March 25, 2014, - 12:52 pm

VIDEO: Nabisco Doesn’t Like Hetero White Families – Not “Wholesome, Traditional”

By Debbie Schlussel

Traditional families–especially if they are White, heterosexual, and clean of self-inflicted body mutilation–are no longer “wholesome,” according to Nabisco and its “This is Wholesome” ad campaign.


The marketing of products to gays, interracial couples, and tattoo-covered hipsters isn’t new. I’ve noted the increase in marketing to gay families and so on, from J.C. Penney to Target. But, now, Nabisco wants you to know that straight, White, heterosexual couples and families aren’t cool, especially if they are not covered by tattoos and body piercings. That’s the in-your-face message of the company’s newest ad for its Honey Maid and Teddy Grahams products. The ad has been running during liberal-dumb-women-friendly shows like “The View” and “Good Morning America,” er . . . “GMA.” And Nabisco wants you to know that traditional families are OUT, OUT, OUT! And not as in “out of the closet.” That’s the “cool” kind of out for Nabisco.

The only thing missing here are a gay Al-Qaeda terrorist couple, a crocheting, needlepointing lesbian Muslim couple in hijabs who like antiquing, and a vegan, anti-vegetable Upper East Side couple who eat clay and ride bicycles to work as graphic designers for Occupy posters and makers of cashmere Q-tips for the starving in Africa. Clearly, they are wholesome, too. And you aren’t.

By the way, in case you didn’t get the hint–that Nabisco wants you to know that all of what is in the ad is “wholesome,” but heterosexual White, tattoo-free couples ain’t–here’s the message Nabisco posted with the video on YouTube:

Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure.

Nabisco also has a series of “documentaries” such as the one below as part of the “This is Wholesome” campaign:

Here’s the Nabisco “Honey Maid” message that accompanies the video:

This is a touching story of another real family in our new “This is Wholesome” TV commercial about how two traditional guys built their family on love and laughter.

Ah, so, now, two men in a gay marriage are “traditional,” but a White man and woman in marriage aren’t. Up is down, right is left, blue is red.

Here’s a tip, Nabisco: along with straights, Whites, and decoration-free skin, sugar and carbs are OUT, OUT, OUT, too. Especially with the same progressive crowd Nabisco is targeting with that ad.

So, good luck with your Whole Foods-style marketing campaign for junk food.

Exit Question: when is this “Wholesome” ad debuting in Saudia Arabia, Iran, Egypt, Malaysia, or a gazillion other Muslim countries where gays are executed and Blacks are slaves (not partners in interracial marriage)? Nabisco sells products in all of these countries.


For the record, I couldn’t care less if you marry outside of your race or if you sleep with someone of the same sex. Not my business. But this ad makes clear that if you marry inside your race, you’re White, you have a family that consists of a man and a woman at the top, and you aren’t covered in self-defacing skin decor, you aren’t the preferred audience for the product. And, more important, you aren’t “wholesome” (by some idiotic marketing exec’s definition). So, maybe you shouldn’t buy this product or anything else from Nabisco (including Oreos, Chips Ahoy, Ritz Crackers, etc.).

I know that some lumenmorontariat members will tell me about how plagiarist Michelle Fraudkin just loves these ads and promotes interracial families in the conservative movement. Yeah, I know that–just like the left–she loves racial identity politics because affirmative action and the hipness of being a minority is the only reason (other than her ball-less guru wife, Jesse) that she’s ever gotten anything (she always checked the “minority” box on every application, from college on forward). She also constantly touts herself as a “woman of color” and has written columns about her “interracial marriage to a White guy.” Here’s a tip, Michelle: you ain’t Black . . . as much as you wish you were.

But, let’s be honest, if it weren’t for her minority status, we’d never have heard of the hack.

It’s the same attitude in the Nabisco ad. And it should be escorted to the garbage heap.

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33 Responses

Might be time to check and see what Nabisco’s affiliations are in the corporate world, so I can boycott all companies that have anything to do with them.

