March 24, 2010, - 3:00 pm

Semantics of Vannity: New Hannity Soldiers Scam – “Buy My Book, (Non-Existent) Profits Go to Troops Charity”

By Debbie Schlussel

I recently told you about the scam called “Freedom Concerts” and the Freedom Alliance, the charity that spends most of its money on wasteful expenses and consultants and very little on severely wounded American soldiers and scholarships for the children of fallen soldiers.  I showed you that, while Hannity lied to his radio audience, stating that a $30,000 donation from Boca Java would pay for a whole year in college for one of these kids, in fact Freedom Alliance has yet to pay for the whole year in college for a single such child of an American soldier who died in battle.  In fact, I’ve since discovered that the scam is even larger than I originally reported, that in fact–despite his denials–Freedom Concert money, in fact, went to fly Hannity around the country in private jets and put him and his family and friends in swanky hotel suites.  I’ll be writing more about this in the coming days.

hannitybook

Wyclef Sean – New Hannity Scam:

“Buy My Book; [Non-Existent] ‘Profits’ Will go to Troops”

For now, though, let’s take a look at Hannity’s latest fraud on his blind followers and listeners.  Next week, “Conservative Victory,” Sean Hannity’s new book will be released.  Hannity said that he will donate all of the proceeds of the book to the Freedom Alliance. But that’s a semantics game and a cute trick.  In fact, few books–the biggest best sellers among them–ever have “proceeds” or “profits,” and that’s likely to be the case here.

What Freedom Alliance does with the money  and how the organization wastes it on expenses is one thing, but the larger question is:  how much money will they actually see from Hannity’s book, which he is marketing as something that will help the injured troops and the kids of fallen troops?  Very little, it appears.

The key word is “proceeds.”  Anyone who knows anything about the publishing industry knows that there are almost always zero proceeds for a book.  The real money is paid up front in the form of an “advance.”  And until the book sells enough copies to pay back that advance plus all printing/publishing and marketing costs, there are almost never any “proceeds” or “profits.”  That’s likely to be the case with Hannity’s book, even if it’s a mega-best seller.  That’s because Hannity, industry sources say, got an advance on his book of about $1 million.  Think Hannity wrote a check and gave that million to Freedom Alliance?  Think again.

And because his book is a paperback and, therefore, has a lower cover price, only about $1 per book will go to cover the advance.  The rest has to go for those other costs:  paper, printing, marketing, etc.  The publisher will have to sell at least a million books to break even.

But that’s not all.  Hannity announced a 17-city promotional tour to promote the book.  That means more private planes, luxe SUVs, and hotel suites for Hannity and his entourage, including his FOX News and nationally syndicated radio show producers.  And that eats into any proceeds after the million books, assuming he sells that many.  Plus, he’s bringing Sarah Palin on his book tour, too.  More costs.

Given all this, it’s unlikely Freedom Alliance will ever see any “proceeds” or “profits” from this book.  And even if the group did, well .  . . you know its dismal record of giving very little to severely wounded troops and the children of the fallen.

The next time Sean Hannity announces he’s giving the “profits” or “proceeds” of anything to charity, do the math and use your critical thinking skills.  And you’ll see the end result:  bupkus. And he knows that, which is why he’s misleading people with yet another semantics game.

But it’s a great marketing technique that’ll help him sell more books.  His blind faith minions will be echoing the mindless drivel:   “Sean’s supporting the troops.”

“Great American”?  Not even close.  But definitely a great capitalist.

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55 Responses

Hannity may not be a conservative genius.. but he’s good at self-promotion. In the end, it will always be all about him.

NormanF on March 24, 2010 at 3:17 pm

If you ask me, LORD HANNITY IS A CLOSET MEMBER OF THE NWO!

Bob Porrazzo on March 24, 2010 at 4:02 pm

Wow. As someone who has grown to love Hannity this is very disappointing. I did not mind his radio show, but what was strikingly apparent was that he was not a heavy-hitter. Not one of the best shows out there are far as conservative educating such as “Quinn & Rose” and “Rush Limbaugh” and “Mike Church” and “Rusty Humphries”. I did think he was very genuine and real. Guess not. (And I really don’t dig his Fox show…I preferred “Hannity & Colmes” (or as someone put it on Big Hollywood “Calamity & Clown”).

