May 12, 2009, - 11:03 am
Selling Forever This Way is a Loser: Post Office Stupidity Continues
By Debbie Schlussel
So, yesterday, the price of a First-Class stamp went up two cents to 44 cents. Makes me feel old that I remember when stamps were ten cents.
But, despite the price increase, the United States Postal Service continues to decline and lose money. And it’s not just the internet, faxes, and scans over e-mails that are putting it out of business.
It’s horrible mismanagement by USPS brass, at the expense of the mailman. And it’s not just the absurd six-figure bonuses and perks the top Postal execs, including Postmaster General John E. Potter, awarded themselves.
In my view, one of the Post Office’s biggest missed opportunities and biggest loss centers is the Forever Stamp. It’s the only stamp I buy anymore, and the USPS is selling tons of them.

But every time they sell one, it’s a loser. I have the Forever stamps I bought for 42 cents, the same price as any First-Class stamp at the time I bought them, and now they are worth 44 cents. I’m gaining value, and the Post Office is losing value . . . without charging a premium for that assured gain in value. People are stocking up on and hoarding the Forever stamp, diluting the full value to the Post Office of a stamp price increase like yesterday’s.
And yet, the Post Office doesn’t charge a premium for the extra value of the Forever stamp–the fact that, unlike currently-priced First-Class stamps, it will never lose value and will always be good for full First-Class. It’s like a company issuing a never expiring coupon to buy a good at a pre-inflationary price from several years ago. Companies don’t even issue non-expiring coupons for a few cents off anymore. On the contrary, they’ve moved up expiration dates, because the longer a coupon is good, the longer they lose money.
So, if they were smart at the USPS–and that’s not seemed to be the case–they’d charge one cent over the current price for a Forever stamp. I’d pay it, because I’d know that those stamps would last me past all future price increase, so it would be worth the investment. And if I wouldn’t pay it, the Post Office still wouldn’t lose money on me because I’d pay the current price on current First-Class stamps, which is the same price as the Forever Stamps, right now.
But don’t expect the Postal Service to get wise. That’s part of why the quasi-governmental, regulated service is losing and dying faster than it should. They’re giving away value–like the future value of a Forever Stamp–without harvesting that value in any way.
And it’s running a business that way–not like a business–that will be the death of the Postal Service.
They’re already considering canceling Saturday delivery to save money. But just think if they charged 1 cent extra per Forever Stamp. I’d bet they could cover the cost of Saturday delivery or at least a good chunk of it.
It’s simply brainless to sell a forever-lasting First-Class stamp at the same price as the current price for First-Class postage. And that’s why we all keep buying them in droves.
And part of why the Post Office’s death is being sped up.
Selling Forever at non-forever prices is a loser.


[So, if they were smart at the USPS–and that’s not seemed to be the case–they’d charge one cent over the current price for a Forever stamp.]
Shhh.. Debbie, don’t ruin a good thing!;)
[It’s simply brainless to sell a forever-lasting First-Class stamp at the same price as the current price for First-Class postage. And that’s why we all keep buying them in droves.]
It’s not brainless. They get the cash now and most people will have to buy stamps now or eventually later.
Norman Blitzer on May 12, 2009 at 11:40 am