November 30, 2012, - 2:49 pm

Sweden Did WHAT to It’s Boys? No Wonder Muslims Are Taking Over Malmo, Etc. – Thx, Toys “R” Us!

By Debbie Schlussel

Ah, now I know why Sweden has bent over for Islam and given in to anti-Semitic Muslims to the point that Jews are told they can no longer live in Malmo and to the degree that an Israeli Davis Cup Tennis Competition cannot be held publicly in Malmo, out of fear that the Swedish police cannot control or stop Swedish Muslims from violently attacking them. It’s because the Swedes have given up on masculinity and are now training their boys to be chicks, their girls to become men. You think the Muslims in Sweden are following suit? Think again. They are filling the void this BS creates.

Chickified Toys “R” Us Sweden Ad . . .

Toys “R” Us Denmark Ad . . .

All hail the absurd feminism that has taken over this past and present Judenrein country. If they don’t have cojones when it comes to kids’ toys, you can’t expect them to have cojones when it comes to the JOOOOS. Oh, and a division of Toys “R” Us is helping promote this castration of boys.

This holiday season, how about a toy gun for the girl on your shopping list, and a doll for the boy?

That vision of gender-neutrality in toy-buying is coming to life in Sweden, where Top-Toy Group, a licensee of the Toys “R” Us brand, has published a gender-blind catalog for the Christmas season.

On some pages, girls brandish toy guns and boys wield blow-dryers and cuddle dolls. Top-Toy, a privately-held company, published 12 million catalogs and owns the BR Toys chain, with 303 stores in Northern Europe.

Sweden’s top advertising watchdog—known as Reklamombudsmannen, or RO—has taken the retailer to task in recent years for catalogs and ads that showcase girls playing with dolls, scrapbooks, and kitchen and beauty toys and boys with guns, cars, trains and tech gadgets. . . .

A comparison of Top-Toy’s Swedish catalogs with their Danish counterparts shows girls have replaced boys in some photos featuring toy guns, and boys have swapped places with girls in photos featuring dolls and stuffed dogs. In one picture in the Swedish catalog, a boy is blow-drying a girl’s hair whereas in the Danish version, a somewhat older girl is blow-drying her own hair. . . .

Top-Toy also is working on adjusting store displays and packaging to reflect the gender-neutral approach, said Jan Nyberg, Top-Toy’s sales director in Sweden. Boys and girls can now be seen playing together on boxes of “Happy House,” Top-Toy’s own kitchen set.

“We can’t decide what the big toy makers’ boxes should look like as their products are made for the global market, but we can make changes on our own boxes and in our stores,” Mr. Nyberg said.

The Swedish government has been on the front line of efforts to engineer equality between men and women, with generous paternity benefits. . . . Last year, the country famously mulled the use of a single-gender pronoun, “hen,” to replace “he” or “she.”

Frickin’ moronic. The West won’t survive with nations full of Janet Napolitanos and RuPauls, as much as pop culture liars like Lady Gaga and Madonna want you to believe it’s so. Muslims move in to pick up the slack in the masculinity department. That’s exactly what they are doing all over effeminate Scandinavia and the rest of Europe.

And, by the way, when feminists tried this crap in America in the ’70s and ’80s, it never worked. Girls always migrated back to the dolls, and boys always eschewed girl dolls and play ovens for trucks and G.I. Joes. But if you brainwash people enough, you get traction. And, sadly, things are changing–have changed–as I often decry on this site.

Although we rightly criticize the way Muslims treat women, the fact is that feminism has killed our men, our masculinity, and, frankly, the West’s will to fight Islam or anything else.

When you have no balls . . . you have no balls. It’s just that obvious.

If you have kids or grandkids or nieces and nephews, do your part by buying the girls feminine toys and the boys masculine ones. Do the opposite, and you are contributing to the feminization and downfall of the West.

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39 Responses

If Sweden & Denmark (I hate both countries…) want to feminize their toys they should put American Congressmen from the GOP on the lovely pink boxes. I can easily see “Miss Lindsey” Grahamnesty sporting that hairdryer and blow-drying some drag queens hair. Why not? They have been effectively neutered by the USA Donks.

