September 16, 2011, - 3:05 pm

VIDEO: Animal Rts Grps Mad Over Funny Seafood Ads; Ad Execs: “Anti-Liberal Mktg Now Hip”

By Debbie Schlussel

If you’ve ever lived in Boston, as I briefly did, you know about Legal Sea Foods, the New England-based chain of seafood restaurants.  (Yes, I keep kosher, and the chain isn’t kosher, for the record.)  Now, they and Madison Avenue advertising executives have discovered that anti-liberal marketing and commercials work.  If there’s ever a sign that liberals are a joke, this is it.  Legal Sea Foods’ latest ads, in the video below, are upsetting animal rights activists and environmentalists from far-left Greenpeace, and I love it!  So will you.

Environmentalists are becoming roadkill on Madison Avenue.

Tuesday, the restaurant chain Legal Sea Foods will roll out three 15-second commercials that initially look like heart-tugging environmental public-service spots about “saving” salmon, trout and crabs — but pull a sudden switcheroo to suddenly become ads prodding folks to chow down on its seafood.

The campaign comes just months after deal-of-the-day website Groupon aired — then yanked — a similar campaign that included actor Cuba Gooding Jr. initially lamenting the dwindling whale population before admitting that instead of “saving” the whales he’d much rather observe them jump out of the water while on a half-price Groupon whale-watching cruise.

A Tea Party-infused nation . . . seems ever-ready to embrace such seemingly anti-liberal marketing imagery.

“I’m not trying to antagonize environmentalists,” says Roger Berkowitz, CEO of Legal Sea Foods. “I’m trying to educate consumers.”

In one spot, a lone trout is shown swimming in a stream. “Save the trout,” says an off-screen narrator. “Save it to swim another day through golden brooks and sunlit streams.” Then, the narrator suddenly changes his tune: “Or just save it so we can grill that baby up real nice.”

The folks at Greenpeace aren’t amused by the Legal Sea Foods ads at all.

“Ironically, the trout sold by Legal Sea Foods is farmed and has never seen a golden brook or sunlit stream,” says John Hocevar, director of Greenpeace Oceans. “The choice isn’t between putting fish on a pedestal or eating them, it’s between reforming the way we produce our seafood or irrevocably degrading our oceans.” . . .

But Berkowitz says the ads will be a viral hit with young folks. “The ads play to the next generation,” he says. “They might have grown up watching South Park instead of Disney’s Wonderful World of Color.”

Makes me hungry for some salmon. Yum.

As I always say, I believe in animal rights . . . right on my plate and yours, next to the veggies.

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15 Responses

The only right an animal has is to taste delicious on a bun.

Of course, I reserve the right to change my mind regarding animal rights the first time my Irish Wolfhound slips me a hand-written note asking me to do so.

Islam Delenda Est on September 16, 2011 at 3:34 pm

That lib responding to the commercial with the snarky remark about farm trout “never seeing a golden brook or sunlit stream” sounds like he missed the point. He’s srs bsns. Do libs have no sense of humour?

PitandPen on September 16, 2011 at 4:50 pm

You know what is an endangered species? A liberal with a sense of humor.

Jonathan Grant on September 16, 2011 at 4:55 pm

Amen Debbie. I like my steak Well done and in my plate. 😀


Pat in Michigan on September 16, 2011 at 5:03 pm

wonder if they will launch a protest for the asthma medicine commercial where they take the goldfish out of his bowl and let him flop around suffocating in air??

I thought the LS commericial were pretty funny and not one fish was harmed in the making.

It does never cease to amaze me the food fascists mount no protest over killing “fetuses”, nor any words about dead people at the hands of terrorists who they claim are justified by “oppression” …………

Isahiah62 on September 16, 2011 at 7:27 pm

As an animal lover and prolly an activist, I am proud to say these commercials DON’T offend me.

When I was Liberal, I had a very different feeling and approach to animal rights. I was prolly down-right fascistic about it. It’s hard to look back without cringing. Now, I know I can control what I eat…it’s not my business what others eat.

One of the first realities to fall away was that most people DON’T know what animals for eating go through. And why would they? But the time the meat is on the plate it is so far removed. It is crazy to think people should know about animals harvested for meat.

I believe everyone has a choice. Be a meat eater or vegetarian…or some semblance of a vegetarian.

Some animal lovers can’t help the love they have for animals. It is almost intrinsic. BUT we can help getting up in people’s grill about eating meat and other foods deemed cruel. I believe in freedom of choice.

I eat vegetarian especially when I work in Cambridge. I prefer to eat vegetarian if I can swing it. But it is none of my business to dictate that others can’t eat meat.

And I hate seafood, so I never eat it. But I hear Legal Seafood is very yummy to those who do enjoy seafood.

Skunky on September 16, 2011 at 8:38 pm

This is not good. Check out my website, Facebook etc and you will see my defence of Israel as a matter of principle. I also am aware that we as humans have got an enormous responsibility to the animal world. I am very, very opposed to anybody who mocks at that responsibility as some of the above does. This is one area where top me sense of humour is not relevant. near where I live a farmer has a number of dogs tied up for the duration (of their lives) and I would find it hard to be humorous

Felix Quigley on September 17, 2011 at 5:25 am

Hey Felix relax no one wants to cause pain just for pains sake that would be uncalled for in civilized society. Any species that causes man no harm should not be hunted to extinction that is just stupid (like the Japanese and whales). Sharks on the other hand should be turn in to a zillion cans of cat food. Then the seals that they eat should be managed so they dont eat all the fish by over breeding. PETA is full of uptight people that one day did not take their medication and have been chasing the impossible ever since. Maybe one day they will turn themselves into cans of cat food to save a shark

Jonathan Gartner on September 17, 2011 at 10:30 am

Animals are here to benefit mankind. Obviously we don’t want salmon to become extinct because I think it tastes good with soy sauce. So please, save the salmon from overfishing so that future generations may enjoy their sushi.

ari-free on September 18, 2011 at 5:40 pm

If animals weren’t meant to be eaten, why are they made up of meat? 😀

Infidel Pride on September 19, 2011 at 8:05 am

Meat is murder! Tasty tasty murder!

Private Eye on September 19, 2011 at 2:03 pm

They offend me its just sad and rubbing it in someones face who may love animals .. Ps infidel pride people are made of meat should we eat them too?

D sab on October 7, 2011 at 2:29 pm

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