Funny how a company which has such a big part of its identity wrapped up in “whiteness” is turning its back on it in society. By “whiteness” I’m referring to ‘Nilla’ Vanilla Wafers, a cookie line by Nabisco. In so many people’s lives, who hasn’t seen THAT box on just about every trip down the aisles of your local supermarket?

Alfredo from Puerto Rico on March 25, 2014 at 1:09 pm

Vanilla Wafers are racist. You are excluding brown, yellow, and black wafers. And I want a gay wafer that has every color of the rainbow in them. And I want a wafer that is half white and half black. And to celebrate our Islamic neighbors, I want a wafer that blows up in a crowd of innocent people.

Jonathan E. Grant on March 25, 2014 at 1:17 pm


    Alfredo from Puerto Rico on March 25, 2014 at 1:20 pm

    Jon –

    It gets worse – Mozilla’s new CEO is a man with traditional values.

    But the Lavender Mafia wants him fired – or Mozilla boycotted because he has no right to his own opinion.

    Just more proof the “gay rights movement” isn’t about equality for gays but for censoring people’s views about them.

    As Debbie would sarcastically agree, “how that’s for wholesome?”

    NormanF on March 25, 2014 at 4:39 pm

    Well, they do make Oreos.

    Little Al on March 25, 2014 at 6:29 pm

    ….An exploding wafer. I can see the ads now. “Try our new wafer – BLOW-UPS……you’ll love ’em. They come in 12 different flavors – no vanilla – are 100% halal and are the #1 snack in AlQueda caves worldwide. They are soon to be the official snack of the Women’s National Basketball Association. The cookie has been endorsed by the LGBT community and is approved by the NAACP> Welcome to the new world order……not/

    Victoryman on March 26, 2014 at 8:28 am

Crossed them off my shopping list.

Federale (@Federale86) on March 25, 2014 at 2:04 pm


Your comment was laugh out loud funny! Thanks for the mirth break!

MRobs on March 25, 2014 at 2:19 pm

I’m totally disgusted by this and done with all their products too. I’ll miss them in my “white wifes” banana pudding, but their are other brands out there. Thanks for the heads up!!!

leecampbell on March 25, 2014 at 3:00 pm

Testicle size and gay sex. I’m really upset about all the fun things I’m missing by not watching TV.

Little Al on March 25, 2014 at 3:29 pm

Why are they (and so much of pop culture)celebrating men who are predisposed to copulating with other men’s moths and anuses? Why is that special or “hip?”

DS_ROCKS! on March 25, 2014 at 3:34 pm

there are far worse issues for us to be concerned about

HK on March 25, 2014 at 3:42 pm

Jonathon E. Grant, that was hilarious in your original comment bro, second DS, I don’t think this is a straw-man argument that you’re doing with Nabisco, it’s just reality of them excluding white, heterosexual families, etc. (nevertheless at the sametime, this country doesn’t only consist of Anglo-Saxon, white folks who’re Christian and heterosexual). If Nabisco were preaching “equity”, they would’ve included as you explained, white couples (male and female) with families and so forth, that’s my observation.

Sean R. on March 25, 2014 at 3:44 pm

Thanks for informing us , Debbie. I don’t watch much TV, so I get my news and other information from conservative people like you.

Janis on March 25, 2014 at 4:46 pm

There’s nothing as unwholesome as pimping wholesome. Their target market doesn’t want it any more and ads like this are part of the reason. Icky yuck yuck

Frankz on March 25, 2014 at 5:14 pm

Honey-Maid & Teddy Graham. Probably as high, if not higher, glycemic index and glycemic load as most desserts, and being pimped as parts of a balanced diet. Nothing wholesome about type II diabetes.

CornCoLeo on March 25, 2014 at 6:02 pm

    Actually CCL, type 2 diabetes is a good thing. Then you’ll have to sign up for Obamacare and become a ward of the state, dependent on the government and all its lackeys, like the executives of Nabisco. And dependence on government is a good thing in our new Amerika, yes?