I hate this gender-neutrality crap. As DS’ quite rightly stated…

“And, by the way, when feminists tried this crap in America in the ’70s and ’80s, it never worked. Girls always migrated back to the dolls, and boys always eschewed girl dolls and play ovens for trucks and G.I. Joes.”

Yep. But if you tell a lie enough these feminist frauds will still try to make it into a truth. They have poisoned the USA culture more than I could have ever imagined. I usually ignore their horsesh**, having formerly have been on their side (Yuck!!!) but to know that others can’t see thru’ them gives me fits.

It’s all related and the feminists will be blast to bits when the Jihadis decide to go in for the kill. And as a tennis fan I have to look into that Davis Cup issue. I do miss tennis and this just reminds me how far behind I am in it.

I’ve never had an affinity for those Scandinavian countries but to see their horsesh** take root here really pisses me off and is lamentable.

Skunky on November 30, 2012 at 5:38 pm

First, in a large number of psychological studies, young boys gravitate to toy tool kits, and girls gravitate towards dolls. It is part of our genetic/instinctive makeup set in stone from many thousands of years ago when men had to be men, and women had to take care of the hut and breed. Period.

Now, I do not have a problem with little girls learning how to handle guns. In fact, along with the NRA, I support the movement of gun owning women. That is called survivorship. I do have a problem with little boys playing with HAIR DRYING GUNS!! You may not make your son gay, but you will turn him into a wussy.

To be honest, I always thought that “I’m a Toys R Us Kid” theme song was kind of faggy.

Given the political sickness in Sweden and much of Europe, it’s no wonder the men there sit down to pee.

Jonathan E. Grant on November 30, 2012 at 6:03 pm

I’ve been to Sweden many times. I’ve been to Malmo, though before it was this bad. In Stockholm, I saw Jews in kippahs walking around on Shabbas. I was more worried for them, than tey were for themselves apparently. Its true, the Swedes have a bunch of delinquents running around and they tend to ignore it. What fools! But of course, what do you expect from a country that was NEUTRAL in WWII???? Their food sucks too.

FrenchKiss on November 30, 2012 at 6:18 pm

    “Their food sucks too.
    FrenchKiss on November 30, 2012 at 6:18 pm”
    Well, since youve been there, I guess you would know.

    The only thing I’ve ever heard of ‘Sweedish Cousine’ would be sweedish meatballs.
    Meatballs, noodles and gravy…
    …we call it leftovers.

    theShadow on November 30, 2012 at 11:06 pm

Sweden is 6% Muslim right now. On pace to hit 10% by 2020. That would be the equivalent of 31 million Muslims here.

I don’t want to hear any complaints when Muslims open the first ethnic Swede slave market around the year 2030. You did it to yourselves.

adam on November 30, 2012 at 6:21 pm

    I don’t want to hear any complaints when Muslims open the first ethnic Swede slave market around the year 2030. You did it to yourselves.

    Dear Adam: I agree.

    Miranda Rose Smith on December 2, 2012 at 6:07 am

This is not a push for gender neutrality. It is more like the imposition of a transsexual lifestyle.

Worry01 on November 30, 2012 at 6:23 pm

So the hapless Swedes, unable to their own populace, have resigned to raising their remaining boys to be epicene hairdressers and the girls to be welcoming wombs for muslim breeding… no great loss. I always hated Ikea, anyway.

DS_ROCKS! on November 30, 2012 at 6:24 pm

I’m a Toys are us boy, I like to wear a dress,
When I pee in my panties I make a mess,
I play with dolls and frilly stuff,
when I grow up I’ll be a powder puff.

My sister plays with guns and lots of guys’ stuff,
She’ll grow up to be a Lezzie and play with other girls muffs


Jonathan E. Grant on November 30, 2012 at 7:34 pm


    DS_ROCKS! on November 30, 2012 at 8:15 pm

      LOL also!

