February 3, 2010, - 12:54 pm

VIDEO of the Day: Superbowl-Worthy Ad Not on the Superbowl

By Debbie Schlussel

This ad from Nolan’s Cheddar isn’t going to be on during the Superbowl, but it’s definitely a Supe-worthy ad in my book.  You gotta watch the whole thing.  No, it’s not an ad for PETA.  Thanks to friend and reader Mary for the tip. (Isn’t it odd that they used two dead-before-their-time ’70s singers for this? Coincidence?)

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14 Responses

Very funny but the image of a mouse in trap turns me off cheese, not to go out and buy some. Last time I caught a mouse in a snap trap the bar slammed right between the mouse’s eyes and squashed the skull. Not very appetizing.

Tempus Fugit on February 3, 2010 at 1:48 pm

I doubt it could ever be used for the Superbowl (might scare the kiddies), but my, that’s quite a magnificent commercial.

skzion on February 3, 2010 at 1:49 pm

LOL. How do dey do dat?

JLin on February 3, 2010 at 2:26 pm

Crazy as this sounds I was about to hurl upon seeing the dead mouse in the trap. But as soon as that mouse was pumping the iron of the trap to the opening part of “Eye of the Tiger”…LMGDAO! F-ING GENIUS!


Bob Porrazzo on February 3, 2010 at 3:06 pm

For some inexplicable reason I want to eat this brand of cheddar.

Dead or Cheddar on February 3, 2010 at 7:03 pm

That’s it? Just “pumping” the trap..no escape or eating the hunk of cheese beside him?

Maybe it was implied, but it felt unfinished and boring.

As for Karen Carpenter…didn’t she die because she ate like a mouse???

Dave on February 3, 2010 at 9:14 pm

great commercial but you should have seen me bust up our house cat!!!

Mouse on NolanRIODS on February 3, 2010 at 9:32 pm

Hate to say it but I liked it when I thought is was just dead. I was ready for a slow motion snap on the back of the neck of the mouse. But if you are curious about the real thing….


No happy ending. You might regret it if you watch.

CaliforniaScreaming on February 3, 2010 at 10:00 pm

ehhh…I just wish they’d show the mouse getting whacked in slo-mo…Not sure what you liked.

CalScream–maybe your vid will do the trick.

BB on February 3, 2010 at 10:04 pm

Now that’s more like it.

BB on February 3, 2010 at 10:07 pm

Save a Rat and smack an EMO!!


CaliforniaScreaming on February 3, 2010 at 11:29 pm

I wish they hadn’t used “Top of the World.” That’s one of my favorite songs!

Miranda Rose Smith on February 4, 2010 at 2:22 am

Hilarious!!! huzzah to the video maker!

Kaiser Sozay on February 4, 2010 at 4:01 pm

G’day from down unda!Thought it was hillarious mate! Mouse wins!! What a set of Gahonaaaas!

J.O. on February 20, 2010 at 3:45 pm

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