October 4, 2011, - 6:34 pm

How Bad is Obamaconomy? Parents Cut Back on Diapers

By Debbie Schlussel

If I were the GOP messaging chief, I would seize this story and regurgitate it in every single campaign commercial–for the Presidency and every single campaign at every level:  times are so bad under Barack Obama that parents cannot even afford diapers for their babies.  And, while diaper sales are down significantly, the incidence of diaper rash and sales of diaper rash ointment are up.  I would do a 30 second ad with three lines:


Barack Obama: S–t Happens . . . But Not Enough Money for Diapers

Times are so bad under Barack Obama that American parents can’t even afford diapers.  Another four years of Obama?  A lot more s–t and no place to put it.


Times are so bad under Barack Obama that American parents can’t even afford diapers. Barack Obama . . . can we really afford another four years of the rash?

Or an ad with a baby crying:

Barack Obama = Change. . . CHANGE My Diaper!


The tight U.S. economy has turned even essential goods into luxuries. Now consumer-goods companies are seeing something they thought would never come to pass: Parents are buying fewer diapers. . . .

As the economy continues to sputter, recent data show diaper sales are slowing and sales of diaper-rash ointment are rising.

The volume of diapers sold in the U.S. slipped 1% in the four weeks ended Sept. 4 from a year earlier, extending a string of similar or steeper declines stretching back to August 2010, according to Consumer Edge Research, whose retail-sales tracking doesn’t include Costco Wholesale Corp. or Wal-Mart Stores Inc. Dollar sales fell nearly 3%, indicating parents are both cutting back and trading down to cheaper private labels.

Dollar sales of diapers in the four weeks fell 4% at Huggies maker Kimberly-Clark Corp. Procter & Gamble, maker of Pampers and Luvs, saw dollar sales drop 2.5%. Even generics were down, with sales of private-label diapers slipping 0.5%.

The U.S. birth rate has declined since 2007, and it isn’t clear how much of the drop in diaper buying is due to penny pinching and how much results from fewer kids. Changing technology—more absorbent diapers, for example—also make comparisons difficult. . . .

Still, Consumer Edge Research analyst Javier Escalante sees economic pressure behind the data. “This has never happened in this country before—this is a very rare circumstance,” says Mr. Escalante, adding that the fact that people are having fewer babies is itself a strong indicator that the economy is influencing parental behavior. “That’s a huge decision.”

Meantime, sales of diaper-rash ointment have increased 8% over the past year, according to market-research firm SymphonyIRI. Analysts and pediatricians say the higher sales likely reflect either less frequent changes or a shift to lower quality diapers.

Most pediatric clinics don’t keep statistics on benign conditions like diaper rash, but doctors in poorer areas say they see the long-stumbling economy starting to take a clear toll on children’s health.

Anjali Rao, a pediatrician at Northwestern Memorial Physicians Group in Chicago, says she has seen a 5% to 10% spike in diaper-rash cases this year. Daniel Taylor, a pediatrician at St. Christopher’s Hospital for Children in Philadelphia, says he and his colleagues have heard from a growing number of parents that they must choose between buying diapers and paying for food and heat.

“We’re definitely seeing major effects of the economy: Diapers are very expensive, and the longer you sit in a dirty diaper, the more likely the chances of an infection,” Dr. Taylor says.

Diapering a child six times a day costs about $1,500 a year, according to diaper makers, so it isn’t hard to see how it could become a burden on families dealing with chronic unemployment or struggling to cover rising costs. . . .

P&G says its research shows parents are also potty training children earlier to save cash as economic uncertainty deepens.

When parents in a Western industrial nation cannot afford diapers for their kids, it’s a pretty good sign that we are slipping quickly from First World status. It’s unsanitary and a health basic to have adequate diapers for your kids.

I always knew that Barack Obama would turn America into a sh-tty nation.

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25 Responses

This is beyond disturbing. What I would like to know is if the parents are truly destitute, or is it a matter of spending what little money they have on other nonessential items.

I hate being this cynical, but when you see it day in and day out…unfortunately it becomes a valid question. (And to answer the inevitable question, the area I refer to is mostly white.)

cirrus1701 on October 4, 2011 at 7:10 pm

Since my oldest sister has a child, I have somewhat notice she and her husband haven’t buying too many pampers for their one-year old child/my niece! Thankfully, my niece hasn’t been doing too much #1 and #2, and yes the kid eats alot of food and drinks different types of beverage (she’ll eat anything except for prunes).

As for the rest of the parents cutting back on pampers/diapers, I hope their infants don’t too much #1 and #2 endlessly. Since I’m not a parent, I’m not going to do too much commenting on this issue, for the readers/posters who have infant children, this subject is for you folks!

