March 31, 2013, - 4:32 pm

Happy 60th, Peeps! Unkosher Easter Candy Invented (Sort of) by Russian Jewish Immigrant

By Debbie Schlussel

For the record, because I keep kosher, I’ve never eaten a “Peep” (“Peeps” aren’t kosher because they have non-kosher gelatin in them), but if you are Christian and celebrate Easter, you’ve probably had the marshmallow confections that come in many colors, are in the form of chicks and bunnies, and are traditionally eaten on or around Easter. But this is the 60th anniversary of “Peeps,” and since I love Americana, I thought you might be interested in a little info on Peeps, which were either invented by a Russian Jewish immigrant or the Michigan-born son of English immigrants. (Remember, this was “yesterday’s” kind of immigrants, who wanted to become Americans, worked hard, and invented great things, not today’s immigrants who are constituents of Jihad and La Raza.)


Most candy trivia authorities believe Peeps were invented by Roscoe E. Rodda, the Michigan-born son of a copper mining immigrant from England. His Rodda Candy Company sold marshmallow chicks, but they looked different, and the company apparently did not call them, “Peeps.” But in 1953, Sam Born, a Russian Jewish immigrant, acquired Rodda Candy Company through his Just Born, Inc. company. That year, Born re-designed the confections and began marketing them as Peeps and as Easter basket stuffers. And, so, that’s why 1953 is considered the year Peeps were invented, and this year is considered the candy’s 60th anniversary. Born often gets credit as the inventor of Peeps, and he sorta is, but also sorta isn’t.

Check out this video on Peeps’ 60th anniversary and try to drown out the annoying stuff from the NBC reporter (like how to eat them and her “na-na-na-na” stuff–this is “reporting?”):

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8 Responses

They really ought to solve the unkosher problem. You don’t know what you’re missing.

samurai on March 31, 2013 at 7:41 pm

The latest I’ve seen are peep fights in the microwave. We really do need some with a hechsher!

PaulaMalka on March 31, 2013 at 11:08 pm

Cool story. And their factory is still in Bethlehem, PA, (or was the last time I checked, I think) which was really hit hard by the Asian steel and auto industry.

DS_ROCKS! on March 31, 2013 at 11:14 pm

I really do not like very sweet things. I prefer sour pickles and jalapenio peppers. Occasionally I chew on a marshmellow as a snack.

Gamal R. SCHAROUBIM on April 1, 2013 at 10:27 am

The thought of eating a Peep this early in the morning is making me feel like barfing. I’ve never eaten one, but I can just imagine.

Pray Hard on April 1, 2013 at 10:38 am

There are kosher marshmallows and gelatin so kosher Peeps could be done. I love the Peeps Show Diorama contests. Some of them are really clever.

Italkit on April 1, 2013 at 6:42 pm

It’s very simple. If Born didn’t invent the Peeps, then the Wright Brothers didn’t invent the air plane. Born used existing technology to create Peeps just like the Wright Brothers used bicycle parts and an engine someone else designed. Even the idea of wings came from someone else (G_d has to get some credit). They just figured out how He did it.

It all depends on how you look at things.

Zypldot on April 2, 2013 at 10:59 am

I, too, gaze longingly at peeps, but in life, there must be sacrifices.
Yes, there is kosher gelatin, but the real stuff costs five times as much, and the one made of fish is just not the same. So Orthodox Jews will just have be happy with their kreplach, teiglach, and helzlach.

Eliezer Eisenberg on March 27, 2016 at 2:23 pm

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