November 14, 2008, - 11:44 am

They Owe Limbaugh an Apology: Liberal ESPN’s Racist, Bigoted Casting Call

By Debbie Schlussel
Remember when ESPN threw Rush Limbaugh under the bus after he made reasonable comments about how the media was excessively gushing over Donovan McNabb because they wanted a Black quarterback to succeed (kinda like the gushed over the current Black Quarterback-in-Chief-Elect Obama)?
Well, it looks like the liberals who run ESPN owe Rush an apology. Because we now see who the real racists and bigots are: them. Rush’s comments were tame and benign. ESPN’s casting call for a commercial, not so much.
ESPN–in a memo–set forth bigoted stereotypes against Jews, Blacks, Asians, Middle America, Southerners, you name it:


Literally & Figuratively, The Real Bigot is On The Left

ESPN canceled plans Thursday for a TV ad campaign touting its college basketball coverage after learning that the actors were to depict sometimes crude stereotypes of students at specific colleges.
A leaked memo from Anomaly, a New York agency that has produced past ESPN ads, described a casting call for actors in which it sought someone to portray a Tennessee student as “a slutty girl who would hang out at the cowgirl hall of fame” and a Notre Dame student who is “an Asian kid … who’s always fighting.”
The concept of the ad was to have students working at an ESPN call center, representing their schools as they phoned people to try to get them to watch ESPN college basketball coverage.
The campaign was killed as soon as the memo leaked. . . .
In the memo, which first appeared on, the “defining characteristic” of the Marquette student is that “you don’t really remember her.” The Kansas student “takes great pains to point out that Kansas is very cosmopolitan.” Syracuse would need a “Jewish kid” who loves college – “all you can eat buffets in the cafeteria, who knew?

Here’s the memo. Note the Duke casting–gee, the guys at ESPN aren’t trying to imply something about the guys who were just cleared for being framed for rape of a lying stripper, are they?:

Director: Matt Aselton
Casting Director: ERICA PALGON
Interview: Thurs 11/13 and Fri 11/14, Mon 11/17
Fitting: 11/21
Shoot: 11/24, 25
Location: New York
All roles are ages 18-22 yrs old. WITH THE EXCEPTION of PERDUE.
The concept: The spots take place in the ESPN College Basketball Call Center (CBBCC). All of these guys are there representing their schools, calling people on the phone to get them to watch more College Basketball. Basically they are selling college basketball.
MALE. Our guy for Duke UNIVERSITY is a smart, with it, young WHITE male. He’s handsome. He’s from money. He is, in short, the kind of guy, everyone can’t stand. He is the kind of guy everyone wants to be.
FEMALE. She’s a Southern bell. She is the counterpoint to Duke. Being young and pretty everyone wants to be around her. She’s charming. Not a dingbat, she’s sharp.
MALE. Straight out of an Abercrombie & Fitch catalog, Texas is a young man’s man. He is the kind of guy that could field dress a deer and then take you to the debutante ball in 20. Polite, farm boy. He’s good at everything. Except call centering.
MALE. Kansas is straight off the farm. However, he takes great pains to point out that Kansas is very cosmopolitan, as witnessed by their record, their burgeoning tech industry, and their hybrid corns (bonus: modified by fish genes!)
MALE. Connecticut is all things Connecticut. He’s a little bit older. He’s a little bit thicker around the waist. He’s WHITE. He’s also competitive. Very. Waspy, blue blood.
MALE. Oklahoma is awesome and he thinks everything is awesome. He’s very enthusiastic about all things call center and all things life and he wants to share this contagious enthusiasm with everyone he meets. Wide-eyed, as naive as they come.
MALE. Louisville is very true to place. He’s short. He’s HISPANIC. And one day he hopes to carry on in proud Louisville tradition and race thoroughbreds.
FEMALE. Tennessee is orange crazy. The ice tray in her orange fridge, that freezes the water she dyes orange, is that orange. The party girl cowboy hat she wears is a white and orange zebra print. The tattoo on her lower back is Pantone 3 for that Tennessee orange. The only thing that’s not orange is her dog, which is the mascot Smokey. Did we mention she’s crazy? A slutty girl who would hang out at the cowgirl hall of fame.
MALE. Child prodigy. 14-year-old. Or open to an 18-year-old who looks 14. Aeronautical engineering. Wiz kid. Think McLovin from Superbad.
MALE. Villanova is the poor man’s Duke – he’s not quite as handsome, he’s not quite as rich, he’s not quite as dapper. After 2 or 3 beers though, who cares? As he’s friendly enough.
MALE He’s an ASIAN kid who is in to all things Notre Dame, ridiculously so. Oh, and he’s always fighting. Every time we encounter him he always has some words or another, be it the faint traces of a black eye, or a scab or whatever. He epitomizes the fightin’ Irish.
FEMALE. Pittsburgh is a tomboy. She obviously grew up in the neighborhood and isn’t going to take any guff from anyone and she’ll wallop you in the eye with a crowbar if you suggest different. So don’t. Think Tina Fey type.
MALE. Jewish kid from Long Island that is loving the college experience. It has opened up a world he never knew existed. All you can eat buffets in the cafeteria – who knew? To Syracuse, everything is a party.
FEMALE. Georgetown, a 4.36 GPA who’s lived in 9 world-class cities, but all the time in her sister’s shadow (her GPA is 4.37). She’s sort of the female Duke, except most people like her. Think Reese Witherspoon.
MALE. No one knows what Gonzaga looks like because no one knows where to find him. He is still stuck in the grunge look, reckless, in from the wild. Flannel look. Chews tobacco. Guy that would go to school in the Pacific Northwest.
FEMALE. Marquette, on a scale of 1-10, she’s a six. A B-, C in every category you can define a person by. Her defining characteristic is you don’t really remember her. You’re not breaking your arm to get to her, but you’re not chewing it off to get away. She does have a winning personality though. Midwest, sweet girl.
MALE. Blue collar to the core. Michigan State is one tough kid that grew up by putting a few down. That’s just Michigan State’s way. Big beefy kid.
MALE. What can we say about Memphis? He’s a southern BLACK kid, really culinary and polite. He’s artistic, and draws comic books really well.
MALE. He plays lacrosse. A dude. Low key. Mid Atlantic, wears baseball hats and chinos.
MALE. He looks like Jim Tressle (head coach of Ohio State football) in the dress code. Red sweater vest. Always. Doesn’t care for swearing either – of course we never really test this out as they are commercial advertisements and no one swears in them, but it’s true nevertheless. A Republican.
MALE. African-American. Young Obama. Think Toofer-the straight-laced, Harvard grad writer from 30 Rock (Keith Powell)
FEMALE. She’s a fun loving girl, Oklahoma born and bred. Decided not to travel out of State so she should be closer to home. She’s a flirt. She’s a hot chick.
MALE. True to the region, Texas A&M is one tough dude. He’s not big physically, but he is imposing. He’s an ROTC kid and his 100-yard stare lets you know it.
MALE & FEMALE. Baylor is not one people but two. It’s a couple. In fact, we’re not even sure which one goes to Baylor. We only know they are madly in love. Their world is each other, which is really sweet or really sickening, depending. Think Sheri Oteri and Will Farrell as the cheerleaders.

Don’t hold your breath for the ESPN apology to Limbaugh.

11 Responses

Jews that love Buffet? How edgy..
Following their lead, I would have a casting call for affirmative action students that are angry and are at college on a full ride wearing “my president is black” t’shirts.

Lebanesebetweentheknees on November 14, 2008 at 1:43 pm

Good thing the quota system was never an issue, eh?(sarcasm heavy)

samurai on November 14, 2008 at 2:01 pm

I. Don’t. Get. It. ESPN is liberal??? IT’S A SPORTS NETWORK. Rush Limbaugh wasn’t being racist when he said McNabb was being praised because he was black instead of because he was a good quarterback?? What does racist mean if that’s not racist? And these ads are pretty offensive to everybody. I only attended a few of these colleges, and I would be deeply offended if ESPN or Fox or MSNBC or anybody ran these ads. They canceled the ads because they are run by responsible people. What planet are you from, Debbie?