“A nation is defined by its borders, language & culture!”

Sean R. on October 4, 2011 at 7:11 pm

The best part of Zero went down his father’s leg.

Rappers don’t buy condoms nor diapers.

Commander Zero is a Putz on October 4, 2011 at 7:49 pm


Bumpersticker for 2012: ONCE YOU GO BLACK YOU CAINT GO BACK!!

CaliforniaScreaming on October 4, 2011 at 7:50 pm

Debbie – you are a douche bag and a half.
You are so brown-nosing to Republicans and other idiots on the ticket that you forgot one important thing – we are in this sh*t of economy mostly thanks to previous administration.

Segvan on October 4, 2011 at 8:27 pm

    Segvan, you are the brown and green crap IN the diaper. You know NOTHING! Why don’t you sit a spell and actually read DS’ site? You would quickly find out how WRONG you are and see that DS does NOT just drink the Republican kool-aid. And you can’t find someone on YOUR side who doesn’t guzzle the Leftist kool-ade, you hypocrite!

    It’s schmucks like Segvan that believe the un-truths in the lame media today. Because of idiots like him, the media is able to shove impeachable news like Fast and Furious, Pigford and Solyndra scandal under the rug. Then they take a story of some painted-over rock to try to take out a GOP candidate (and as always, they can take him down with REAL stuff but instead choose to create a fake racism story, those shameless pukes)!

    This same media that didn’t give a crap about Zero and his Star Wars creature-looking wife sitting in Jeremiah Wright’s church for 20 years. The same media that doesn’t seem to care that Zero didn’t write his first two books. The same media who had NO interest on how he first got into politics with the aid of unrepentant terrorist Bill Ayers and how he double-crossed Alice Palmer to secure his state senate seat. The same media who has no interest in the fact that his “parents” were never married (another lie…not even counting that I don’t believe Senior was even his father), having no interest in Mrs. Urkel using a horrible poor patient-dumping model to make sure the patients with big $$$ were taken care of. Not caring enough to look into the shady Tony Rezko Chicago land deal and I always mention the LA Times not releasing the tape of the 2003 dinner to honour that d-bag Rashid Khalidi that Urkel and Chewbacca attended.

    So Segvan, you can take the previous administration and cram it up your keester! You sound like a drugged reader of Rolling Stone (leftist propaganda rag).

    Skunky on October 4, 2011 at 10:07 pm

      You were spot on in your response to that lib troll segvan. I for one am sick and tired of these stupid libs who still whine that it’s all Bush’s fault the economy sucks. When is this “president” going to take some responsiblity for the mess that he has made of everything. It is also funny that this idiot thinks that Ms Schussel is a republican hack. I’ve noted countless times when she had taken the Bush administration to task for their missteps. Unlike the media today who still fawn over president jar-jar binks and his wife chewbacca. You were right about them not vetting this cretin before the 2008 election. Something that that clown Sean(maybe Casey Anthony will find the real killer of her baby)Hannity still says he did. Yeah ok sure dude. Anyway I just hope that we get someone to replace BHO so that we can get our country back on the right track.

      ken b on October 5, 2011 at 11:47 am

    Gee, at least we could afford diapers under Bush dude. If you were actually a useful troll, you would have at least addressed the article itself and then tossed a zinger in. Instead, you gave us a middle school performance that is amusing, rather than upsetting. But, it is time for your caregiver to put you to bed after your changing. We must not have you bed wetting or worse tonight. “Powder Up”!

    Worry01 on October 5, 2011 at 4:39 am

You Marxist piece of garbage. If you knew what you were talking about instead of having your head stuck in Stalin’s dead rectum then we might accidentally have a serious discussion.
Do you remember the old cloth diaper that you had to clean out by hand, wash them and reuse them. That’s what I remember. There is not a damn thing wrong with laundering that old cloth diaper and reusing it.
Hopefully, the parents can afford Johnson’s Baby Powder to powder the baby’s butt.
How about some good old fashioned breast feeding, that’s the most nutritious meal there is for a baby.
And yes Debbie, Hank Williams, Jr. said it best Obama=Hitler. Both are total failures.

Confederate South on October 4, 2011 at 9:25 pm

Segvan, you haven’t been here long enough have you? Let me explain something to you putz, this is NOT a partisan website stupid, DS has called out Republicans and conservatives (the phony, fradulant ones that belittle and ridicule her) on many occasions on this blog, so please don’t accuse the woman of being a partisan hack! She’s not Michelle Malkin, Andrew Breitbart, Newsbusters, Townhall, etc., and she has called out George Bush on a ton of occasions buster.