    Alfredo from Puerto Rico on March 25, 2014 at 8:42 pm

Did you know that this dopey company has vanilla Oreo cookies. I didn’t until my wife brought them home from grocery shopping weeks ago. I guess that this is the kind of thing Nabisco is trying to avoid seeing how they’re against the traditional family of a husband and wife. Especially if it’s headed by a white man and woman. I wonder how long before they pull Nilla Wafers and the before mentioned Oreos off the shelves as to not upset Muslims and Blacks. And yeah Debbie that “traditional” ad (news flash homos that ad IS NOT the traditional family no matter what you buzz heads say) will not be played in any Muslim country. Nabisco won’t upset the barbarians but they will still sell them Double Stuff Oreos and Honey Maid graham crackers. Hey wait aren’t both of these products racist and sexist?

Ken B on March 25, 2014 at 6:49 pm

    Err, Ken, those were not Vanilla Oreo Cookies. Those were Albino Oreo Cookies, and they receive Social Security Disability payments because of the problem albinos have physically (eyesight issues, extremely sensitive to skin cancer or in this case cookie cancer).

    Jonathan E. Grant on March 25, 2014 at 9:56 pm

The anti-Christian, baby-killing, gay marriage obsessed Nazis of the Left continue their march. Anybody that doesn’t get that this country is headed toward civil war is a fool and I for one can’t wait. The only question is when are people on the Right going to wake up. These Left-wing Nazis have proven, via the Obama administration, that they will do anything to create their new, one party, Fourth Reich. Time for conservatives to wake up and smell the coffee.

Daniel Middleman on March 25, 2014 at 6:54 pm

I wrote something in my blog a while back chiding the LGBTQ community to practise what they preach when they scream “diversity”.

The problem with diversity is that people start to lose their thick skin and the diverse groups (they don’t want to be seen as “minorities”) start claiming to be the “majority”.

Since I practice due diligence when I do my groceries, I don’t get around to buying Christie’s products. (Nabisco owns Christie’s, a Canadian company which incidentally made Girl Guide cookies in this country at one time. No lie.)

Have US execs turned into cowards? I guess that it’s only greed running its course.

The Reverend Jacques on March 26, 2014 at 2:54 am

Congratulations on missing the point. They aren’t saying that straight white families aren’t wholesome here, but they are giving a voice to families that don’t fit that mold. Traditionally they aren’t represented in media which is what people are trying to change. There’s room for everyone so stop being such a whiny baby about it.

J Sands on March 26, 2014 at 7:45 am

    Yeah, I know: the poor, dirty fags just “aren’t represented” in the media nowadays (and for the past 15 years, either!). Just can’t seem to find a single reference to them ANYWHERE AT ALL, huh? Moron . . .

    Dr. Mark on March 26, 2014 at 11:50 am

Indeed. I see J Sands, that the sands of time have passed you by. You are the one who is missing the point. Where do you live, under a rock? If you cannot see the assault that is being perpetrated upon traditional standards by counter culturists, you are either incredibly ignorant, or just using this forum for trickery. I believe your comment is deliberate, and that you are a troll.

I suppose the worldwide increase in anti-Jewish sentiment is just being exaggerated by people like Debbie and those of us who read and participate on this forum regularly, ehhhhh? I will be 58 years old in the fall. I have seen the attack on what is good and pure since I was a little child. This latest participation by a traditional American company is but another example of it.

I never heard of Debbie until witnessing one or two of her FOX News appearances several years ago. Then I forgot about her, because she disappeared from all widely noticeable media outlets. In December, 2012, I discovered her again, and this web site, because of an article she put up about one of my favorite retired athletes, which was picked up by Track & Field News.

Since coming here, I have seen time after time how Debbie, and much of the readership, has witnessed the same things that I have throughout the past half century in America. How the popular culture has degraded, how our employees in Washington have flipped the table on us, becoming a ruling class elite, and how Jews are increasingly being blamed for all the world’s troubles.

