March 6, 2017, - 6:46 pm

OY VEY! Iconic BRAWNY Paper Towel Guy Now a CHICK?!

By Debbie Schlussel

Brawny Goes From This . . .

Now that up is down, right is left, mentally ill (transgendered) men are allowed to compete as women in beauty pageants and use chicks’ bathrooms, anything goes. So, we knew idiocy like this was coming. Yes, the iconic Brawny Paper Towel man is now a woman.

To This . . .

When I was growing up, mustaches were in, and the Brawny guy was a macho, mustachioed lumberjack kinda guy. It was named one of the 11 Manliest Brand Icons of All Time by The Art of Manliness. Later, as mustaches went largely out of style, the mustache went, but the macho was still there, front and center. Now, apparently, the Brawny “Man” is a . . . chick?!

No, I’m not kidding. It used to be the kind of prank a company would make up for April Fool’s Day. But, now, it’s dead serious marketing to the delusional, pussyhatted descendants of the sagging, bra-burning, angry Gloria Steinem/Betty Friedan generation. They were fed the ludicrous mantra of “Yes We Can” like it was religion.

To cater to that specious incantation, Brawny is doing some sort of campaign to let us know that women are as “brawny” and strong as men . . . even though THEY’RE NOT. The bottom line is that if you were trapped in a burning building, most women wouldn’t be able to rescue and haul you out. Nor would you want a woman to rescue you. You’d likely die of smoke inhalation, first. Most women wouldn’t be able to carry the 40 to 60 pounds of uniform and equipment, either. Most women didn’t pass the Marine infantry training courses, nor could they become Navy SEALs or Army Rangers and Green Berets . . . even though the standards have been lowered for them in most of those cases.

So, uh, no, Brawny Paper Towels, physical strength usually does have a gender. And it’s male. All the packaging and butch women in lumberjack shirts posing on your packages and in your lying advertising campaigns ain’t gonna change that.

When all the single mothers in the Hurricane Katrina aftermath needed someone to rescue them from rising tides, they weren’t calling out for the “Brawny Women.” Nope. They needed real-life, brawny men.

That’s just the way it is. No matter what conventional pop culture wants us to believe.

The next time you buy some paper towel rolls, you might notice a big change in one brand’s packaging. For Women’s History Month, the iconic Brawny man is being replaced by a woman. The new packaging features a woman wearing the classic red and black flannel shirt. You’ll be able to purchase the limited-edition eight-roll packages during the month of March in Walmart stores across the country.

It’s all part of the paper towel brand’s #StrengthHasNoGender initiative, which is in its second year. The campaign was started by Georgia-Pacific, Brawny’s parent company, in an effort to champion women in STEM fields (Science, Technology, Engineering, and Math). The company is donating $75,000 to Girls Inc.’s Operation SMART programming, which helps to develop and nurture girls’ enthusiasm for and skills in the STEM fields. It’s also a national sponsor of the program.

Girl’s Inc. is one of those silly feminist organizations that feeds girls untruths like this silly, fraudulent Brawny campaign, and has been pimping a woman Prez like Hillary for decades.

It almost doesn’t matter who’s in the White House or controls Congress when the forces of influence in our culture are professional whackjobs with dual Ph.D.s in social engineering and brainwashing.

But that’s what the Left and Communists do when they want to destroy a society. They tear all conventions, all mores, all morals and rational thinking down. Deviancy is defined down. And anything goes. When a country or a culture stands for nothing, it’ll stand for–and accept and justify–anything.

Including the Brawny “woman.”

How long ’til we’re bombarded with Ms. Clean, the Maytag Kardashian-Jenner, and the Marlboro Ma’am?

3-2-1 . . . .

Yet another item to file under “the Chickification of America.”


BTW, if Brawny were really honest, the new, “Limited Time Only” packaging featured on its products at Walmart would feature Oprah or Rosie O’Donnell in a mustache. Just sayin’.

Oprah Mustache Artwork by David Lunde/Lundesigns

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20 Responses

All of this crap is a cheap shot at the fake news that President Trump hates women and “demeans” them.

Liberals/progs should be ashamed of themselves and especially women and gays – they want *more* mozlems in the USA? Why?

DS_ROCKS! on March 6, 2017 at 7:43 pm

This could be counter productive. I predict that some women’s group will call this sexist for associating a cleaning product with women and promoting the stereotype of house work as being “women’s work”. I really don’t case what picture is on the packaging.

jerry d on March 6, 2017 at 8:02 pm

Frankly, if any of the political parties truly hates women and if one can find a prime example among many, it’s the Democrat Party and their bid to sacrifice both women and children on the altar of LGBTQ supremacism viz “transgender” bathrooms – the precedent for which was the whole business, a decade ago, of Muslim footbaths, paid for at taxpayer expense, being installed in public restrooms in several states, localities, school districts, universities, colleges and airports. It is yet another example in how, anytime there is a conflict between traditional Judeo-Christian values and radical fringe Greenwich Village-San Francisco-Fire Island “values,” then Judeo-Christian values must yield and give way – a stance that many transnational corporations, in their de facto abandonment of women and children, have shown time and again.

Let’s remember, a government that seeks to put boys into girls’ bathrooms, showers, locker rooms etc., will also work to impose thousands of Muslim “migrants”/”refugees” into an entire community with absolutely no consultation, advance notice or community input whatsoever. And a government using its power to blackmail states to redesign all bathrooms to appease and accommodate a mere 0.3% of the populace, will also serve as a battering ram to Islamic supremacists that seek to build a mosque in a residential neighborhood, in clear and direct violation of local zoning laws. A government that believes women have no right to their privacy, dignity or boundaries in what is supposed to be a private space, will likewise believe a nation should have no borders. There is no way to separate any of this. Especially given the previous President’s[sic] contempt towards America, Christianity and the Judeo-Christian foundations of our society.

