February 1, 2009, - 12:03 pm

Super Bowl Sunday & Why I Couldn’t Care Less; Do You Care? UPDATE: Preview Some Supe Ads

By Debbie Schlussel
This year, the Super Bowl is between two small-market teams, Pittsburgh and Arizona. But even if it were between two more exciting, big-market teams, I couldn’t care less about Super Bowl XLIII a/k/a the “Supe” (I call all Super Bowls, “Supe”). And maybe a lot of America feels that way, since I’ve noticed a decline in the hype over this TV event.
Yes, like most people I’ll watch (while cleaning my apartment and doing laundry). But whoever wins the Super Bowl, it won’t make my life better . . . or yours. It won’t change the world or your personal circumstances. It won’t do a thing. It’ll just be another notch in the belt of the billionaires who own the teams and the multi-millionaires who play for them. It’ll be another step in the endless tax-funding and subsidies to sports teams and their owners from American taxpayers.



Pittsburgh Steelers v. Arizona Cardinals:

Super Sunday Not So Super

Regardless of what happens in tonight’s meaningless “Big Game,” we’ll still be shelling out gazillions to build new stadiums–the workplaces of these most wealthy Americans. And sports teams will continue to offer below-market part time jobs with below-market wages and benefits as a “repayment” for taxpayer largesse. Sadly, even in this horrendous economy, the subsidies won’t end. They continue to date.
If I had to root for one team, it would be Arizona, only because of quarterback Kurt Warner, a religious Christian who went from supermarket bagger to Superbowl repeat visitor (with a comeback from Arena Football in between). I like this guy. On the other hand, the team’s other quarterback is slacker baby daddy/absentee father Matt Leinart. He’s kinda like the junior Tom Brady (Patriots Quarterback)–good-looking, but not much to admire in the character category. It would be hilarious if this baby daddy sperm donor was the game MVP and did that “I’m going to Disney World” ad. If he goes to Disney World, he won’t be taking his SINO–Son In Name Only (against whom he fought paying child support).
And speaking of the ads . . . . As we know, the Super Bowl is just an excuse for Americans to have a party. And that’s a good thing, especially in these times. And most Americans watch just to see the commercials. But for the last several years, the ads have been lame–unfunny, not catchy, and not something you ever care to see again. From what I’ve seen, this year is just another lower point on the downward trajectory.
In fact, I can remember few Super Bowl ads I liked. One, for Holiday Inn, featured a man going to his high school reunion. He meets a gorgeous blonde woman who looks kind of familiar. Then, he realizes the hot chick was a guy in high school. The point of the ad was to highlight the “changes” at Holiday Inn. The ad was a failure–people remembered it but not that it was for Holiday Inn–and didn’t run after the game. The other ad I liked was someone on the street selling talking dolls that say things like, “You’re prettier than your sister.” I can’t remember which company the ad was for. So, it’s a failure, too.
And that’s basically the thing about multi-million dollar superbowl ads, which cost millions to make, in addition to the airtime pricetag: we don’t remember them, and if we do, we rarely remember the company and/or product with which they were associated.
Bottom line: The Super Bowl–I couldn’t care less.
Here’s the Superr Bowl ad for CareerBuilder.com. More annoying than funny:

This one for Cash4Gold.com is much better:

So, do you care about tonight’s Big Show? Will you be watching? For whom will you be cheering?

21 Responses

In all fairness to Career Builder, they are probably aware of the dumbing down of America, and figured it would be a good idea to plan their add accordingly; lots of stupid, ‘eye-catching’ action, and silliness. It reminds me of many of the movie trailers of recent years.
One good thing about the super-bowl though; it is a great time to do errands for those stores or restaurants that are open, as there is so little traffic. A pleasure to drive. I didn’t know which teams were playing until I read your post.

c f on February 1, 2009 at 1:12 pm

Bu bu but what about the halftime show?

spiffo on February 1, 2009 at 1:24 pm

I will root for Arizona. Arizona is kinda like the adopted child for California. Plus I have always liked Kurt Warner. He has always been a straight up man. He actually married a “single mother” before he was somebody and adopted her children. Kind of funny, huh, Lienart is running away from his child.
As for the commercials they are both funny. The second one because we know what happened to MC Hammer. First one is funny because I once worked with a screaming rage-aholic lady.

californiascreaming on February 1, 2009 at 1:29 pm

My son and I plan to attend “Taken” at a 4:50 EST show, and will miss some of the first quarter. I’m rooting for the Cardinals as the underdog, and also because the Steelers legacy (Rooney family, etc etc) has been way overdone.
Doesn’t it count that the team sucked for decades, and the Rooneys lined up at the public trough like all the other “bad” owners?

Red Ryder on February 1, 2009 at 1:46 pm

Does NBC screen their Super Bowl commercials? I’m surprised they’d allow that Career Builder commercial. It would make me mute the TV or change the channel.

LibertarianBulbasaur on February 1, 2009 at 2:00 pm

Do I really care what happens after today?
Nah. How many people remember previous Super Bowls? That kinda makes my point – and no – I’m not watching that overpriced excuse for a football championship game!

NormanF on February 1, 2009 at 3:04 pm

Here is something no one has brought up…
Obama came out on friday and said he is rooting for the Steelers. Wanna know why? The Rooneys gave him alot of money when he was running for president.
That alone should make you cheer for the Cardinals. But my other reason for doing that is because my Ravens got beat by the Steelers. Had the ravens won, it’d be a birdoff!!
I’ll be watching out for the commercials too. Debbie is 100% right about the decline of them and how they are not funny. However there should be a gem here or there.

