February 7, 2011, - 1:50 pm

Super Bowl Bust: Chrysler Detroit “Comeback” Man Likes Mom/Sister Rape

By Debbie Schlussel

Is a three-time ninth grade failure, who raps about raping his mother, gang-raping his 10-year-old sister, and glorifying murder of women, really the best Super Bowl spokesmodel for the non-existent “Detroit comeback?”


Detroit “Comeback” Spokesmodel and Mom/Sister-Rape Glorifier Eminem (w/ Stripper)

You are probably as sick of the Super Bowl as I am–as in, very–so this will be my last word on it, but I must respond to the hype over the Eminem ad everyone is raving over like it’s manna from heaven. More on that, below.

The Supe was a total bust from beginning to end. I thought the game–while it had its (very few) exciting moments–was mostly long, slow, and boring, and not a nail-biter, as it wasn’t even close most of the time, with the Steelers trailing for most of it. No offense to my friend, Scott Ackerson, who directs and produces NFL Sunday on FOX (and is one of the nicest and most talented of people in the sports broadcasting world), ‘cuz he has no control over the game, only the production (which was top notch but for the sound and microphones in the half-time show). But it was blah for me. The half-time show–which is tightly orchestrated and controlled by the NFL, not Ackerson–was awful. Wish I could say the “Black-Eyed Peas” are the most over-rated, talentless hacks in the music biz (especially trashy Fergie), but sadly, that’s pretty much the apt description for most acts in pop music, today.

And the ads mostly stank, too. The only ones I really liked were the Darth Vader/kid/dad ad I posted here, last week, for Volkswagen and the Snickers ad in which uber-lefty nut Roseanne gets knocked out. Too bad the cast of “The View” and ex-“View” hag Rosie O’Donnell couldn’t join her down in the mud. Unfortunately, Roseanne is laughing all the way to the bank with that.

And, then, there’s that Eminem ad. Excuse me if I’m not part of the group-think squad of mindless sheeple morons, but I’m getting a little tired of the entire Detroit–and much of the rest of the country–raving over the Chrysler 200 Detroit ad, which which sadly starred over-rated punk Eminem. Having this glorified drop-out and ranter of garbage presented as the best Detroit has to offer in its “comeback” kind of negates the message. If he’s the best Detroit has to offer, we’re in trouble. And that’s a fact. Believe me, it was not a challenge for Chrysler and its ad agency to get the streets of downtown Detroit in front of the Fox Theater emptied so Eminem could stroll in front by himself. That’s Detroit. It’s usually empty downtown at night in that location, unless something is playing there. It’s a ghost town. We are not back. Things are very bad here. And there is no recovery happening.

In the ad, the voice-over man says Detroit is not New York or the Windy City. You got that right, Mister. Neither New York nor Chicago would have to stoop as low and pick Eminem as their greatest “import” because they have and endless supply of actual humans of real talent and achievement to choose from.

And the modern white house that appears in the footage? I highly doubt that is inside the city borders. The house looks like it is on the water, and there are no waterfront houses–or any houses–that look like that within the city limits. It looks like it is somewhere in the much safer, wealthy suburbs, miles away. The Detroit Lions you see running in their Hono-loser, er . . . Honolulu blue warm-ups in the snow? They train in Allen Park, a Detroit suburb tens of miles from the City of Detroit. But those video lies are aside from my point, which is my utter disgust that Eminem is now Detroit’s official spokesmodel. And my even utterer disgust that everyone else seems to embrace human vessel of trash.

Is it just me . . . or is there something seriously wrong with the “sex symbol” of Detroit’s comeback consisting of an ignorant, low-life rapper who got his start by describing raping his mother and having a son with her, gang-raping his ten-year-old sister and killing his girlfriend/wife/ex-wife/wife/ex-wife Kim, storing her body in his car trunk? That’s not to mention that Eminem failed the ninth grade three times and never graduated high school.  This is how low Chysler and Detroit have sunk. What’s next–Ron Jeremy and the Bunny Ranch for Chrysler?

If that’s cool and uplifting, count me among the proudly uncool downers. Eminem won’t bring Detroit back. And if he’s the best “imported from Detroit” product, it’s time to close the factory and turn out the lights.