I don’t think Boca Java is even a sponsor anymore. I used to hear their plugs all the time and now that I think of it, I don’t anymore.

An article on Big Hollywood says DS has said has been debunked. It is disappointing to see so many unable to look at the facts and instead go after DS. Do they even look at the tax return? Even some article said that what DS had said has proven to be true by THEM checking it out but they still insist she is wrong. Look at the TAX RETURN, please!

I remember Hannity building up something on his show recently and he made it seem as if he was going to run for office or something…and now I see it was just self-promotion for his stupid book! What a fraud! I don’t need his damn book to be a good conservative.

(And on the topic of talk show host…how disappointing is it that Michael Medved STILL refuses to see BozObama’s socialist ways. I know many don’t like Glenn Beck…and I don’t 100% but what he presents is right on target most of the time …even if he is a rodeo clown! Medved used to be one of my heavy-hitters, but he is way too smart to be so blind. He and O’Reilly must eat lunch together or something).

S: Big Hollywood has behaved shamefully in all of this, which should tell you that you can’t believe a thing you read on that site (which doesn’t promote any conservative filmmakers, either, BTW). That article was written by someone who is upset that I’ve written about him and I’ve shown what a fraud he is, too. Fails to mention in his article that he has a big axe to grind, since I showed he lied in his videos. I also notice the number of anti-Semitic comments on that BH article, attacking me for being a Jew. DS

Skunky on March 24, 2010 at 5:02 pm

    DS, interesting you mention anti-semitism emanating from BIg Hollywood. Brietbart’s Jewish, right? That’s crazy. Hate to think he’d support “Palestine”. Also, his sleazy shameful work regarding unethical scumbag James O’keefe and Hannah whats her name, the one who sounds like Sarah Palin Jr.? Both may soon be convicted felons.
    ACORN is shameless, yes. But using Nixonian unethical trying to wiretap a congressperson is inexcusable. Hopefully that garbage can Keefe will soon find out what its like on the inside. And Breitbart should not so easily escape charges either.

    Again, good work on Hannity’s dealings and looking forward to additional work on the subject

    J: I agree. But with the ethics and outlook of the “conservatives” defending Vannity, Freedom Alliance, and O’Keefe, they are allowed to lie, defraud, cheat, steal, and commit break-ins because, hey, they’re “conservative.” Only liberals are the bad guys in their warped world. I suppose Jack Abramoff should now be anointed to sainthood. DS

    Jimmy on March 25, 2010 at 12:41 pm

He needs to wear a veil.

He should be ashamed of himself.

goldenmike4393 on March 24, 2010 at 5:16 pm

It’s amazing. I went to that website that skunky linked us to. It seems that absolutely no one picked up on the fact that you don’t like Hannity because he is a plagerist. You’ve said so over and over again. That is not why ds went after him on the charity thing. That stands on it’s own. However all the responders act as if ds is jealous of him and worse. I don’t claim to read ds every day, but when I do, I read every word in an article, including clicking on the place it says “read more here” or something like that. If you don’t you don’t always get a clear picture. Taking information from someone else’s blog needs to be quoted as coming from there. I have heard Rush mention Debbie’s name many times. This tells me he respects the rules. Rush has so many contacts, he could probably get away with saying that one of his contacts gave him something. Rush is mostly a mensch.

sam on March 24, 2010 at 5:44 pm

Damn vannity really pulled one over on me. I despise vannity but when I heard him say all the proceeds of his book would go to charity I thought thats pretty respectable, glen beck never does that. Like all the hannity drones I was fooled and didn’t do my homework. I should of realized he got an advance and now to find out sarah palin is touring with him thats gonna cost a ton of money that hag does nothing for free. I like the pressure debbie is putting on vannity. Not just one article that dies off and goes away now we have another scandal. Hannity is such an embarrasement to conservatives and the conservative media should be ashamed of themselves to not even question the multi millionare hannity.

tyler on March 24, 2010 at 5:47 pm

Maybe his buddy Colmes should have written this book, it would probably be a better read. I had the misfortune of reading his book back in 2002 and found out he couldn’t write.

