June 4, 2008, - 11:54 am

Best New Incentive?: Free Gas

By Debbie Schlussel
A sign of the times is that American cash and technology gadgets are now useless as incentives, compared with the best commodity investment right now: gasoline.
A number of businesses and corporations are offering gas as a prize and incentive.
The most interesting:

Popular Mechanics. The magazine put its own spin on parent Hearst’s $250,000 sweepstakes to increase subscriptions at its publications, labeling it “free gas for life.”

Hmmm . . . the way gas prices are going. I’d say that’s “free gas for a year.” Hardly “for life.” And that, perhaps, a better sweepstakes prize would be a horse.


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