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45 Responses

AMEN!! When I saw that I immediately texted a friend of mine saying that if I were in charge of marketing Detroit, the LAST thing I would do is to make Eminem and Chrysler my image bearers. A failed car company that had to be rescued not once but twice by the taxpayers and a disgusting thug rapper is not the image I would portray. But sadly, that IS Detroit nowadays.

KayserSozay on February 7, 2011 at 2:13 pm

Well, I don’t know if Chicago is a good example of something that much better than Detroit. After all, they had Oprah represent them to try to get the Olympics. not an awful lot better than Eminem.

Having said that, Detroit seems to be putting on a phony PR campaign. There was a caller on Rush today saying how great his visit to Detroit was; sounded staged to me.

Little Al on February 7, 2011 at 2:14 pm

Just watched it again… “This is the Motor City and this is what we do” Yeah, make crappy cars and produce misogynistic dropout thugs like Eminem. It’s actually a pretty accurate ad!

KayserSozay on February 7, 2011 at 2:20 pm

for a second there i thought Eminem drove in on a Mercedes into the motor city! lol

wouldn’t that be funny?

CCCP on February 7, 2011 at 2:30 pm

I’m so glad I’m not part of this crappy culture anymore! What else is there for me to say?

Blessings from Samaria,

Ruvy on February 7, 2011 at 2:37 pm

Meh, it’s part of the USA’s entertainment obsessed culture. Just below this are posts about the Super Bowl, the prime example of America’s lust with entertainment. We value it over intellect, integrity and even common sense. That’s why twits like Christina Aguilera are singing the anthem badly rather than someone capable doing it. That’s why we will be speaking a Chinese dialect 100 years from now (if we are lucky, if not, it’ll be arabic). We’ve become so obsessed with pop culture that we will lose the culture war.

Detroit 18Se7en on February 7, 2011 at 2:46 pm

It’s amazing that we’ve turned a blind eye and embraced a loser like Eminem. How can Chrysler make him a spokesperson for their product is amazing. And with the national anthem, there is NO EXCUSE for botching it..NO EXCUSE! You’re are singing our national anthem!! Practice…practice…and practice until you get it right!! Now it’s time for me to practice and get ready for work 😉

RD on February 7, 2011 at 3:13 pm

Yes I saw the commercial ad, I heard of this Eminem rapper (no I’ve never listened to his music, my cousins in the deep south listen to his music and other types of rap and hip hop music) and I was saying to myself, “are you kidding me, he’s the spokesperson for Detriot, Michigan (Debbie Schlussel’s hometown and homestate)?”

This is why I prefer college football bowl halftime shows, atleast in college football halftime bowl games, they have people who can sing and perform, and they don’t show stupid commercials during college football bowl games. You guys gotta remember before the 1990 NFL season, the NFL had groups and people who could sing during their halftime shows, and those halftime shows were pretty family oriented. And that’s why I listen to old fashion music, the only pop music I listen to is heavy metal music.

“A nation is identified by it’s borders, language & culture!”

Sean R. on February 7, 2011 at 3:14 pm

Ok that’s it I will not buy a chrysler while they have this sfb ding dong spokesmodeling for them.

Jake49 on February 7, 2011 at 3:15 pm

Chrysler? Chrysler – who took federal, (Our) money and lost millions last quarter while FORD, who took NO public money, showed a HUGE profit! As for the “Detroit travelogue,” I was waiting to see the houses going up in flames the night before Halloween. The city fathers consider it something to brag about “If only” a few hundred homes are torched. They didn’t show the crack houses – the abandoned homes and businesses – the gang influence – the CORRUPT politicians like the imprisoned “Pimp daddy” ex-mayor, Mrs. Conyers, etc. What they SHOULD have shown was the TRUE Chrysler…..the two TV reports on the “Guys who build your Chrysler cars,” boozing and drugging in the park on their brrak—–and the second report of these unionized incompetents hitting the local crack house on break time. The fact that M&M is the spokesman for Detriot is only fitting. Can that “Great leader of the State,” Jennifer (Incompetence squared) Granholm be already contracted for next year’s Super Bowl ad? Good luck, Detroit.