      CornCoLeo on December 1, 2012 at 6:47 am


    Sir you just made my morning. I laughed so hard I now have to clean coffee off of my ‘puter monitor.

    Ken b on December 1, 2012 at 9:24 am

>Last year, the country famously mulled the use of a single-gender pronoun, “hen,” to replace “he” or “she.”

This reminds me of a little satire I read in Analog in the 60s. There are several instances of absurdity. In one, the hero, a male being driven bonkers by the idiots in the world, gets a letter from a feminist about her new pronoun idea: “she,” “he,” and “it” would be combined into one word so everyone/thing will be equal.

The guy writes back that not only is the resulting word stupid, it is also scatological.

j'kel on November 30, 2012 at 8:01 pm


    Miranda Rose Smith on December 2, 2012 at 5:55 am

Just liberalism gone nuts. Can’t believe my eyes. I have noticed quite a few of our own males right here being more and more feminized lately. It’s a twisted, twisted, culture of COEXISTENCE. I truly find that bumper sticker to be the mark of the victim.

samurai on November 30, 2012 at 10:13 pm

You’re right about that stupid “COEXIST” bumper sticker I see pretty much everywhere nowadays, mainly on Prisuses and their hybrid ilk. Screams: “Libtard!” Might even be an Obama 2012 sticker on there, too. We all know they don’t really give a damn about “coexistence” — if the Jews and Christians (not to mention the Hindus, et al.) would just get out of the way, their favorites, the Muslims, would make it a perfect world!

Stunning, isn’t it, how these morons want to, somehow, make males and females equal, and I don’t mean pay, etc. They really want there to be NO difference in the sexes, none whatsoever, hence their figurative emasculation of boys, no doubt one day to become the literal emasculation of boys, all the while turning girls into what they naturally are not: aggressive, tough (in an outright physical sense; I know plenty of women who are “tough” in the sense of getting through hard times, standing up for their spouse and children, etc.), essentially slightly feminine males. Anything to blur the lines, as it were . . .

The point of it all, of course, is control, control, control.

jc15 on November 30, 2012 at 10:41 pm

I had a neighbor as kid who had distant cousins visit from Sweden. I was probably 13 at the time. The Swedish girl was a knockout and her brother seemed nice enough I suppose. When we all went to the mall one weekend, the boy bought tight fitting shirts (more like blouses) and pants from a chick store. This was 1975 or so. Must say I could see this coming

#1 Vato on November 30, 2012 at 10:42 pm


You’ve got no evidence that Sweden’s surrender to Islamic Nazism is related to your “girly-man” theory. All over Europe, nations are surrendering to Islamic Nazis where boys are not playing with dolls, so your theory doesn’t hold water.

GREED created the problem. Just like here in the US as well as in Europe and even Israel, a desire for cheap immigrant labor brought the Muslims in, and once inside they have large families.

Some of these Muslims make a lot of money, and just like here in the US, they start throwing their money at sticky-fingered dhimmi politicians, who in turn do their bidding and allow more Muslims to be brought in.

As Muslims numbers grow and they become citizens and vote, their influence grows, and political greed and fear lead to a further surrender mindset. Combine that with anti-Semitism and you can see the results.

Scott on December 1, 2012 at 12:22 am

OK the toy Ad is kind of silly, we all know that generally little boys prefer pulling girls pony tails to blow drying them. But that’s fine, the problem is what happens when reality hits home. By the time the Swedes realize that their own tolerance is being used against them it’ll be too late. They’ll simply have to go along with things. Ads like these are the first things that’ll go straight to the dustbin so I guess it’s interesting to take note of them while they’re around.

Frankz on December 1, 2012 at 6:41 am

Just found this blog post. Who are you people on this blog? Just wondering so I can know how best to avoid your toxic minds. Here is the reality, a kid is going to be who they are. If a boy wants to play with with a hair dryer or a girl wants to play with car, just shut up and let them figure out who they are. I honestly would say that you, of all people, are least qualified to shape them. Also, just so you sleep well tonight, be aware that this coming to america so you might as well pack your bags now. Happy Holidays.

