November 17, 2011, - 2:36 pm

Benetton’s Not So Edgy “Offensive” Ads

By Debbie Schlussel

I’m not sure why the whole ad world and every mainstream news source are buzzing about the latest Benetton “Unhate” ads, which feature several photoshopped images of allegedly opposite world leaders kissing.  If Benetton was really “edgy” and looking to roil the masses, it would have shown Mohammed kissing RuPaul or Elton John or a two Muslim women in hijabs making out.  (And even more accurate ad would be Mohammed making out with Hitler.)  But you’ll never see either of those, because Benetton isn’t as edgy as it claims, and it would never choose to offend Muslims, only Jews and Christians.  The company had no problem over the years showing, for example, a Catholic priest making out with a nun.  But, like I said, you won’t see any such images meant to offend Muslims.  Only everyone else is fair game.

Hmmm . . . Where’s the Benetton Mohammed Gay Kiss Ad or the Lesbian Muslim Women Kiss Ad?

One of the ads features the current Pope kissing Sheikh Ahmed El-Tayeb of Cairo, Egypt’s Al-Azhar University.  The Vatican is upset, but as I’ve noted on my site in many instances over the years, the Vatican and its many Popes have kissed the ass of Islam repeatedly over the years, constantly attacking Israel and mostly looking the other way as Islam persecutes Christians in nearly every Muslim nation.  As I’ve pointed out, even the Catholic Church’s soup kitchens near the Vatican only serve halal food so as not to offend Muslims.  There’s something appealing about truth in advertising.  But a more truthful advertisement would have been the Pope kissing Mohammed.

Also among the ads is Israeli Prime Minister Binyamin Netanyahu kissing Palestinian Authority President Mahmoud Abbas a/k/a Abu Mazen.  It’s hardly original, since some Israeli cartoonists and protesters have featured cartoons depicting the same and worse. And some would say, Netanyahu isn’t kissing Abu Mazen’s lips, but–worse!–his ass.

Also, can someone please tell me the point of the “Unhate” ad featuring Barack Obama kissing Venezuelan leader Hugo Chavez?  From the behavior we’ve seen from Obama over his entire career, including his White House stint, I think they like each other a lot.

The Benetton ads are as over as Benetton clothing is. It was big in America in the ’80s and early ’90s. But it’s old hat, just like gay kissing ads are. Today, we have the real life Jerry Sandusky/Penn State scandal on the news 24/7 and little girls are targeted with ads to buy padded bras and thong underwear. A Benetton ad is small potatoes in comparison. And a huge fraud in its ad choices.

Where’s the Benetton ad showing Hezbollah leader Hassan Nasrallah having a gay orgy with the cast of “Glee?” Still waiting . . . .

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14 Responses

Right on the mark. As a Catholic, I am so sick of the liberals in the Vatican constantly kissing Muslim ass. The only thing “offensive” about the ad is how true it is.

John M on November 17, 2011 at 3:16 pm

I love that the true test (as DS pointed out) is that for it to *really* be offensive it would have to be Islam “edgy”. So true.

Benetton. I have LOATHED them since the 80’s. Absolutely hated their crappy clothes and their pretentious ads. They used to make me absolutely ill AND I was pretty Liberal in a very Blue State. So that has to tell you something. I always knew they tried too hard to be so lovey-dovey and it turned me off in a very visceral fashion. I knew they were phonies.

It’s so nice to come *sorta* full circle and know in my teens I was wise beyond my years regarding Benetton.

And yes, who even knows about Benetton anymore than those of us who had to suffer through the first wave of uber-pretentiousness??

Benetton reminds me of one of my favourite quotes: “The louder he spoke of his honour, the faster we counted our spoons”. I’d love to find out how cut-troat Benetton are business-wise.

Skunky on November 17, 2011 at 3:48 pm

Right on, Debbie.

Of course, islamo-pandering is only the pretext for them being hands-off of islam.

The Benneton execs know damn well that if they did an offensive ad against islam, there’d be a fatwa on their heads and they’d end up like poor schlub, Theo van Gogh.

DS_ROCKS! on November 17, 2011 at 4:01 pm

Every now and then I learn something new at this website. Along with John Galliano and Marc Jacobs, from now on, whenever I hear someone mention the word “Benneton,” I will actually know what they are talking about.

Irving on November 17, 2011 at 5:34 pm

The first thing I thought of when those ads appeared on the
Drudge Report was of the Reverend James David Manning talking about Obama and his gay lover Larry Sinclair. Reverend Manning was probably saying right on, right on. I got a big laugh out of it.

The Catholic Church has been taking orders from the Kremlin since the time of Joseph Stalin. Naturally Second Vatican Council was a total failure.

The Catholic Church actually did spiritually support the Confederate States of America during the War Between the States.

Nowadays, the Western World has been taking orders from not only the Kremlin but also Saudi Arabia and Iran. All are totalitarian states but each with a different seasoning.

I am waiting for Benneton to pull an even bigger stunt.

Confederate South on November 17, 2011 at 5:34 pm

I’m waiting for the ad with Barney Frank giving one of the GOP candidates a hummer, or vice-versa.

CornCoLeo on November 17, 2011 at 8:27 pm

Sheikh Ahmed El-Tayeb is the imam of Cairo’s Al-Azhar Mosque, not University.

Taz on November 18, 2011 at 1:24 am

Debbie, you’ve hit the nail on the head again. Benneton’s bottom line has been down, however a company of this size has a large figure apportioned for advertising. The back scatter from this proposed campaign is bringing a huge amount of publicity involving the Vatican etc. all for no cost to the Benneton company. After the Vatican response the proposed paid for advertising will fall away, huge advertising costs dismissed.
It’s not Benneton, Made in Italy, because factories are being opened in Serbia and further afield.
Benneton could have created more havoc if they’d had a slobbering canine kiss with the biggest Great Dane than any identifiable person and a top person from any Muslim state.

Eyes Wide Open on November 18, 2011 at 3:07 am

Honestly, I thought Benneton had already gone the way of Chess King.

Blayne on November 18, 2011 at 7:21 am

Confederate South:

Well as the Catholic Church (by order of Bishop Las Casas) was the one responsible for the Transatlantic slave trade in the first place – and as the Confederacy’s emblem was the “Saint” Andrews cross – it is no surprise that they supported the Confederacy. Two like minds walking together because they agree …

Gerald on November 18, 2011 at 9:36 am

Like Blayne, I didn’t even think Benetton was still in business.

Whenever media proclaims something “eggy”, it usually never was or isn’t anymore.

It’s like all these hipster wannabes dressing just alike with the skinny jeans, wearing those knit cap like things on their heads when it’s 80 degrees (what up wit dat?!?), etc.

Funny how the new liberal mantra is anti bullying when liberals are the biggest bullies in the world, the cowards. Just like you say, they always pick the safe targets.

Jeff_W on November 18, 2011 at 10:53 am

    LOL Jeff W. I loved your post. You summed it ALL up wonderfully and pithily! 😀

    Skunky on November 18, 2011 at 6:36 pm

I never cared about Benneton, especially when they unleashed their “United Colours of Benneton” spiel. Somehow, I expected this overrated t-shirt maker to post the pic of a burning Buddhist monk from the Vietnam War to sell their overpriced junk.

As for the Catholic Church, think of one word from WWII: USTASHA.

Never mind about offending Muslims: Benneton ads offend anyone with a pulse and working synapses.

The Reverend Jacques on November 20, 2011 at 12:39 am

I don’t feel that the Pope should be depicted kissing anyone I wouldn’t kiss.

Tanstaafl on November 21, 2011 at 2:45 pm

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