Both Vannity and Beck should stick to what they are good at, which is … um, I’m still thinking, … um, …. Oh Yeah! They should stick to duping their followers with their dopey shows. Vannity has his sheeple who only know what the current talking points are from so-called conservative politicians, and Glenndella has his crying girly men audience who sit watching his show with tissues. Fortunately for us, this total audience is a small percentage of the conservatives in America.

Jarhead on March 24, 2010 at 5:59 pm

    If you ever agree with anyone 100%, you should have yourself committed. Or see who cloned you! Having said that, I ask you to show where Beck is making anything up regarding the current crop of radicals who have taken over the government. Is he wrong about Obama, Holdren, Sustein, Van “The Man” Jones, Browner, Bloom, Wallis, Podesta, Creamer et al? If so, enlighten us with your wisdom.

    JeffT on March 24, 2010 at 6:30 pm

      JeffT – if you want some wisdom, here you go. Glenndella is an entertainer, nothing more. He is no intellectual giant. You are right that the people you listed are very dangerous to America, but everyone knows that.

      How about sharing your wisdom with us? How do you explain Glenndella’s man crush on the muslim loving Darrell Issa? Or how about explaining why he works for the America Al-Jezeera Network?

      Jarhead on March 24, 2010 at 7:45 pm

      Well, JeffT?…you start off saying:
      “If you ever agree with anyone 100%, you should have yourself committed. Or see who cloned you!”
      And in the next sentence you say:
      “Having said that, I ask you to show where Beck is making anything up regarding the current crop of radicals who have taken over the government. Is he wrong about Obama, Holdren, Sustein, Van “The Man” Jones, Browner, Bloom, Wallis, Podesta, Creamer et al? If so, enlighten us with your wisdom.”
      “ANYTHING” being the key word there!
      It’s a very poor attempt to distract from this article’s point. A favorite tactic of VANITY himself when caught making something up or lying!

      jaja on March 24, 2010 at 11:06 pm

If you keep plugging away, sooner or later more and more people will pay attention, simply because no one else is saying these things. The ‘conservative’ movement as it now stands is incapable of effectively opposing Obama; today a few kooks resorted to threats against some of the Dems who voted for health care, and Boehner essentially condemned them and said we have to act constructively.

Yes, they should be condemned, but he should have said that we shouldn’t get sidetracked by an isolated handful of people, and, instead fight against all the socialistic incursions of the Democrats, have mass meetings and arouse everyone to vote, I mean really arouse, get out the vote rallies in all the swing districts, etc., not a few pious pronouncements that don’t even attack the Democrats.

And from the title, Hannity’s book is already out of date. Should be Conservative Retrenchment, or Conservative Regrouping.

Little Al on March 24, 2010 at 6:00 pm

That’s an eye opener! I would have never known that about the “proceeds”. How am I going to break this to my Fox Friends, friends??? They will never be the same when they hear Hannity is a fraud, well, actually there is always denial…

Brian F on March 24, 2010 at 6:28 pm

Hannity is now being exposed as a globalist neocon working for Bin Talaal and Murdoch two Council on Foreign Relations Members, along with their boy Mr. Cheney!

Bob Porrazzo on March 24, 2010 at 6:28 pm

    This could not possibly have been more hleupfl!

    Paulina on July 23, 2011 at 2:57 pm

I always wonder why they glorify the wounded, when the guys who came out of war in good health always seem to be forgotten. Why doesn’t Sean just pony up some cash for a big party for white veterans?

AMERICA BETRAYED on March 24, 2010 at 7:01 pm

Do all non-Christians in America enjoy protected religion status?

AMERICA BETRAYED on March 24, 2010 at 7:03 pm

I think you mentioned last week, there was to be more on the fraud Hannity committed with his concerts? Seems now your on his book and I’m still some are still waiting for more info on the concert fraud. This is getting sad, and I don’t even watch Hannity.