And you are right at the end of you’re message, the last administration was responsible for the economic meltdown, none of us aren’t going to forget that Bush indeed bailed out the banks on Wall Street and Debbie is aware of these facts. But unfortuantely, Obama is making matters worst with his far-left neo-marxist policies, are you forgetting that Segvan? Or are you these Obamanik-zombies who continue to say the BS, “yadda yadda he’s improving the mess that Bush created yadda yadda”, are you also aware the national debt has increased under Obama? And the deficit increased from 1 trillion dollars (it was that under Bush) to over 4 trillion dollars, are you aware of any of these facts Segvan? And you’re falsly accusing Debbie of being partisan, in which she is ANYTHING but a partisan flack.

“A nation is defined by its borders, language & culture!”

Sean R. on October 4, 2011 at 9:26 pm

Will rash ointment be “free” under obamacare? After all barry is all for treating the symptoms but ignoring the cause and the cure.

Ender on October 4, 2011 at 9:56 pm

Debbie if all the ignorant, gullible, self-righteous, entitled and work averse doofuses who voted for Stinky now have their kids sitting in their own poop all day that’s just smelly justice. As for your beloved Lions, this Monday night should not be a problem with the Bears visiting. As long as the Lions avoid kicking the ball to Hester who evades capture like a gonif I don’t see the Lions having much tsauris. They will need to be careful as the Bears have a Jewish offensive lineman which may mean that G-d slows down the Lions pass rush a bit. Let me know if u wanna go trickertreeting with me. Mary and Joseph perhaps?

A1 on October 4, 2011 at 10:24 pm

If it weren’t for those greedy diaper companies and their over-paid executives! :+)

There is NO Santa Claus on October 4, 2011 at 10:34 pm

Obama’s “Hope and change” slogan..I hope we can change the baby.

Jonathan E. Grant on October 4, 2011 at 11:12 pm

Channelling Jeremiah Wright: Barack Obama’s chickens are coming home to Roooooost………

CaliforniaScreaming on October 4, 2011 at 11:29 pm

Great article, Debbie. You know, of all the disturbing and frightening news that rarely gets reported anywhere but here, this story makes me the saddest that I can remember in a long time.

Our horrid muslim Marxist and his limousine Marxist overlord’s dream of reducing our once-great Nation to mere rubble is hideously taking form. American people having to decide between diapers or paying the electric bill. It’s sickening.

DS_ROCKS! on October 5, 2011 at 2:43 am

    DS_Rocks, you hit the nail on the head and your post made me ask myself what is worse…

    Obama taking down the economy for his own marxist vision or

    many Americans being oblivious to what Zero is doing even though
    it’s not that hidden?

    Skunky on October 5, 2011 at 11:45 am

Diapers should be a right!!! Why not make them purchasable w/ foodstamps, or tax Huggies & Pampers, or make diapers available for free? Or include diaper-rash ointment in the ‘No child left behind’ program! Another alternative – just have all babies go around nude, and clean them whenever they poop. Incidentally, are people buying fewer wipes as well?

Infidel on October 5, 2011 at 6:16 am

BHO – his policies have given America a diaper rash.

Jarhead on October 5, 2011 at 8:03 am

The fact that Walmart and Costco data isn’t included may be fairly significant. We have a 1 year old, and we and pretty much all the other young couples we know buy diapers and wipes from Costco or Sam’s Club.

Infidel above raises an interesting point, are children’s diapers not covered by food stamps? And are adult diapers covered by Medicare?

Jewish Marksman on October 5, 2011 at 9:51 am

Jewish Marksman – Obamacare will take care of diapers. They will now be classified a medical device and taxed at an even higher rate.

Seriously, though, why should my taxes (food stamps as an example) pay for diapers for some illegals who come to this country and squirt out kids like rabbits?

Jarhead on October 5, 2011 at 10:35 am

Since no one has done it yet, I will mention Mark Twain’s famous and apropos quip:

“Politicians are like diapers. They should be changed often, and for the exact same reason.”

Irving on October 5, 2011 at 12:10 pm

obama pain in the a$$et!! Even to babies.

YellowRoseofTexas on October 5, 2011 at 6:28 pm

When Obama took the oath of office as president he immediately became responsible for all the issues and difficulties that face the nation on the economic and political fronts. He may have taken the oath twice, and he certainly didn’t take it seriously, but he took it. He’s more interested in the perks and power of the office than he is in its responsibilities. Continuing to blame Bush is about as lame as it gets, an attitude that is totally unworthy of an adult. Oh, wait… this is Obama I’m talking about. Sorry.

Linky Drake on October 6, 2011 at 6:47 am

Oh Deb, I got one better than both of those…

“Barack Obama and the economy — it’s a pretty sh!tty situation.”

Pat in Michigan on October 6, 2011 at 4:45 pm

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