September 22, 2010, - 11:09 am

Kentucky Fried Sleaze: KFC Goes Gutter – “Your Food From Her Ass”

By Debbie Schlussel

A few weeks ago, KFC–the politically correct moniker now used by Kentucky Fried Chicken–decried the dying image of “Colonel” Sanders, also known as Harlan Sanders, the late, white-haired, goateed founder of the fast-food restaurant chain.  The company whined that surveys show most younger consumers, aged 18-25 couldn’t identify Sanders and those who can think he’s a made up character.  Worse, the company’s same store sales have fallen. So, how is KFC remedying these problems?

By paying college-aged girls to slap ads (which include Sanders’ image) on their asses.  Real classy.

KFC wants folks to watch its backside. Or, more precisely, the backsides of female college students it’s recruiting to promote its hot new bunless Double Down sandwiches.

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends. . . .

The program began last week at Spalding University in downtown Louisville. The chain plans to expand it to at least three more campuses. The additional schools and the women there will be picked via a Facebook promotion.

Chicken on “buns.”  Get it?  Haha, funny.  Ba-dump-bum-ch.

Everyone knows that sex sells, but this isn’t about feminism. It’s one thing to sell products with a sexy woman. It’s entirely another to sell food with someone’s ass. There’s a very distinct line between sexy and skanky, and KFC deliberately crossed it. You don’t have to be a prude to know that this is a low-life stunt, and it won’t put more people inside KFC stores . . . at least not in the long-term. There is already one “Hooters.” If KFC wants to become the next one, it can say good-bye to its image as a quick, low-cost meal for families.  Clearly, there is a reason that people are leaving KFC, and a college chick’s butt won’t change that.

For the record, since I keep kosher, I don’t eat–and never have eaten at KFC, since the only kosher KFCs are in Israel.  But the last thing I’d want to think about in connection with eating is someone’s butt.  To me, the association is that KFC food is equivalent to what comes out of one.  KFC . . . Food That Comes Out of Her Ass? Regardless of that, it’s a gutter move that won’t pay off for KFC, and, like I said, while it might–briefly–get young male butt-obsessed college students in the door, it won’t work.  And it will turn off other KFC customers. I don’t need to join KFC in the sewer and use any of it’s “Finger Lickin’” phrases in association with rear-ends to demonstrate the problem. KFC would have been best advised, “Don’t go there.”

When I got my MBA, I majored in marketing, and I and three students I worked with won national awards for putting together ad and marketing campaigns for big-name products, including Rogaine. I know a little something about how to do an effective campaign. This ain’t it.

colsanders.jpg

Now Available on a College Co-Ed’s Butt

Poor Harlan Sanders.  The guy was a great American entrepreneur who struggled for most of his life. After several failed ventures, the guys started Kentucky Fried Chicken in his late 60s and finally made it when he was in his 80s (that’s when KFC became a success and he sold it).  After death, he’s been savaged by everyone, including bimbo Pamela Anderson.  And now, his own former company is slapping his image on someone’s rear end.

You stay classy, KFC.  Colonel Sanders is turning over in his grave.

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20 Responses

Anyone see Idiocracy? It’s started, slowly but surely.

Oscar on September 22, 2010 at 11:26 am

Just when you think that the American culture couldn’t sink any lower you turn and look and are surprised again. It has gotten to the point that even schools advertise on the backsides of their female students from middle school on up. Why not KFC?

If we use our young people like this how can we expect them to have any respect for themselves? We are teaching them that they are sexual objects and that is ok to take advantage of that and other people. Thanks for posting about this. This is a topic that desperately needs attention and rethinking.

William Stout on September 22, 2010 at 11:44 am

I always value your posts Debbie but I thing you are over reaching on this one.Theres a big difference between tight satin Hooters shorts (thats what I heard they wear)and baggy sweats.I get the impression they’re trying to draw a younger crowd without being to offensive.

Alan Merritt on September 22, 2010 at 11:50 am

Hey, it could have been worse. They could have slapped the motto someplace else and changed the company slogan to “Colonel lingus….finger lickin good.”

Okay, enough with dirty jokes. No one should eat at Col. Sanders, McDonalds, Dominoes, etc., etc. Our country is filled with obese and morbidly obese people, pushing up the cost of medical care.

Yes, I do believe in free choice, and if someone wants to eat (or smoke themseleve to death, that is their right, although the public should not pay their medical bills. However, we should all emphasize healthier lifestyles. More excercise, less saturated fats, more reading, less television.