MQ: More is coming on the concert fraud. DS

MQ on March 24, 2010 at 7:11 pm

‘Did it ever occur to any of you people that the reason Hannity is such a douchebag is because what is known as “conservatism” now days is just a bunch of fawning ass kissery of the rich, the corporations, the military industrial complex and the Republican party? Modern American conservatism attempts to replace one failed system, “Liberalism”, which is a watered down, screwed up version of Marxist socialism with a bastardized mixture of corporate fascism, militarism and socialism. If any of these bastards were saying anything that really challenged our corrupt system, do you really think they would be allowed to continue to speak on the radio? Could the fact that Rush Limbaugh, Hannity and Glenn Beck have so many worshipful supporters be an hint that the gene pool needs a little chlorine?

MichiganWolf on March 24, 2010 at 7:20 pm

Why do you conservatives attack your own? This is the fourth time I’ve seen Debbie attack another conservative over the past couple of weeks. There was that Emily chick, Hannity & Hasselback.

KI: Emily Zanotti is a very sick woman who began stalking me four years ago and won’t stop. That lunatic praised anti-Semitic, Holocaust-denying Muslim death, rape, and torture threats against me and my family. She recently sent an insane, 100-something page screed to the Michigan Attorney Grievance Commission, trying to silence me and take away my law license. People on the right–Ed Morrissey, Michelle Malkin, Melissa Clouthier, and John Hawkins–participated in this attempt at silencing my free speech. (The attempt was laughed at and quickly dismissed.) I’m supposed to praise this? This isn’t a partisan site. I attack anyone who does wrong or acts stupidly, regardless of ideology. Did you complain to all the right-wing websites that are attacking me personally in a strictly ad hominem way merely because I dared to expose a “conservative,” Hannity for his fraud? I don’t have a “my side, right or wrong” mentality. That would make me no different than the Obamabots. DS

Kayle Igelstrom on March 24, 2010 at 7:24 pm

Hey, ol’ Squinty McVannity isn’t lying! Proceeds *will* go to disabled vets and families. Sure, it will only be 3 1/2¢ on the dollar of profits after padded, extravagant expenses and payola to cronies and buddies, but you can’t say he’s a lying, leacherous, scumbag getting rich and powerful off of misleading gullible sheeple-cons… he’s only a leacherous, scumbag getting rich and powerful off of misleading gullible sheeple-cons.

DS_ROCKS! on March 24, 2010 at 7:26 pm

The only people on the conservative side that I listen to are My favorite is Michael Savage. He isn’t perfect but I think overall he is the most independent. Also on some issues Medved is OK although I don’t like him always trying to be SO MODERATE. Laurea Ingraham also is good on some issues.

Other then that I am not really that impressed. Savage feels that Rush takes a lot of what he discusses on his show. He mentioned trickle up poverty and then Limbaugh mentioned it. He discussed today how La Raza and people who are incarcerated won’t have to buy this medical insurance. Let us say if Rush discusses it tomorrow. Savage did mention the issue of them trying to legalize illegal aliens and undoing term limits and Limbaugh repeating which was on your favorite site that of course NEVER EVER PLAGIARIZES EVEN WITHOUT INTENDED TOO which of course is World Net Daily repeated what LImbaugh said even though Savage said the same thing a few days ago. I could be coincidence but it has happened quite a number of times.

adam on March 24, 2010 at 8:33 pm

    I agree with Adam, the only tru conservative, truly independent is Savage. He’s the only one that I listen to. Vannity is a copy cat. Rrecently savage interviewed Michelle Bachmann, after he heard her give a patriotic speech. JUst the other day, who did Vannity have on?…You guessed it, Michelle Bachmann. She is not a common household name. Vannity usually has the same people every week, week in and week out: Coulter, Gingrich, Morris, Palin and it’s the same old rhetoric. Yes, Vannity is a fraud…..

    Steven Espy on March 25, 2010 at 1:30 pm

I’m just a watchin’ and a readin’ and so far Debbie’s critics have attacked…Debbie and have not proven her wrong…just inconvenient.

Evidence is what we need. So far, Debbie is the only one providing it.

P. Aaron on March 24, 2010 at 8:36 pm

Hannity must be sleeping with Sarah Palin while they tour together otherwise whats the reason for having her along. Just when you think we’re all Palined out and its time for her to crawl under her rock in Alaska he always bring her back out in the limelight, what on earth for i’ll never know.

ARISHEM on March 24, 2010 at 10:04 pm

Where should I start?

