January 14, 2009, - 11:39 am

It’s Official: Pepsi Admits New Ad Campaign That Looks Like Obama’s is For Obama; Honest Tea, Dunkin’ also in Obama Tank

By Debbie Schlussel
On Monday, I showed you the new Pepsi “Hope” campaign that looked a heck of a lot like the Obama campaign. Pepsi claimed any similarity was just a coincidence. And some readers said I was totally off-base.
Well, I wasn’t.
Now, Pepsi admits it–the campaign was meant to look just like the Obama campaign, and the soft drink company is now officially entirely in the tank for B. Hussein O. I guess I shouldn’t be surprised since Pepsi was a historical participant in the Arab boycott on Israel (which is why it was never allowed in our home when I was a kid).
Well, If A Tea Says He’s Honest, It Must Be True . . .

barackforestberry.jpg
Caffeine-Free & Full of Fertilizer

And, damn, one of my fave low-cal teas, Honest Tea (which is also Obama’s fave) is now in the tank for him, too, proclaiming that this proven liar is “Honest.” Puh-leeze:

On Friday, Pepsi crews will hit the streets of D.C with product samples, as well as scarves, hats and buttons that read “Hope” and “Change.” Ads with the new Pepsi logo appear in outdoor ads with such Obama-isms as “Yes, you can.”
New Pepsi ads will air in pre-inaugural coverage on networks such as CNN beginning Jan. 18.
“This is a unique moment,” says Frank Cooper, vice president, portfolio brands. “There are very few times when people of various backgrounds and affiliations come together with a common sense of purpose.” . . .
[QVC] has paid a fee to broadcast live on Inauguration Night from a glitzy ball hosted by The Creative Coalition, a political advocacy group founded by TV star Alec Baldwin, and sponsored by Pepsi.

Barf.
Honest Tea:

The brand struck marketing gold when Obama was seen drinking its Black Forest Berry tea on the campaign trail. A small number of custom bottles, renamed “Barack Forest Berry” and graced with a picture of Obama on the label, are going out to the media. . . .
“We appreciate the relationship, and it’s a meaningful relationship, and we don’t want to cheapen it in any way,” says Jesse Merrill, Honest Tea director of marketing.

Um, I think you just did.
Dunkin’ Donuts–official home of Rachael Ray’s jihadist scarf:

Red-white-and-blue-sprinkled “Stars & Stripes” doughnuts will be sold in the chain’s stores nationwide from Jan. 17 through Jan. 23 for 89 cents. The brand’s blogger, Dunkin’ Dave, also will tout the doughnuts on social-networking site Twitter.
“There’s a hope and energy that will be created with the inauguration and new administration coming in,” says Will Kussell, president and chief brand officer. “You’re going to see us be a little more topical and put more variety in our doughnut line in 2009.”

It used to be that companies and products didn’t officially get involved in politics. It’s bad for business because the company risks alienating those on the other side of an issue or candidate. If you’ll recall, despite Ronald Reagan’s famous love of Jelly Belly jelly beans, the company deliberately never capitalized on it, not wanting to offend anti-Reagan customers.
I guess these companies forgot about the 58 million-plus Americans who voted for John McCain. Or they just don’t want our business. We get the in-your-face message.

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18 Responses

Thanks Debbie for the information for as of today I am a Coke supporter.

Tammy Summers on January 14, 2009 at 12:07 pm

Driving yesterday I saw a bus bay advertisement by Pepsi and it reads FO SHO!! with its new logo. (urban slang meaning for sure). I think I will buy store brand cola for a while, Coke has too much syrup, not enough carbonation.

californiascreaming on January 14, 2009 at 12:24 pm

[I guess these companies forgot about the 58 million-plus Americans who voted for John McCain. Or they just don’t want our business. We get the in-your-face message.]
How you twist the truth is really an art form Debs. They aren’t choosing Obama over McCain because OBAMA HAS ALREADY WON!!! What they’re doing is patriotic. They are celebrating the inauguration of the new president, “YOUR” NEW PRESIDENT DEBBIE, BARACK HUSSEIN OBAMA!!!

Norman Blitzer on January 14, 2009 at 12:50 pm

Don’t worry about it, when Obama’s star fades, they will find other slogans to use. I do think the fo sho slogan is pathetic. Am I crazy, but I neve saw Obama’s appeal, he struck me as a used car salesman, too slick and oily, and not very genuine.

mindy1 on January 14, 2009 at 12:51 pm

And to the rest of you who think Coke tastes better than Pepsi: you’re only fooling yourselves!

Norman Blitzer on January 14, 2009 at 12:51 pm

NB:
Of course Pepsi is choosing sides. Do you think they would be doing this had McCain won?

i_am_me on January 14, 2009 at 1:11 pm

I never said that Coke tastes better then Pepsi. I just have my convictions and I will not support a company that so blatantly supports the totally unqualified Obama

Tammy Summers on January 14, 2009 at 1:14 pm

And to the rest of you who think Coke tastes better than Pepsi: you’re only fooling yourselves!
Posted by: Norman Blitzer [TypeKey Profile Page] at January 14, 2009 12:51 PM
Yes Coke is better then Pepsi. Pepsi is way too sweet. Btw I am glad you called him Hussein.