Herbster on February 7, 2011 at 3:41 pm


With you on this one too! Detroit…what a pit…Eminem is a fitting spokesman.

Duck on February 7, 2011 at 3:49 pm

Don’t always agree with you, Deb (Palin), but, boy, you expressed my thoughts perfectly on this. What a lousy excuse for an “srtist”! I have a sister-in-law who talks about how she and her girls love this idiot. I’ll send her your article. Do NOT understand how someone can think this type of horror porn is entertainment for anybody, let alone kids. It disgusts me. And as for the half-time show — the BEP == goes to show, hype beats quality any day of the week these days. (Well, obviously — look mwho our president is.)

Thanks for all you to do bring attention to the muslim/sharia danger. Keep up the fight!

impeachthedude on February 7, 2011 at 3:52 pm

Just thought I would throw this out there.. while I’m not disagreeing about the ads, 80% of the issue with the halftime show was indeed the sound.. so don’t talk up your friends for your own glorification…. oh and yea I will say the other 20% is the black eyed peas. LOL.

nate on February 7, 2011 at 4:17 pm

I believe Ron Jeremy can actually be a pleasant person at times. At least he had a girlfriend who thought he was special, as the story goes. Eminem has no redeeming qualities.

Occam's Tool on February 7, 2011 at 4:27 pm

LOL Occam on RJ!

As stated before, I used to think Robert Plant’s song title “Worse Than Detroit” was so odd. Now I understand! (RP has always been a clever writer…rhyming “tonton macoute” with “shoot” and all that good stuff, but I digress…)

The whole first hour of my local political show on the am dial talked about thug Eminem and “third world country” Detriot. Someone mentioned that someone wants to turn the ruins of Detroit into farmland. Not a bad idea

Well, I guess the only other “famous” son of The Motor City would be Kid Rock. Slim pickings, y’all.

Plus, who in Detriot can actually buy the car. I bet most peeps who SAW the commercial will steal cars. A bust, indeed.

I love to look at Urban Ruins, but having a look and having to live in such a horrid area are two different things. People suffer, animals suffer and it’s no fun to live in ghetto-ized concrete and filth.

Plus, Eminem has proven to be mentally ill. He is not healthy of mind. He’s almost like Axl Rose. He ain’t no role model.

Detroit is like a city on crack.

Skunky on February 7, 2011 at 4:56 pm

The Washington Auto Show is just winding down. I walked past the Chrysler display in disdain; they make nothing I want. And that toy car, the Fiat 500, that Dear Leader thinks will show us how to build economical cars – what a joke!

Raymond in DC on February 7, 2011 at 6:03 pm

Sorry Deb….there are house like that…a few over on the far east side in the Grayhaven area but you probably haven’t been that far east in SE MI before….Palmer Woods has a few mdoern homes like that and IV has one….could have been in D

Ron Silver on February 7, 2011 at 6:30 pm

man fuck you all ight your hating a guy whos trying to make a living doing what he knows. who the fuck are you all to judge some people are born in a shitty situation and they do what they have to do to make it. he started out rapping about kim and shit cause thats what the audience responded to. listen to him now dumb asses he raps about life, struggles and rebirth you got a problem back out quit with your bullshit hating none of you stupid fucks know what your talkin about eminem is a soldier in a war of life as well as lil wayne jay z the game and others. they do what they gotta do to make it the best way they kno how so for the one standing up on this subject to you pussy haters, fuck you hate alone dnt post stupid shit leave the du alone and get a life and you dont like the half time or game turn the fuckin channel and quit bitchin noone is forcing you to watch it.

nathan on February 7, 2011 at 6:51 pm

    Nathan – you are a walking, talking example of what’s wrong with American youth. Aren’t you the least ashamed of your incoherent diatribe? There is a reason why we use capital letters.

