up to you. But to think you are doing it because it’s what your pet wants is just fooling yourself.

Stealthkix on December 29, 2006 at 10:44 am

A couple comments here…
Legalized illegal immigrant Cesar Milan is right on his Natl Geographic show ‘The Dog Whisperer’ — most of the people in this country have dog problems because they treat their animals like humans.
OTOH, God Bless America for the ingenuity of PetSmart to take advantage of people’s stupidity for a tidy corporate profit.

ConnectTheDots2006 on December 31, 2006 at 10:51 pm

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