Ripper on January 14, 2009 at 1:28 pm

Hell yes Coke is the best Pepsi is crap. Pepsi came long after coke another want to be! Obama is just like Pepsi sweet as hell but leave a shitty taste in your mouth. And Obama did not win anything there was never a real election. But you will see what the future has in store and when the shit hits the fan I will put the bulls eye on the liberals just like the monkey’s muslin scum! Everytime you kill one you should do what General Black Purshing did and bury them with pig blood and guts on top of them!

ohboyohboy on January 14, 2009 at 2:44 pm

Coke is number one it was the first and the best. Pepsi is nothing but a knock off. Pepsi is just like Obama it sweet as hell but leave a shitty taste in your mouth. And Obama did not win the election is was fixed long before.

ohboyohboy on January 14, 2009 at 2:57 pm

dunkin donuts will be failing like starbucks soon by over saturation. here in Vegas they made a big deal about the first Dunkin Donuts opening here last year. Big lines and everything, now they are everywhere. there is one just a couple blocks from the first and you can even get an oil change and a car wash at one in N Las Vegas.

ender on January 14, 2009 at 8:55 pm

RE : General Pershing
That story about Black Jack burying the vermin
with pig’s blood is not true, although I wish
it was. Instead, we treat them like royalty at
Gitmo. Go figure !

Hawkins on January 14, 2009 at 11:12 pm

I stopped accepting Pepsi as an alternate drink ever since I realized they were in the tank for ‘The One’. I am happy to see you get the word out. BTW, I really like your Blog.

Photoman on January 15, 2009 at 12:18 am

Don’t forget in my local Giant Store(Northern Va) they are selling Jones Sodas with the label Orange “You you glad for a change”soda with Barry O face on it.