    Tanstaafl on February 8, 2011 at 9:59 am

You’ve obviously never been to Detroit! As a resident i feel the need to tell you that you shouldn’t be a prejudice douche. I don’t think its fair for so many people to think they know what its like here because of media portrayals. Detroit is nothing like you see on your TV. Real hard working people live here, maybe you should get off your throne and take a view from our perspective. Also, I am not a big Eminem fan but you have completely taken lyrics out of context to induce yet another stereotypical portrayal of this city. Feel guilty… these people need hope!

Jim Steele on February 7, 2011 at 6:56 pm

not saying anything about detriot no i dont live there i understand its hard but that doesnt mean people can trash a person making a living the best way he knows how. and its not just detriot life in general is a struggle for the lower class it fucking sucks. but why waist your time trashing some one else depicting there words (lyrics) as horrible, trashy, god ouwful shit when really the reason for the lyrics is the audience.

nathan on February 7, 2011 at 7:07 pm

    “really the reason for the lyrics is the audience.”
    nathan on February 7, 2011 at 7:07 pm

    I couldn’t agree with you more.
    Lyrics for a typical Detroit audience with a 6’th grade education.
    And judging from your pathetic posts you’re almost there.
    And it only took you 15 years, congratulations!

    Yup, about 50% of the population couldn’t even pass 8’th grade, which makes Eminem a higher standard actually!
    Which begs the question: If Debbie moved out, would the city’s combined IQ drop to half?

    theShadow on February 7, 2011 at 9:46 pm

Ok, we are all a lot more stupid thanks to the nonsensical rantings of Nathan and “Jim Steele”.

Jim, look back on the last two years of Chairman MaObama to find out what “hope” is all about. That you’re still crapping on about the word “hope” is pathetic!

Skunky on February 7, 2011 at 8:19 pm

Imported from Detroit or imported from a third world city?

ender on February 7, 2011 at 8:38 pm

Too bad Chrysler sank this low, last year they made a cool commercial of the Dodge Challenger, with George Washington behind the wheel! The commercial shows Mr. Washington attacking a British troop column

Mario on February 7, 2011 at 9:18 pm

I thought I heard the Chrysler ad cost $ Millions?…how much did that cost “we” the taxpayers?

Dr Dale on February 7, 2011 at 9:24 pm

Here’s a good one – every time I’ve seen that ad on TV since the (less than) superbowl, they’ve done it with the same backdrop shots, the same background music, but with the radio-voice announcer doing the whole thing, and none of “golden boy”.

Maybe somebody drew conclusions about this just like you did?

Mike on February 7, 2011 at 9:56 pm

I drive a Honda and my wife, an Infiniti. So this jackass does a commercial for some shitty car company, and I am supposed to run out and buy American?

#1 Vato on February 7, 2011 at 10:02 pm

yes skunky, I am the one making you “more stupid” or whatever ridiculous grammatical syntax you used. For some reason I imagine your intelligence was substandard before stumbling across my comment. However, if the majority of the commentators feel the need to validate themselves by criticizing a city they’ve never visited, and people they’ve never met, then go ahead. I sure hope you feel special, stereotyping this great city! Yes, we all lack proper education, never attend a prestigious university, and we all commit felonies daily. Just like everyone in San Fransisco is homosexual and all people from Texas wear cowboy boots.

Also, as much as i dislike Eminem’s music, I am intelligent enough to switch perspective and not always assume that I’m infallible. I respect Eminem for his talent and ability to attract a crowd. The argument of Eminem being a high school dropout is a fallacy, as many of the actors, musicians, and inventors that you’ve come to love gave up completing education to focus on accomplishing their dreams.

Arrogance is a terrible quality. Without it, maybe we could surpass the age of racism, war, and greed. Sadly, not in my lifetime.

Jim Steele on February 8, 2011 at 12:08 am

    “Jim Steele” it’s ok, mate…we are all unamimous in letting you die for our sins. Stay in Detroit and have a blast…and do it in our honour, man.

    What a dumb argument. When I see a pile of dog crap, I know it stinks. I don’t hafta sniff it or handle it to know so.

    I know YOU can’t use deductive reasoning like that, but don’t feel left out…it’s only a super-power smart people are able to cultivate.

    Skunky on February 8, 2011 at 10:42 am

      “When I see a pile of dog crap, I know it stinks. I don’t hafta sniff it or handle it to know so.”