cjger31 on November 14, 2008 at 2:47 pm

Debbie, Right on about ESPN.
ESPN was the worst thing for Sports just like MTV was the worst thing for Music and CNN was the worst thing for news broadcasting.
ESPN has the culture of political correctness and is liberal. The corporate world is politically correct because many of the ad agencies and human resource departments are run by liberals and homosexuals. Anytime you get a job in the corporate world they have sensitivity training classes and sexual harassment videos. They are the ones that put the face on these corporations. So everyone has that “groupthink” liberal mindset in the workplace. The corporate workplace is about control of it workers through these means which allows peer pressure to chain you to these ideas. (I am self-employed for that reason. It allows me to be a free man.) However when they make these comments they usually arent targeted toward so called “victmized minorities”. Asians or Indians from India can be mocked for being “nerdy” because it is comfortable to make fun of someone’s traits because they are successful. Take for example this commercial from Washington Mutual. It is a blatantly sending a message that old white people are too blame and we need a new solution which is exemplified by the black spokesman.
However when it comes to Blacks or Latinos we cannot talk about their performance because their youth have dropout rates over 50%. So corporations or ad agencies specifically target successful people because it is chic. The problem is that instead of holding families and people accountable they create affirmitive actions policies that lets them succeed with inferior performance. This is all based on guilt. The guilt that you came into this world with more than a person of color and therefore you must have some pity for them and not recognize that they are your equal. Being equal means also being accountable. So if everyone believes in equality they should not be afraid some people will fail in life and shouldnt have this guilt trip. This leads to a culture that basically says “fake it til you make it”. Kind of like KING HUSSEIN COBRAMA.

californiascreaming on November 14, 2008 at 4:28 pm

college basketball? pfftt…
once football season is over you may as well turn of the TV. unless there’s hockey on.

piker on November 14, 2008 at 8:05 pm

What a joke … they owe more than an apology to Rush … but hey … the memo forgot to list the following schools:
( San Francisco University )
MALE, but not too masculine, must be wearing a rainbow colored shirt and walk with a limp (wrist).
( Brigham Young University )
ONE MALE WITH SEVERAL FEMALES, with all females wearing a wedding veil and walking in a straight line directly behind the male.
Jimmy Lewis
SCS, Michigan

Jimmy Lewis on November 14, 2008 at 10:37 pm

Debbie, they forgot about Brandeis, the Jewish Summer Camp of higher education.

Anonymous1 on November 15, 2008 at 2:29 pm

ESPN is racist to the core. They had to let go of anti-Italian American writer Rob Neyer. They left Italian-Americans off their list of all time best ball players. When Vin Mazzaro got shelled in a game for the Royals, they made his misery a constant site headline and a Sportscenter highlight. ESPN should be protested. They’re all hater nutjobs there.

Rick on May 17, 2011 at 5:04 am

You know, when I think of Fighting Irish, I of course think of an Asian guy.

Calixte on October 4, 2011 at 9:09 am

An ad agency put out a casting call with some pretty terrible stereotypical descriptions of people from different places. That doesn’t make ESPN racist. If you are defending Rush’s position as not racist (which is an extremely questionable position to take in the first place), you absolutely have to give ESPN the benefit of the doubt here. They saw what was being planned, realized it was a bad idea, and axed it.

Rush’s comments weren’t “benign”, they basically accused the everyone in the country of reverse-racism (or some sort of anti-white racism). That’s a strong accusation, and ESPN had every right to defend itself against it, and also had every right to attack and distance itself from the lunatic who is Rush Limbaugh in the process.

McNabb was a great QB in his day. Vin Mazzaro had one of the worst outings in the history of baseball (it was truly historically bad). That’s why ESPN covers this stuff. Not because of their race.

Also, isn’t it possible that liberals want to see Obama succeed because he’s a liberal, and therefore his successes would move our country in the direction they believe in? I’m proud that our country has progressed to the point where the presence of racism has dwindled enough that it didn’t prevent the majority of Americans from electing a black president, but people voted for him because they believed in his ideas more than they did those of his opponents, not so they could pat themselves on the back for being “not racist.”

Morgan on October 11, 2013 at 9:36 pm

Espn is a laughing stock in America, nowadays. This isn’t surprising, especially from such a hypocritical network that allowed afro’s to lecture the USA on how racist it is on their espy awards show. Good news is, once this shitty network looses another 5 million viewers – – they will no longer be able to make the MINIMUM payments to the leagues (nba, nfl, mlb, college football) – because the income to debt ratio doesnt match up in the positive! NICE GOING HYPOCRITICAL ESPN / DISNEY. This shitty network will be 4 SALE in 5 years! Just wait and see…

jessee james on October 26, 2016 at 4:52 pm

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