craig on January 15, 2009 at 8:32 am


January 14, 2009
It’s Official: Pepsi Admits New Ad Campaign That Looks Like Obama’s is For Obama; Honest Tea, Dunkin’ also in Obama Tank
Printer Friendly
By Debbie Schlussel
On Monday, I showed you the new Pepsi “Hope” campaign that looked a heck of a lot like the Obama campaign. Pepsi claimed any similarity was just a coincidence. And some readers said I was totally off-base.
Well, I wasn’t.
Now, Pepsi admits it–the campaign was meant to look just like the Obama campaign, and the soft drink company is now officially entirely in the tank for B. Hussein O. I guess I shouldn’t be surprised since Pepsi was a historical participant in the Arab boycott on Israel (which is why it was never allowed in our home when I was a kid).
Well, If A Tea Says He’s Honest, It Must Be True . . .
barackforestberry.jpg
Caffeine-Free & Full of Fertilizer
And, damn, one of my fave low-cal teas, Honest Tea (which is also Obama’s fave) is now in the tank for him, too, proclaiming that this proven liar is “Honest.” Puh-leeze:
On Friday, Pepsi crews will hit the streets of D.C with product samples, as well as scarves, hats and buttons that read “Hope” and “Change.” Ads with the new Pepsi logo appear in outdoor ads with such Obama-isms as “Yes, you can.”
New Pepsi ads will air in pre-inaugural coverage on networks such as CNN beginning Jan. 18.
“This is a unique moment,” says Frank Cooper, vice president, portfolio brands. “There are very few times when people of various backgrounds and affiliations come together with a common sense of purpose.” . . .
[QVC] has paid a fee to broadcast live on Inauguration Night from a glitzy ball hosted by The Creative Coalition, a political advocacy group founded by TV star Alec Baldwin, and sponsored by Pepsi.
Barf.
Honest Tea:
The brand struck marketing gold when Obama was seen drinking its Black Forest Berry tea on the campaign trail. A small number of custom bottles, renamed “Barack Forest Berry” and graced with a picture of Obama on the label, are going out to the media. . . .
“We appreciate the relationship, and it’s a meaningful relationship, and we don’t want to cheapen it in any way,” says Jesse Merrill, Honest Tea director of marketing.
Um, I think you just did.
Dunkin’ Donuts–official home of Rachael Ray’s jihadist scarf:
Red-white-and-blue-sprinkled “Stars & Stripes” doughnuts will be sold in the chain’s stores nationwide from Jan. 17 through Jan. 23 for 89 cents. The brand’s blogger, Dunkin’ Dave, also will tout the doughnuts on social-networking site Twitter.
“There’s a hope and energy that will be created with the inauguration and new administration coming in,” says Will Kussell, president and chief brand officer. “You’re going to see us be a little more topical and put more variety in our doughnut line in 2009.”
It used to be that companies and products didn’t officially get involved in politics. It’s bad for business because the company risks alienating those on the other side of an issue or candidate. If you’ll recall, despite Ronald Reagan’s famous love of Jelly Belly jelly beans, the company deliberately never capitalized on it, not wanting to offend anti-Reagan customers.
I guess these companies forgot about the 58 million-plus Americans who voted for John McCain. Or they just don’t want our business. We get the in-your-face message.
Posted by Debbie at January 14, 2009 11:39 AM
Comments
Thanks Debbie for the information for as of today I am a Coke supporter.
Posted by: Tammy Summers [TypeKey Profile Page] at January 14, 2009 12:07 PM
Driving yesterday I saw a bus bay advertisement by Pepsi and it reads FO SHO!! with its new logo. (urban slang meaning for sure). I think I will buy store brand cola for a while, Coke has too much syrup, not enough carbonation.
Posted by: californiascreaming [TypeKey Profile Page] at January 14, 2009 12:24 PM
[I guess these companies forgot about the 58 million-plus Americans who voted for John McCain. Or they just don’t want our business. We get the in-your-face message.]
How you twist the truth is really an art form Debs. They aren’t choosing Obama over McCain because OBAMA HAS ALREADY WON!!! What they’re doing is patriotic. They are celebrating the inauguration of the new president, “YOUR” NEW PRESIDENT DEBBIE, BARACK HUSSEIN OBAMA!!!
Posted by: Norman Blitzer [TypeKey Profile Page] at January 14, 2009 12:50 PM
Don’t worry about it, when Obama’s star fades, they will find other slogans to use. I do think the fo sho slogan is pathetic. Am I crazy, but I neve saw Obama’s appeal, he struck me as a used car salesman, too slick and oily, and not very genuine.
Posted by: mindy1 [TypeKey Profile Page] at January 14, 2009 12:51 PM
And to the rest of you who think Coke tastes better than Pepsi: you’re only fooling yourselves!
Posted by: Norman Blitzer [TypeKey Profile Page] at January 14, 2009 12:51 PM
NB:
Of course Pepsi is choosing sides. Do you think they would be doing this had McCain won?
Posted by: i_am_me [TypeKey Profile Page] at January 14, 2009 01:11 PM
I never said that Coke tastes better then Pepsi. I just have my convictions and I will not support a company that so blatantly supports the totally unqualified Obama
Posted by: Tammy Summers [TypeKey Profile Page] at January 14, 2009 01:14 PM
And to the rest of you who think Coke tastes better than Pepsi: you’re only fooling yourselves!
Posted by: Norman Blitzer [TypeKey Profile Page] at January 14, 2009 12:51 PM
Yes Coke is better then Pepsi. Pepsi is way too sweet. Btw I am glad you called him Hussein.
Posted by: Ripper [TypeKey Profile Page] at January 14, 2009 01:28 PM
Hell yes Coke is the best Pepsi is crap. Pepsi came long after coke another want to be! Obama is just like Pepsi sweet as hell but leave a shitty taste in your mouth. And Obama did not win anything there was never a real election. But you will see what the future has in store and when the shit hits the fan I will put the bulls eye on the liberals just like the monkey’s muslin scum! Everytime you kill one you should do what General Black Purshing did and bury them with pig blood and guts on top of them!
Posted by: ohboyohboy [TypeKey Profile Page] at January 14, 2009 02:44 PM
Coke is number one it was the first and the best. Pepsi is nothing but a knock off. Pepsi is just like Obama it sweet as hell but leave a shitty taste in your mouth. And Obama did not win the election is was fixed long before.
Posted by: ohboyohboy [TypeKey Profile Page] at January 14, 2009 02:57 PM
dunkin donuts will be failing like starbucks soon by over saturation. here in Vegas they made a big deal about the first Dunkin Donuts opening here last year. Big lines and everything, now they are everywhere. there is one just a couple blocks from the first and you can even get an oil change and a car wash at one in N Las Vegas.
Posted by: ender [TypeKey Profile Page] at January 14, 2009 08:55 PM
RE : General Pershing
That story about Black Jack burying the vermin
with pig’s blood is not true, although I wish
it was. Instead, we treat them like royalty at
Gitmo. Go figure !

Correctamundo. It is an Urban Legend that I wish was true.

Ripper on January 15, 2009 at 8:35 am

“Pepsi was a historical participant in the Arab boycott on Israel”
That surprises me, because during my seven years in Egypt I was told by several Egyptians that they don’t drink Pepsi because it’s real secret agenda is to support Israel.
In fact, they even told me (and I’m NOT making this up) that pepsi is an acronym for Pay Every Penny – Save Israel.
And yes folks, they honestly believe that.

stevecanuck on January 15, 2009 at 4:20 pm

Could someone please point out where “Pepsi admits it”? I see where they’re advertising during the ceremony, and where they will be handing out Pepsi ‘stuff’… where do they admit the new logo was aligned with the Obama campaign?

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