      I am sooo flashing on Cheech & Chong after that comment, “Good thing we no step in it”


      Richard on February 8, 2011 at 4:42 pm

Debbie, your take on MM and Detroit is right on!! Did you happen to see the Fox news follow up story on the Chrysler workers?? the first part showed these govt. car workers on lunch hour drinking and smoking pot- the follow story tailed them as they went into a drug house and came out a few minutes later. I really want these guys building my next new car.

bobby99 on February 8, 2011 at 12:30 am

I didn’t care for the Snickers ad. It isn’t funny to see ANYONE hit by a log.

Miranda Rose Smith on February 8, 2011 at 8:00 am

I don’t want Eminem representing Detroit, ever. The guy raps about setting up a gang rap of his little sister, and throwing his babies momma dead body in river (with their daughter helping dispose the body). It wouldn’t be any worse to have Satan driving around in a Chrysler in Detroit.

Truth on February 8, 2011 at 10:07 am

To answer your question in a word, Debbie: Yes, absolutely! (Yeah, I know I cheated or I can’t count). The commercial stands on it’s own as well-made, positive and emotionally stirring. This is about popular culture, not your values-laden morality with which I completely agree. Any 2 minutes of TV that doesn’t contain salacious and obscene images is a positive step, no matter who is pictured. I threw out my TV in 1986 and it has not impaired my ability to pick up on the news one bit. I am entertained by real life so I haven’t missed that, either. And how come you know who Ron Jeremy is and how bad? Pardon me for this confrontation, but it was gratuitous and betrays your own inner thoughts. You leapt from he choice to ignore the grit and determination which was the focus of the ad to Eminem to his lyrics. I don’t know them, why do you? Then you leap to pornography and your metaphor. Personally, I saw the ad on Facebook having ignored the Superbowl and only chose to look at it because as an ex-Detroiter I have a fondness for my hometown. I had none of those thoughts watching it. I want to suggest that while you are not alone in your train of thought, those who think that way have been over-porned and have had their brains leached with media pollution. Take a tip from good ol’ Tim Leary and “Tune In (to something else), Turn On (to life not death culture) and Drop Out (not acid, just the erosive media saturated culture).” I thought the ad was just fine and found myself rooting for Chrysler and Detroit. It worked for me. And for the record, I’m at least as conservative politically as you are. Still luv ya kiddo, but I think you’re off on this one.

Sol Lachman on February 8, 2011 at 11:37 am

PS -If you think Eminem is so awful and his lyics are trashy, then why do you assault us with his bare-chest and over-titted friend on the top of your blog roll. As Billy Shakespeare used to say when we were in High Skool together, “Methinks the lady doth protest too much!” I urge you to remove the picture, it takes away materially from your point and makes you guilty of spreading the sickness you decry.

SL: As is quite obvious (to everyone else), that photo is up there to emphasize what a sleazebag and punk he is. DS

Sol Lachman on February 8, 2011 at 11:40 am

Detroit/SE Michigan has to have some of the dumbest residents in the country. I could not turn on the tv, radio or open a newspaper without hearing the bleating of “Detroit is back!!” Why? Because of a slick commerical? I travel a lot for my work and have never been to any city or region where the residents have to thump their chest about where they’re from. It’s beyond ridiculous. If I hear someone talk about “the D” I want to vomit.

And the longer we trumpet this whole “Working class city” mentality, the longer we’re going to be one of the poorest and most uneducated states in the union. People, our problem is too many uneducated morons like Eminem who think they can get by on factory jobs or worse. Statistics don’t like — the most propserous and wealthy cities and regions are also the most educated. Sadly, I don’t think the idiots here will ever wake up to that fact.

Detroit and Michigan are a national embarassment.

Andy on February 8, 2011 at 12:00 pm

Well, where to begin. I’m not sure why many have chosen to view this Chrysler ad as some statement of Detroit’s great comeback, rather than a transparent attempt by a corporation to appeal to the youth. But I’m similarly flummoxed by those who go the other way, contending that this ad is somehow attempting to lie to people about Detroit’s very serious problems. But that’s the way it goes I guess; people have to ascribe some greater meaning to everything.