-breaks stories days/weeks/months before the MSM or other blogs
-great movie reviews

Hannity? Well he’s the greatest great great american there never was. Remember when Michael Moore bested Hannity?

Malkin? In her book “Culture of Corruption” how many Obama scandals did she write about before others exposed ‘em.

Big Hollywood? Brietbart knows where his bread is buttered and yet still can’t make Hannity look good.

Common thread with all these people – they make a living off of Hannity and number one job is make the boss look good.

Sandy on March 24, 2010 at 10:44 pm

Well, I read this, I really did read through it.

Unfortunately. all credibility flew out the window with the claim that “there are almost never any ‘proceeds’ or ‘profits’” in the book-publishing industry.

Did I read that wrong? I re-read it like three times. And Schlussel reiterated it; Schlussel actually seems to be saying that even bestsellers do not make money for the authors or the publishers; guess they are in it “for the love,” eh? I mean, wow. Here I thought big-selling books were, like, money-makers.

Seriously, did I misinterpret that somehow?

C: Yes, you did misinterpret and didn’t read what I wrote. I repeat, the author makes all the money in the advance. Hannity isn’t giving that to Freedom Alliance. It’s not considered “proceeds” or “profits.” The publishers do see profits, but that’s built into the price of the book. They figure how much they need to make per book and what’s left is the author’s take. That’s counted against the advance. So it will take forever for him to see a “profit,” especially given his expensive book tour. DS

Carlo on March 24, 2010 at 10:47 pm

    See my follow-up/correction to my own comment below.

    Carlo on March 24, 2010 at 11:00 pm

When he mentioned his forthcoming book at the end of his show tonight he did not say, 100 percent of proceeds go to the freedom alliance blah blah blah as usual.

By the look on his face it looks like he got the message. Congratulations for exposing this phony.

In a few months they’ll have hundreds of copies of his new book at dollar store locations…What a boring hack…

Johnny on March 24, 2010 at 10:49 pm

Correction/clarification to my previous comment; Schlussel is saying authors’ “profits” are almost always solely categorized — and accounted for — under that term “advance”? And that there are no “profits” or “proceeds,” as a rule? So that Hannity makes a million — and the publisher is likely to make nothing, and the charity makes nothing because “advance” isn’t consider a “profit” to the author.

If so, that’s a cheesy scenario.

See, though, the thing that hangs me up, is the insistence that publishers don’t usually see profits even from big sellers. That just sounds hinky to me.

C: The publishers do see profits, but that’s built into the price of the book. They figure how much they need to make per book and also calculate out the author’s advance per book. That’s counted against the advance. So it will take forever for him to see a “profit,” especially given his expensive book tour. The publisher isn’t donating the profits here. And Hannity will have no or few profits to donate. He knows that. It may sound “hinky” to you. But that’s the publishing biz. Even “hinkier” is Sean Hannity’s lies and fraud here. DS

Carlo on March 24, 2010 at 10:55 pm

what would be good is if he doesn’t make enough to pay back the advance. Then he owes them the difference. So if he only sells 800,000 copies he is going to be owing a return to the publisher. sweet. So let him rack up the private plane miles and costs. It will just make him take longer to repay the advance. If that doesn’t get paid back then he has trouble getting another book deal.

They do the same thing with movies. Advertising, paying for the actors/directors interview promotion tour and all of that comes out before even looking at breaking a profit. So a hundred million dollar budget may be to make the film but then they spend a few million more to promote the film and a little fancy bookkeeping and whata ya know we haven’t made a profit yet. But everyone is driving new cars and living large.

It is like when they paid Arnold $30 million for Terminator 2, the movie company didn’t pay him, they charged the European distributor $30 million to pay Arnold. Then the distributor doesn’t see a profit till he makes back his $30 million investment. So if the movie bombs then they are screwed but if it hit big, then it was a wise investment. It made over $500 million worldwide so they did make a profit.