Dale B on December 1, 2012 at 10:06 am

    Dale Bozo, we know who you are. You are one of the gorilla arrogant that knows NOTHING but bangs on your chest that you’re the smartest dope in the room.

    You don’t get us because you are ignorant and don’t know what we know but you come here and act as if you’re gonna school us.

    Not only are you ignorant on the Islamic aspect of the post but you failed to understand toy companies are pushing this BS gender neutrality. I happen to believe if a boy (or girl) NATURALLY likes dolls and girly things than that is their organic being and I WOULD leave them be if that turned out so. You have wicked low reader comprehension.

    But you’re the Liberal reactionist and don’t really understand any of the gists of this column.

    Who cares what a know-nothing like you thinks? Go back to your Kardashian blog. That’s your intellectual speed.

    Skunky on December 1, 2012 at 12:44 pm

    Are you this childish in real life Dale? You give us the bravado of a stoned middle schooler, and expect us to be impressed. As for finding this blog on your own, I would rather doubt it. I suspect that you need a great deal of hand holding in real life. Now, why not go get your nappy changed. We would not want things to get too ripe. on December 1, 2012 at 11:50 pm

    And, Dale B., somebody forced you to be here? Take your sanctimony somewhere else, shipdit.

    Pray Hard on December 2, 2012 at 10:17 am

I dislike the ads too but look at this picture of my 19 year old grandson holding his 6 mo. old brother.
Does he look like a wuss? Don’t think so even tho he was allowed to play with dolls as a little kid. Ever since he was 15 he has worked construction, landscaping and other “manly” jobs. He also rides motorcycles, skateboards and surfs. If I had a daughter and he wasn’t my grandson, he’s exactly what I’d want as a father for my grandchildren.

Italkit on December 1, 2012 at 11:59 am

    What’s funny tho, and where I agree with Jon Grant to some degree is that, This grandson and the next one, while not being given guns or weapons would take anything they could get hold of, including the dolls and aim them at each other with “gun” noises. HaHa. Finally my daughter saw the light and not only let them play with guns, she got a real one for herself!

    BTW, I think it’s fine for girls to play with toy guns and learn to shoot for real. I had Dale Evans cap pistols when I was a kid and my parents taught me gun safety, although not how to shoot even tho my Dad did have some sort of an automatic hand gun from his days doing night duty in my Grandfather’s Pharmacy.

    Italkit on December 2, 2012 at 7:09 am

Its* boys.

Just correcting something 🙂

Titanic Fan on December 2, 2012 at 12:55 am

dvora….PLEASE delete the apostrophe on your headline,it`s unlike you… pk

paul klein on December 2, 2012 at 8:47 am

I have to admit that I have brushed and blow dried some girly hair before. It can be a really nice form of foreplay. Problem is, the hair drying usually doesn’t get all the way done. Just sayin’, just sayin’ …

Pray Hard on December 2, 2012 at 10:21 am

All other issues aside, when was the last time you got a good haircut from a straight woman?

pete bone on December 2, 2012 at 11:32 am

I visited Stockholm, Sweden in 1994. It was such a beautiful place. Why did they let all those Muslims in? They are committing national suicide.

Nicole on December 2, 2012 at 5:40 pm

Yes, it does look like the day will come when the name Muhammed and its variants will be about as popular as Lars or Anders in Sweden. This is due to two forces dramatically affecting Sweden’s socioculture: (1) the Muslim population has more than doubled in the last 14 years and is set to double yet again at a faster rate; and (2) homosexuality is on the rise.

But you can’t blame Toys-R-Us and its ads for advancing homosexuality. Their marketers are merely responding to the marketplace and the changing sociocultural dynamics. It is Sweden’s population that is DEMANDING the sissification of the male population. To sell products that appeal to the population they have to marketed in a way that will encourage the masses to buy them.

How do we know that the Swedish population demands products promoting the sissification of their male population?