I do find it funny though, that people are complaining about Chrysler taking the socialist bailout loan and then spending $8 million to participate in one of capitalism’s greatest annual traditions. At approximately $21K, the Chrysler 200 is not a luxury vehicle. And it certainly isn’t aimed at stodgy conservative types who don’t understand that their continued protestations about Eminem’s satirical and deliberately over-the-top music are precisely what keep him relevant as the archetype rebel. The car IS aimed at 18-35 year-olds, and judging by the millions of views on YouTube, the chatter of talk radio, and the Internet stories around the country, the message was a resounding success. Chrysler only needs to sell a few thousand of these vehicles to justify the cost of the ad, and those who are turned off by the company’s use of a controversial figure are going to be vastly outnumbered by those who suddenly think Chrysler is kind of cool.

Now, I came to this site because DetNews.com had a small article about the sit-in host on Rush Limbaugh’s radio show criticizing the ad, and falling back on old chestnuts about how Detroit came to be what it is because of one-party rule and unions. I do not know Debbie personally, and I consider her to be something of a paranoid xenophobe, but I do know that she understands Detroit much better than national media types (damn it, she’s OUR paranoid xenophobe!), so I expected her to write something about this lazy radio commentary. But I suppose she can’t be everywhere.

The only other issue I have is with the repeated mentions of Eminem being a high-school dropout, which I view as extremely irrelevant in this case. We may quibble about what Eminem represents, by I’m fairly confident that people don’t see him and think “dropout.” Most people familiar with his story know that he has worked tremendously hard to hone his craft, and as a result, he stands as one of the leaders in his field. I understand that many people find his lyrics misogynistic and disgusting, but rapping about a crime (or glorifying it, as I’m sure some of you see it) is far from actually committing a crime. If anything, Eminem being a dropout makes him an even more apt metaphor for the theme of “overcoming adversity” that many seem to glean from the commercial.

Chris on February 8, 2011 at 5:33 pm

OMGosh Chris, you have me even more bored than Blitzzzzzzer!

All those words with not a thing to say. Fail.

(If your narcoleptic post was a newspaper, it’s be on my face like a tent because I would have nodded off.)

Skunky on February 8, 2011 at 6:34 pm

    Fair enough, “Skunky,” I will attempt to condense my argument in a manner befitting your apparently minuscule attention span and intellect.

    The people saying this ad is great for Detroit are misguided.

    The people using this ad to further bash Detroit are misguided.

    People who bash Detroit without visiting the city are idiots.

    Debbie’s post was a poorly written mess filled with logical fallacies.

    Your comments on this article are universally uninformed and asinine.

    Have a nice life.

    Chris on February 8, 2011 at 9:48 pm

      Aw Chris, I think your projection is cute.

      Critiquing DS’s writing takes big cojones from someone like YOU who has one the the worst (and most boring) writing styles I have seen in a long time. Illegal aliens are more cogent than you!

      Skunky on February 9, 2011 at 10:08 am

        Hey skunky, i’ll make this quick and use simple vocabulary for your minuscule intellect. I personally believe that you are a retarded person! Thank you, have a nice evening!

        Jim Steele on February 9, 2011 at 10:21 pm

yes Chris, i could have not said it better myself.

Debbie… I assume all of your articles are not this poorly written and your arguments are usually logical… otherwise you would be unemployed. This piece however, was poorly constructed, and the use of manipulating lyrics out of context is not something that should be done by professionals. Also professionals writers should not have articles filled with fallacies. Especially when the only purpose they serve is to promote bias with the readers. Figured I would let you know!

Jim Steele on February 8, 2011 at 11:21 pm

Jim dear, If I am such a retard, then you just got bested at every turn by a reeee-TAHDed person. LOL.

Sucks to be you. You’re woefully dumb and fight like a wuss. LOL!

Skunky on February 10, 2011 at 10:39 am

you attack eminem for joking about raping his family members while you laugh about laura logan rape and you are a woman so who is worse you or eminem

mwra morlock on February 17, 2011 at 12:23 am

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