And how does all this play into the Brawny issue? A’plenty. Follow the dots. Those in the marketing department that think this is such a great idea, agree with all of the above abominations.

Concerned Patriot on March 6, 2017 at 8:28 pm

    That’s a concise but thorough recap tying together all the different strains of disease infecting our country.

    YCHtT on March 6, 2017 at 11:59 pm

its also ok for a teenage girl transition ing into a boy taking steroids to wrestle women and win and considered a champion. Imagine, no lets not (if Hillary won)

MrBigBrain on March 6, 2017 at 9:45 pm

Yes, the Left always tries to weaken societal standards so that the authority and cohesiveness can be weakened.

But, to paraphrase Lenin, the capitalists will supply the rope to hang themselves. We see this here, and we see it more and more in sports with the ridiculous behavior of the NBA and NFL boycotting states that are just trying to uphold same-sex bathrooms. Sports organizations!

And of course affirmative action and illegal immigration, upheld and strongly defended by the business community have done much to weaken civilized society.

Little Al on March 7, 2017 at 7:33 am

But at least the female Bounty symbol is not as injurious to women and their lifespans as Virginia Slims were.

Little Al on March 7, 2017 at 7:34 am

There is a concerted effort with the ad agencies on Madison Ave and Hollywood. The is a noticable nnumber of television commercials depicting white blonde moma with African husbands.. it seems to ne the trend on tv to see the white femalr with the negro husband.

karen on March 7, 2017 at 3:39 pm

I generally buy these things in Costco in bulk, so have a whole packet of Bounty’s that’ll take me a while to finish before I have to decide whether to buy Brawny’s. Their chickification hasn’t helped their cause w/ me

Karen, Black men who marry White women have been looked at as traitors buy a segment of Black women, so I wonder how this intra-Lib skirmish will play out. Although, to be fair, Black women know how to play it back. One thing for sure – Black women seem to be less feminist then White women: when having to choose b/w Black men & White women, they pick their co-racialists to their ‘sisters’

Speaking of which, I wonder how the International Women’s Day boycott tomorrow will play out among non-White women?

Infidel on March 7, 2017 at 5:20 pm

You know if Linda “The Cockroach” Sarsour is involved in a “feminist” movement, that it is up to NFG (you know what that means).

As for paper towels, I usually get generic brands. If I’m feeling particularly “rich,” usually a Bounty.

Concerned Patriot on March 7, 2017 at 6:23 pm

I give up what the heck is going on in America.

David Jobes on March 7, 2017 at 6:47 pm

How are such lame-brained ideas conceived, seriously meet with approval, and then actually carried out?

I think of the Seinfeld episode where George’s boss is the wacky Mr. Kruger, imagining his likeness to be the head of the Brawny creative department.

Now it all begins to make sense.

The meeting is called to order when the “Mad Men” are all good and stoned, ready to percolate; all is normal inasmuch as it isn’t. The creative juices (over)flow. And eureka! The Madam Brawny ad is hatched.

Oy vey, is right!

lee of the lower case "l" on March 8, 2017 at 1:53 am

No, I am not into the “Butch” stuff.

Worry01 on March 8, 2017 at 3:03 am

Well, Debbie,

It IS almost Purim*, which is an example of everything being up side down and backwards before Redemption.

It is the one time a year when even many rabbis approve the wearing of opposite gender clothing, as it is clearly for entertainment and humor.

In Israel, and elsewhere, companies produce funny, Purim versions of commercials, foods, and other items.

Unfortunately, this is not one of them.

*The Jewish Holiday resulting from the events recounted in the Book of Esther, celebrated this year around the world this Saturday night and Sunday or Sunday night and Monday in the walled cities of Jerusalem, Jericho (if there were any Jews left there), and Shushan, Iran (if there are any Jews left there).

Esser Agaroth (@EsserAgaroth) on March 8, 2017 at 4:43 am

There is no earth changing motive in the Brawny girl towell. Its just another idoidic decision made by some ahole executive in some corporation board room. The real problem is we keep graduating these jerks from our colleges and corporations hire them. In time the rest of the people sitting around the managers table are all like them.

Larry on March 8, 2017 at 8:07 am

Ali-Frazier I was 46 years ago tonight. I’ll never forget waiting for the round by round reports on the radio, speaking of “brawny.”

But that was then, and THIS, is NOWWWWWW!!! And now really sucks.

Alfredo from Puerto Rico on March 8, 2017 at 9:04 am

These towels are made by GP, owned by Koch Industries. I don’t think Charles Koch is part of ‘The Left’ (nor do I believe he is of ‘The Right’ either, I believe he is Libertarian).

Paper Towels purchasers are probably more than 50 percent female, so this is simply a thing about getting people to pull one type of towel off the shelf into a carts vs another. For Pete’s sake, the Brawney guy is hardly a sacred national icon. Lighten up, people, and get a little perspective

Linus on April 24, 2017 at 8:40 am

You’re a terrible, awful human being, Debbie

Henry H on April 24, 2017 at 3:24 pm

You started by asking about a “manly” brand of alcohol and finished with pucker vodka. Flavored liquor is for girls, and usually has a lower alcohol content.

Write Cheap Essay on April 27, 2017 at 2:54 am

hanks for allowing me to share my post here and share the platform to see the shortcut keys of Microsoft.

ms word shortcut keys on September 7, 2018 at 4:30 am

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