Here’s a story to illustrate what I mean. Back in 2004, a pastor in Sweden, Ake Green, was threatened with jail time for preaching against homosexuality. He merely preached that homosexuality is a sin and did not threaten homosexuals in any way, nor did he incite others to do so. The case went all the way to Sweden’s Supreme Court:

This demonstrated the dominance of the Swedish Homosexual Lobby, over the politicians and the courts. Can you imagine this sort of thing happening in the United States? Sadly, we can. Fortunately, however, the US is not there yet. But Sweden is. Given the shift in Sweden’s sociocultural and demographic profile, advertisements featuring the sissification of males is the least of Sweden’s problems.

Ralph Adamo on December 3, 2012 at 1:39 am

This is outrageous. no way in America! I understand they are also doing “gender neutral” elementary schools. Where the heel does this crap come from!?

Ed Garcia on December 3, 2012 at 8:04 pm

I have a problem with the tone this post uses. I do frequent this blog quite a lot, but I have to tell you – This post kind of crosses the line in both hateful and derogatory tone, and in utter BS. I’m Jewish Israeli, as right wing anti-Islam as can be, and to top it off I have gays in my family who I love dearly and would easily take a bullet for.
Sometimes I think that the only thing Islamists and anti-Islamist activists like Debbie here have in common is the hatred towards gays. It’s kind of sick.
Anti-Islam is being (or supposed to be) pro-liberty. That includes the right to be as you are – straight, gay, bi, trans – whatever. Whatever happened to that, I wonder?

D: Huh? So being against teaching boys to use blow driers and dolls equals being anti-gay? Now, you’re sounding stereotypically anti-gay, since everyone knows that not all gays are effeminate. Sounds like that sick hatred may be in your mirror. Feminized men, as pointed out in the post, is the death of the West in the face of Islam. RIF – Reading Is Fundamental. Try it sometime. DS

Dina on December 4, 2012 at 4:10 am

I think Dina has a few points. While it’s not anti-gay to oppose little boys belaying with dolls and toy hair care products, some boys naturally are drawn to feminine stuff. There are many men who turn out to be hairstylists (so what)?
Did you hear about the controversy surrounding the marketing of the easy bake oven? Marketing towards little boys doesn’t sound so terrible to me since there are a lot of make chefs. We all can agree that cooking doesn’t make a man girly. Not that I advocate little boys playing with dolls. I remember getting In Trouble as a kid putting on my mom’s makeup

Matthew on December 5, 2012 at 4:16 pm

Is it any wonder that Swedish men are so emasculated.

I don’t think there’s a problem with girls playing with toy guns or other masculine toys. But I do have a problem with pushing boys to play with feminine toys.

Laura on December 5, 2012 at 4:20 pm

Amazingly! my two (2) very masculine adult nephews were given Cabbage Patch dolls as small children, as well as my niece- none of them are homosexuals! giving a child a gift that is gender-neutral is not, nor ever was, the determaining factor as to their ultimate sexual preference. Too many, with too little to worry about here, this world has more than enough hate, why add to the mix? all gay’s are being murdered in Uganda and only for the ‘crime’ of being gay- if any, or all of you were to learn that the greatest amounts of beautiful clothing is designed by gay men would you stop buying beautiful designer clothing? would you stop having your hair cut/ colored if you found out ‘unless you’ve already noticed and choose to ignore’that your fantastic male hairdresser was gay? this whole article is totally absurd- and NO!!! I am not a libtard- and, to those of you who seem to be having a ‘field day’ ranking on gays- I have a question- what would you do if you were to discover that one of your loved ones, or friends were gay? would you hate them??? would you disown them? yup! when it’s too extreme left- or too extreme right- ya gotta watch out!

Cynthia on December 5, 2012 at 10:25 pm

Masculinity is being lost all over the place!! In Montreal, there’s a Jewish high school called Bialik, and last year they failed to put together a boys basketball team because all the guys would rather be part of the fashion show and play.

What does being manly even mean anymore??

Kershaw on December 6, 2012 at 12:24 am

Sweden is in the road of its own destruction.

David on March 27, 2013 at 6:24 pm

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