December 1, 2010, - 2:54 pm
Reader and friend Mary, who is not Jewish but probably knows more about Judaism than most Jews, sends this cheesy Snuggie Chanukah ad (set to the tune of, “I Have a Little Dreidel”–a dreidel is the spinning top played with on Chanukah), below, trying to induce people to buy one for a Chanukah present. I suppose we Jews should be flattered because it means that we still matter and that not everyone in the world is worried about offending Muslims by embracing us “evil Zionist pigs.”
As I’ve frequently noted on this site, corporate America will whore itself out to whomever it believes is the largest or most worthwhile market. That’s why Nestle is pandering to the Muslim crowd with an ever-growing line of halal products and had one of its top execs speak about the perceived importance of halal. It’s why so many stores pander to Muslims with Happy Eid messages on fliers (Best Buy), Muslim-specific stores with illegal anti-competitive deals with the Islamic community (Walmart), and allowing Muslims to refuse to ring up pig products (Target).
So, while the Chanukah Snuggie ad might be cute in a corny way, it’s only a matter of time–a generation or maybe even less than a decade–until those ads are dumped and a new Ramadan BurqaSnuggie or NiqabSnuggie is the ad of the day. After all, while Snuggie wants you to buy a different color for each of 8 nights of delicious, latke-filled Chanukah; there’s more profit in selling one for each of the 30 days of starving for the moongod Ramadan.
Oh, wait, there already is a NiqabSnuggie: the Snazzy Napper.
Tags: Ad, Advertisement, BurqaSnuggie, Chanukah, Chanukkah, commercial, halal, Hanukkah, hijab, I Have a Little Dreidel, Islam, Jews, Muslim, niqab, Snuggie, Snuggie Hanukkah ad, video