Works the same with a book deal, the advance is an estimate of what the author could make if it works. So with a good track record an author gets bigger advances (Stephan King for example) but a bad book just like a bad movie can effect future investment amounts. So he has to sell at least one million books for the advance then he has to sell enough to cover the book tour. Now that’s a lot of books.

ender on March 25, 2010 at 3:01 am

Funny how Hannity is not even denying it. I have written to him and F/A asking about this and just as I expected no response.
There is nothing or no one lower than someone who would defraud our service personel or vets. I would love to see hannity have to hump a pig (nothing sexual) with a full load of ammo and pack through the desert in Iraq or up a mountain in Afghanistan while 7.62′s are kicking up dirt at his boots.
Maybe then he would not defraud our military BUT HE’S TOO SOFT

martin fee on March 25, 2010 at 7:31 am

Hannity would make a good congressman. Or should I say typical congressman. C-o-r-r-u-p-t

BWR on March 25, 2010 at 8:50 am

He is very sleazy. Most people think the “advance” equals profits, so they think he is donating all the money he made from the book in profits to Freedom Alliance. Therefore, they buy the book to help Freedom Alliance.

It is just another example of how Freedom Alliance and Sean Hannity, the con artist, are shamelessly using the military killed in Iraq and Afghanistan, wounded veterans, and their families to make themselves richer.

I wonder if Michelle Malkin, Hot Air, or any other “conservatives” in the clique will ask their friend and benefactor Sean if when he says he is donating all proceeds to Freedom Alliance, does that include his advance? But they care more about their careers than the troops.

JM on March 25, 2010 at 8:59 am

I just discovered your web site through the Hannity articles. Thank you so much for such quality work. Really got to me, and hopefully this will be enough to knock a little sense in their tea party heads, though who am I to be that positive thinking? Again, thank you… you may find a laugh or two at my site or radio show… you would make a wonderful guest. You can hear some imrpov comedy rom Peace and Pipedreams on my site, but the newe show will be more political.

John Scott Ridgway on March 25, 2010 at 9:20 am

Debbie – Serious question, why have you never published a book? On Islam and many of the things you cover here on the blog. Heck, just expanding some of your blog posts over the years into chapters would be higher quality than a lot of things out there.

C on March 25, 2010 at 10:41 am

Ahem. Nothing new here, anybody with half a brain knows that all the paraphernalia-based charity (buy my piece of crap, profits go to this cause) is basically bogus.

The concert thing is very different because the “artists” weren’t cashing in. So normally there should have been a sizable amount of cash left.

rectonoverso on March 25, 2010 at 11:01 am

Sean Hannity reminds me of the character “Squealer” from Orwell’s Animal Farm. To call him out as a fraud is redundant. Are the “Great Americans” really that stupid?

winstonsmith on March 25, 2010 at 12:08 pm

It is sad to see all the sites accepting the Freedom Alliance non-response as a “thorough” refutation of Debbie’s reporting. Freedom Alliance’s response was as believable as Acorn’s was in the wake of the undercover videos. Hannity is past his pull date. One more shocker: Fox is not a conservative news network.

Jay Patrick on March 25, 2010 at 12:19 pm

This is curious. Then how do publishing companies make a profit if there aren’t even enough proceeds to cover the advance?

Gerald on March 25, 2010 at 1:44 pm

DS, I very seldom agree with you. But I always liked your even-handed attempt to maintain intellectual honesty, curiosity, and maintained a moral compass. Which sometimes confuses me about your attacks on Pres. Obama. He appears to be a devout family man. Did you see the shots of him walking hand and hand with his daughter’s during the inauguration? Did you see the look of love in their eyes for their father? As a father and grandfather, those looks are hard earned and not to be taken for granted, cannot be falsified. With that, at least why can’t we begin a discussion about Pres. Obama about this aspect.

Anyway, on spot about Hannity and I praise your courage in going after him and his fraud.

buckjohnson on March 25, 2010 at 2:51 pm

    Oh gosh, what a retarded reason to wanna like ZerObama…’cuz he looks like a good dad and it looks like his daughters love him. Absolutely retarded.

    You know how loved his 6 kids and they loved him back…they even made birthday videos for him…Josef Goebbels, Hitler’s Propaganda pimp. An they all loved Daddy ’til they had to take the poison pill. In your eyes we’re suppose to fall over ourselves with blind devotion for him!

    BozObama is totally unlikable because HE NEVER STOPS LYING, insults out intelligence, was a covert (now open) Marxist, hates this country and is a total and complete fraud. The fact that you cannot see that is so disturbing. When you get down to it, he’s never come off as “warm”…even with “Dirty Bitch” Winfrey how loves him more than you do.