Since your column is often about terrorist threats, I note that terrorists see Americans as fat, lazy, and stupid. Even the US military is having a hard time finding healthy recruits. A steady diet of fast food and Snookie is bad for this country.

Jgrant on September 22, 2010 at 11:54 am

[DS:Clearly, there is a reason that people are leaving KFC,]

The reason is Popeye’s. Its spicy chicken is the best!

Norman Blitzer on September 22, 2010 at 12:01 pm

The KFC shops we have around here are very poorly run. I really liked their honey bbq wings, but I just can’t deal with the hassle of interacting with the staff.

“I’m the Secretary of State, brought to you by Carl’s Jr.”

cirrus1701 on September 22, 2010 at 12:11 pm

KFC should have just hired Sean Penn!

Fred Taub on September 22, 2010 at 12:23 pm

I would rather KFC put ads on butts than be the Halal KFC that I saw in Indonesia and Malysia recently this summer.

Carlos on September 22, 2010 at 1:15 pm

Several years ago, I got the KFC “Crispy Strips Meal” and had a nasty case of food poisoning because of it. Never went back, never will go back.

KFC is also supplied by Tyson, the same company that abolished Labor Day in favor of Ramadan.

John on September 22, 2010 at 1:18 pm

I don’t think Col. Sanders would have approved of the ad.

Its vulgar, in poor taste and doesn’t remind people what they like about KFC.

You would think a major corporation would avoid contributing to the Dumbing Down and sleaze of modern day America.

At least we know what they’re really telling us about their fried chicken!

Don’t go anywhere near it. How’s that for subliminal advertising? ;-)

NormanF on September 22, 2010 at 1:27 pm

To me, this is neither sexy or skanky. Just comical. Here in Los Angeles, I frequently see women jogging while wearing sweatpants with all sorts of lettering on the “seat” area, ranging from the manufacturer of the clothing to the greek letters of whatever college sorority they belong to:

http://somethinggreek.com/_content/images/973SweatpantOldEng.jpg

It occurs to me that like anything that’s written on the backside of a shirt (or body…think tattoos), they probably have a tendency to forget it’s there as they go about their daily business. They are only reminded of it when they occasionally turn around when they hear the sound of laughter, only to discover that the people who are laughing are also pointing at them.

At least these college girls are getting paid to walk around in silly looking red pants. It’s the women who actually purchase pants of this nature, and thus actually pay for the privilege of walking around in them that have me scratching my head in bewilderment.

Bumper stickers are as ugly on people as they are on cars. If one were to spot a woman walking around with something like “Joe Shmoe For Governor” on her tush, would it inspire you to take that candidate more, or less seriously?

Irving on September 22, 2010 at 1:39 pm

It wasn’t enough for the corporate wolves to swindle the poor old man.

Farmerjohn on September 22, 2010 at 1:49 pm

Goes to show the female derriere can sell anything.

There’s a reason men like it.

Somehow, I don’t think we’ll be seeing a lawsuit any time soon complaining about the lack of equal opportunity for ads to be stuck on men’s bottoms!

NormanF on September 22, 2010 at 2:43 pm

How about the girls that have JUICY on their sweatpants?

CaliforniaScreaming on September 22, 2010 at 3:12 pm

They do look sexy though — I’d take a leaflet from them & get in a conversation with them, but I won’t buy anything from KFC.

Little Al on September 22, 2010 at 6:51 pm

Here’s a rare dissagreement from me, Debbie. Look at what they are wearing. Sure there’s “double down” on their asses, but this is a whole lot more tamer compared what females at a hooters restarant wears.

It’s not like they’re showing off any skin ether. I just don’t see where this is sleazy at all.

Squirrel3D on September 22, 2010 at 9:38 pm

Considering the grease and fat in the KFC, look at it this way. Their butts will eventually get so fat that everyone will see the message!

Booyah-ka-shah!

PS: is that really “chicken” in the KFC or are they really deep-fried dead-alien parts from Area 51? Just wondering. Time to go vegan, I guess…

The "Reverend" Jacques on September 23, 2010 at 12:21 am

This is strange considering the Colonel was a breast man.

Blayne on September 23, 2010 at 7:13 am

Wasn’t Colonel Sanders a Soul Train dancer in the 70′s?

Truth on September 23, 2010 at 12:16 pm

The main reason that KFC business is so poor is the fact that it is practically all based around deep fried food and as people become more aware of healthyer eating they are staying away in droves. KFC has not been able to adapt as other chains have, by offering alternative meals.

RG on September 24, 2010 at 3:12 am

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