Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
The Brand Gap by Marty Neumeier
What Is A Brand? on Behance
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books