    Instead, you see him a a lovable Bill Cosby type. PATHETIC!

    Skunky on March 25, 2010 at 8:04 pm

does Debbie really have to hold your hand and explain it a 4th time?

Simple explanation:
they pay the “advance” or investment to the author, say $1 million (that’s for an author with a good track record).

They decide to sell the book for $10.00.
In that $10.00 is the cost to print the book, ship the book, the retailers cut, the publishers cut and the authors cut.

The author doesn’t get a cut till the book sales pay back the advance (the publishers investment/gamble). So to keep it simple if $1.00 is the authors from every book sale then he has to sell 1 million books to pay off the advance, then he starts to see a “profit” check if sales go over 1 million copies.

But added to the authors bill with the publisher is the promotion of the book. Travel, book signings, tv appearances and everything else they can bill to the author comes out of his $1.00. So it will take even more book sales to pay off the advance.

So with creative accounting they can ensure that there is never a “profit” but everyone does get paid and make money.

ender on March 25, 2010 at 2:55 pm

    “the publishers investment/gamble”

    Precisely what I thought. It is a gamble by the publisher. Thanks.

    Gerald on March 25, 2010 at 4:00 pm

Yep, but like the casino’s in Vegas the rules are in the publishers favor. If the book doesn’t make enough to cover the advance in a certain amount of time, the author has to return the difference.

ender on March 25, 2010 at 11:15 pm

I wish I could say I’m shocked by what you wrote concerning yet another thief parading around under the guise of patriotism. But I’m not shocked because, after wading in the blog wars with them over the past 4 or 5 years, nothing they do or say shocks me. They lie and believe their own lies. They’re beyond any degree of a modicum of decency.

You can go through any of the right wing blogs and you’ll see Hannity’s pic right up there with the Gipper’s, Limbaugh, et. al. They say a picture is worth a thousand words. Those pics scream out where these people are coming from and what their real values consist of.

raoul on March 26, 2010 at 10:55 am

    I have been battling fox news fanatics for years. You can make truthful points that expose hannity and they call you a liar or to go jump off a bridge. I have never found a dumber group of people in my life. They are exactly like liberals exactly. Main stream “conservative” sites are a joke. I go to hot air to see what kind of garbage they got posted there. The comments section is pathetic and its a big turn off. One of the worst is newsbusters. I tried to sign into michelle malkins site but she won’t let any new people comment same with hot air. I think its because they know people are waking up to them and they don’t want any negative comments. It just makes me sick. I wish our views were more main stream.

    tyler on April 3, 2010 at 1:46 am

everyone needs to post and email links to this story. Post it your city’s craigslist under rants and raves also..We need to get this story out.

Webling on March 26, 2010 at 3:21 pm

Just my guess but reading between the speak I get a definite impression that Hannity did not actually author “Conservative Victory”. Sounds to me like someone packaged the gist of his relentless “conservative” ranting to produce another piece of election propaganda.
BTW – Did anyone else get the RNC “Census” survey put out by Michael Steele ? I find it highly insulting that the RNC could believe that folks are dumb enough to be influenced by crap like that.

C: Actually, you are right. He did not write it. He had a ghostwriter, who wrote it. DS

contralto on April 2, 2010 at 8:27 am

Debbie, again you are genius.

Thank you for your excellent reporting.

You really are on to something with this guy, please keep writing about it, he needs to be exposed often.

He is an unbelievable self-promoting phony.

Theodosa on April 3, 2010 at 6:31 pm

I believe that Sean Hannity is the biggest fraud in the media today.
All his answers sound so scripted .so rehearsed ..he is the ultimate fraud and phony ……and he really works at it.
Horrible man……..great American phony!!!

rick marsano on May 29, 2010 at 4:32 pm

I have long known that Vannity is nothing but a vapid windbag. He shunned the true Conservative in NJ’s Primary last June and stumped for the RINO. So what did I do? I organized a protest outside of his office. But this is not the first time he endorsed the wrong guy. Most recently he even turned away a recent Veteran in his run for public office. When will this agida-faced creep get off the air permanently?

NC on June 5, 2010 at 11:29 pm

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