February 23, 2009, - 4:04 pm

Attention, Black America: Forget the White House, You Can Be a NEWBO

By Debbie Schlussel
CNBC is heavily advertising a Thursday Night special, called, “NEWBOs: The Rise of America’s New Black Overclass.” The ads, featuring pictures of rappers Sean “Diddy” Combs, ‘Lil Wayne, and Wyclef Jean, LeBron James, and assorted other pro athletes, tout these men as “THE NEW AMERICAN DREAM.”
Huh? Isn’t this the image Black Americans have been trying to get their kids away from–i.e., that their only hope is to become an athlete or entertainer?
Well, now comes Wall Street Journal reporter Lee Hawkins hosting this story about this “world of opportunity.” He reports on

a generation of self-made, young, black multimillionaires emerging from sports, media and entertainment to live the American dream. . . . It’s a world of opportunity, opulence . . . .




Blacks making it in sports and music–this is new? That’ll be a surprise for Michael Jackson, O.J. Simpson, Kareem Abdul-Jabbar, etc., etc., etc.
Anyway, Mr. Hawkins has developed a new term for them, “NEWBOs”–the New Black Overclass. Um, here’s a tip, if Diddy and ‘Lil Wayne are your “overclass”–your antidote to the Black underclass–your people are in trouble.
One other thing: In materials promoing this stupid show with a new label for an old concept, Hawkins apparently plans to ask these athletes and performers how racism has affected them. Racism? Um, hello . . . . who do you think is buying the CDs (or downloads) and tickets to sporting events?
Here’s a hint: the majority of them are not Black. Yes, NEWBOs are a problem for all of America, Black or White. NOT a solution or something to be admired.
This silly show airs on CBNC, this week.

8 Responses

With role models such as Thomas Sowell, Larry Elder, Morgan Freeman, and Alan Keyes to name a few and they’re touting the list above?

Rich B on February 23, 2009 at 5:02 pm

And the caliber of black musicians (sic) has really been declining. Compare these people with greats like Marian Anderson, Ellington, Basie, etc. While many of these musicians had leftist politics, in some cases supporting Communist candidates, they had momentous accomplishments and were first class musicians, and role models, as compared with the characters today. Maybe its part of the broader dumbing down.

c f on February 23, 2009 at 6:22 pm

No wonder I’m not liked by some blacks for thinking “outside the box”. When the likes of rappers and overpaid big mouth sports stars are viewed as the norm for black society, it just makes me more proud to be a Black American by living my life in an indivuial way.
Sorry people, but I refuse to watch this racial seperatist propaganda that CNBC is gonna air.

Squirrel3D on February 23, 2009 at 9:33 pm

What an absolute insult to Black People in this country. If Sharpton, Jackson, and the Race Hustlers had half a brain, they could have half a gripe about this patronizing, crap program.

Yiddish Steel on February 23, 2009 at 10:50 pm

Now I’m windering how fast the rev al not so sharpton would’ve denounced a white guy coming up with that newbo term. Probably would’ve tried to extort an amount of money for reparations of hurt feelings. Too bad these newbos are actually worshipped by the hip hop bankrupt crowd.

samurai on February 24, 2009 at 1:22 am

Debbie, I disagree with this comment, “Isn’t this the image Black Americans have been trying to get their kids away from–i.e., that their only hope is to become an athlete or entertainer?” Seriously if Black Americans were serious about getting their kids away from this image it would have been done decades ago? That is lip service of Al Sharpton and the liberal projection on the ills of Black Americans.

californiascreaming on February 24, 2009 at 2:18 am

If this was a serious show trying to inspire black youths they would have shown black engineers and doctors that worked their way through college and are happily married and dedicated to their wives and families.
Notice that you rarely see shows trying to inspire white youth by saying your only hope of getting anywhere in life is by being a sports or entertainment star.
Are the whites too smart to fall for something so stupid?
Only one out a 10 million can be a star. This is just total nonsense.
This is the kind of thing that keeps black kids in poverty, not inspires them to rise above and be a productive citizen.

smg45acp on February 24, 2009 at 8:07 am

What is this show trying to say to black youth? That they must be a rapper or athlete or a entertainment star, because if they dare be a carpenter or a doctor or a engineer….they are irrelevant blacks?

Squirrel3D on February 24, 2009 at 2:44 pm

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