March 17, 2009, - 3:19 pm

Pets, The New People, Alert: In Response to Bad Economy, Meat Industry Seeks to “Humanize” Dogfood; “Deli Food” for Spot

By Debbie Schlussel
As I’ve repeatedly noted on this site, the animal rights folks and PETA a/k/a “PUTAh” (People for the Unethical Treatment of Animals and humans) have won. We may mock their stupid media-grabbing tactics, but they’ve gotten American society to elevate animals to a humanized status. In many cases, people treat dogs better than humans, with aromatherapy and yoga for dogs and doggie massage. Etc., etc., ad absurdum.
Now, though, at least Freshpet–a dogfood producer–and Tyson cop to it and admit they’re trying to get humans to see their pets as human-like, to make a buck:

With the economy going to the dogs, meatpacking giant Tyson Foods Inc. is forming an alliance to make a product its executives think is recession-proof: deli-like food for pets.


Tyson, Springdale, Ark., is expected to announce Tuesday that it bought a minority stake for millions of dollars in closely held Freshpet Co., a Secaucus, N.J., company that is rolling out refrigerated dog food to thousands of stores such as Kroger, Supervalu and PetSmart.
The Freshpet brand is unusual because the company’s executives, a collection of former Meow Mix managers, are trying to make dog food look, smell and taste as much like human food as possible. The line, the first national brand of refrigerated pet food, is aimed at consumers who give their pets everything from clothes and car seats to cemetery graves.
“Everyone talks about the humanization of pets,” said Scott Morris, Freshpet marketing vice president. “But pet food looks the same as it did 30 years ago.”
Tyson, which is being battered by gyrating feed costs and slowing consumer demand for pricey steaks and chops, is betting that some consumers won’t cut corners when it comes to their pets. It is a phenomenon that is coming under increasing scrutiny during the recession.
Paul Bulcke, chief executive of Swiss foods giant Nestle SA, which owns several pet-food brands, said earlier this month that consumers who have “humanized” their pets refuse to trade down despite the economic climate.

What’s sad is that, while they wouldn’t “trade down” for their pets, they–the ones who aren’t gay–would “trade down” for their kids. Priorities. . . .
Tyson, which also is opening its research kitchens to Freshpet, is stopping short of using the Tyson brand on dog food, however.
Gee, I wonder why. They can “humanize their dog food,” but they won’t dare ruin their brand over it. Frauds.
EXIT Questions: If human deli meats are now dog cuisine, isn’t it tasteless to continue to call those certain deli delights by their insensitive names–hot dog, Coney dog, and hush puppy. I mean, that’s really bigoted and specie-ist.
If they can “humanize” dog food, what’s to stop them from “dog-izing” human chow?
Not much.

4 Responses

You think that’s bad? Ha!
You should see what the Sierra Club is doing with wild animals. I got some of their recruiting literature last week. Polar Bears (one of the few animals in N. America that will kill and eat a human being) are portrayed like cuddly teddy bears. Wolves are portrayed like puppy dogs. You get the picture.
And to what end? Well… for starters, the Sierra Club sued the Holland BPL in order to shut down the town’s power plant. The Sierra Club is slashing through Congress and the administration in order to instill a “cap and trade” limit on CO2 emissions which will literally tax the air we breath.
Forget PETA! These clods in the Sierra Club want us to pay $650 Billion a year to save polar bears. (That’s just the estimated tax revenue; not the real economic cost as it filters through everything we buy.)
If the Sierra Club is successful, the economic effect on America will rival the collectivization of farming under Stalin. Sorry to change the subject. :+)

There is NO Santa Claus on March 17, 2009 at 4:18 pm

PETA is a byproduct of HOMOSEXUALS who don’t have kids and see their dogs (the ones the can lick their genitalia and anus) as their children. I will always remind PETA people dogs are eaten in other parts of the world. If they can use shock, we can shock them back. Let them try and rationalize to a starving person that dogs are equal to people.

californiascreaming on March 17, 2009 at 8:54 pm

As the owner of two cats, I can say truthfully they are loving and sociable. It isn’t easy to take care of them but the rewards can’t be measured in dollars and cents. That said, animals are not human beings and anthropomorphizing them is taking things way too far. In particular, pets deserve to be appreciated in their own terms, not treated like little humans – which they will never be.

NormanF on March 17, 2009 at 10:09 pm

I agree with your comments above.

There is NO Santa Claus on March 17, 2009 at 10:20 pm

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