Squirrel3D on February 1, 2009 at 3:45 pm

I’ll watch it as long as it’s a competitive game. I will change the channel any time that Matt Millen shows up. Eww. Already had to do that once. Go Cards!

sosmrt on February 1, 2009 at 4:26 pm

Wife came home from the supermarket this afternoon w/ a pair of 3D glasses…I’ll watch the half-time ads to see if they really have a good effect.
As for the game…couldn’t care less.
p.s. – the glasses state that “Chuck” on NBC Monday will be in 3D also,guess I’ll give that a try too just for the hell of it.

billybob on February 1, 2009 at 4:30 pm

Doesn’t matter who wins – just as long as I win the pool.

LoveAManInAUniform on February 1, 2009 at 5:06 pm

I love to play football, but watching a bunch of strangers playing on television is boring.
I’m used to informal sandlot football, with little or no organization or rules.
It’s loads of fun to run fast and smack into somebody head on!
Unfortunately, at my age, there’s no longer anybody to play football with.
The professional and collegiate leagues just aren’t any fun, because they’re way too arcanely complicated by all sorts of formalized regulation.
Anyway, I won’t watch the Super Bowl.
I’m watching “THE LAST TEMPLAR”, which I recorded a few days ago, and when that’s over, I’ll watch the Puppy Bowl on the Animal Planet Channel.
The half time show on the Puppy Bowl is a bunch of kittens.
While the Puppy Bowl is on TV, I’ll practice singing some songs and strumming my guitar.
Go critters!
Thank you.
John Robert Mallernee
Official Bard of Clan Henderson
Armed Forces Retirement Home
Washington, D.C. 20011-8400

writesong on February 1, 2009 at 5:32 pm

Debbie, I don’t really care who wins either and I won’t watch much of the game. I am reminded however that I was not invited to the Superbowl party I went to last year. It’s just as well as the host got drunk and made lewd comments to female guests, including mine, and after that I really never spoke to the guy. Also, I will no longer be making comments on your site on Shabbes, as it is a violation and also I don’t want to tempt you (?) to log on during Shabbes to check what I have said. Other than that, I’d rather see Pittsburgh win as Arizona is a boring state with no football tradition.

Anonymous1 on February 1, 2009 at 5:45 pm

Six of one, half a dozen of the other. On the one hand, Steelers owner Rooney gave money to and supports Hobama. On the other hand, Warner, good man that he is, is involved with Habitat for Humanity AKA Jimmy Carter’s fraud.

lexi on February 1, 2009 at 10:58 pm

Well I didn’t know that about Kurt Warner, but you do know that I was the first in this blog to mention about Rooney giving money to Obama, right?

Squirrel3D on February 1, 2009 at 11:25 pm

Football has lost it’s luster for me since I read “Pros and Cons in the NFL”. The book nailed the NFL on it’s hands off policy in dealing with violent convicted criminals in it’s ranks. 2/3 of the players have been convicted of a violent crime. Gang bangers are another evil that’s been largely ignored. Good book. After reading it how do you stomach these felonious primadonnas as well as the princely ones like Tom Brady. Maybe the public is too dumb to care.
On this day I had to work and the prisoners got a special treat. Yes friends they are rapists and murderers but the libs have seen fit to work a schedule favorable for viewing their fellow felons on t.v. Aaaand they got pizza and pepsi! Isn’t that great? Yeah they have done stuff like kidnapped young teen agers, drove around stabbing and burning cigaretes into their skin before raping killing and burning the body but they’re still human beings with feelings, right? Yeah it just me sick too.

samurai on February 1, 2009 at 11:35 pm

Where do you work at?
Many years ago, I worked at the Utah State Prison.
We had some of those types of convicted felons you describe.
Thank you.
John Robert Mallernee
Official Bard of Clan Henderson
Armed Forces Retirement Home
Washington, D.C. 20011-8400

writesong on February 2, 2009 at 12:09 am

I can’t make that stuff public due to the nature of my job and the nature of scum bags these days. Obviously face to face they haven’t taken me out of the gene pool yet but it’s the cowards that shoot you in the back that seem to lurk every where these days. I work in a HORRIBLY run max joint. If people knew how easy the convicts had it they’d burn the places to the ground.

samurai on February 2, 2009 at 2:29 am

The Dylan commercial was the best…the Cash4Gold commercial the biggest rip-off company out there—it should be illegal to allow those guys a commercial!
The only thing women should do in Super Bowls are wardrobe malfunctions and cheerleading…so since YOU don’t care it really don’t matter:)

EminemsRevenge on February 2, 2009 at 8:57 am

One of the signs of maturity is when you do realize that no matter what happens to your favorite teams, it does not impact your day to day life one iota.

Ripper on February 2, 2009 at 12:36 pm

I’d rather work on organizing digital photos and updating my Zune. It would have been nice to witness the standing O for General Petraeus but that is just about it. Never heard of John Legend until this morning on Fox News and Springsteen is a marxist tool, Pink Cadillac, notwithstanding.

iowavette on February 2, 2009 at 5:26 pm

At least they show someone punching a koala, a funny anti-PETA moment. BTW, has PETA filed a protest against the ad?

Greg on February 2, 2009 at 9:18 pm

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