The participation by Nabisco in the degradation of all standards and elevation of that which is NOT the norm, is not a Fig Newton of Debbie’s imagination. It is all too real, and one that is observed and commented on by people on this site regularly, Little Al, NormanF, Mr. Grant, Skzion, DS_ROCKS!, SeanR, Skunky, and many others.

We who participate in reading Debbie’s articles and commenting on them, are from all walks of life. We are from many different geographic regions. We don’t know each other personally, and some of us have issues with each other. But we do know beyond the shadow of a doubt that Debbie is right on with her commentary about the fall of America and the rise of anti-Semitism.

You J Sands, and others like you, who come to this web site to make your feeble attempts at opposing the truthful points of view put forth by us in our observations of the onslaught in bringing America deeper in to the toilet, will get nowhere. Truth always shines through, even in the deepest darkness.

It is easy to see what Nabisco is doing as just another step in promoting tolerance. That is how Satan works, through clever deception.

Alfredo from Puerto Rico on March 26, 2014 at 9:28 am

Lotus-flavored grahams!! Who’d a thunk it!

CG on March 26, 2014 at 9:55 am

Bottom line: ALL white, traditional, heterosexual couples should BOYCOTT Nabisco as long as they continue to behave in such a despicable fashion, period!!!

Dave on March 26, 2014 at 10:32 am

Well Dave, why not? Since America is increasingly boycotting being white and heterosexual, this is yet another way those of us supporting same can fight back. We must make war in the arena of ideas and ideals. The left is, all over the place. It’s time for Traditionalists to fight back, and fight back hard.

With respect to my own hypocritical continuance of consuming Coca Cola in light of their pandering to Islam, it is not always possible to boycott everything that needs to be boycotted. One could well end up with no place to live, nothing to eat, and no one to turn to, on earth. It is because of precisely the immortal words of Jimmy Hoffa that this sort of cultural confusion exists, and a shame on the entire human race.

“Sooner or later, everybody does business with everybody.”

Alfredo from Puerto Rico on March 26, 2014 at 10:56 am

Alfredo, I can assure you I was not trolling in my post. Most of your reply has nothing to do with the commercial. Your response is complete nonsense.

J Sands on March 26, 2014 at 9:05 pm

It’s really simple. It’s about selling more cookies. Corporations will sell their souls, or already have, to sell more product AND be more loved by the Left. The irony is that Leftists/Progressives hate corporations, no matter how much the corporations suck up to the latest trends.

JeffT on March 26, 2014 at 9:31 pm

I Think it’s fine for a man to be tender with his tiny baby. My father was very nurturing but HE HAD A WIFE, a/k/a, “Mommy.” That first shot made me gag, just like the product with it’s gross, artificial after taste.
I have no problem with varied ethnicities being represented in America, a nation of Immigrants, just like Israel, and I don’t have a problem with bi-racial couples but a product marketed to families should show REAL families. There are single parent households which became that way after a marriage and that’s fine too, as long as they show both single Moms and single DADS. But I do not want to see LGBT whatevers, even if they do eat cookies.

Meira on March 27, 2014 at 2:05 pm

Actually, what’s most noticeable for me is is that single (baby) mommas are nowhere to be seen in the list of what’s wholesome. That’s raaacist for sure!

I’m happy to see to gay dads, etc. But it seems that white, 2-parent families–who are the huge majority in this country–are actually being made invisible. In fact, decent white men are also being made invisible, and not just in advertising. That’s one reason why I never, ever watch see a movie nowadays whose good guys are only non-white, or one with a “strong woman,” etc. Anything that attacks white men is worth avoiding.

skzion on March 27, 2014 at 6:22 pm

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kona coffee on March 31, 2014 at 3:35 am


Next manufactured crisis, Debbie!

Kieron on April 3, 2014 at 9:18 pm

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