May 10, 2010, - 4:07 pm

Don’t Believe the Hype: Israel Still Winning Hummus War Where it Counts

By Debbie Schlussel

The Arab and Muslim worlds are gloating that a giant group of Lebanese chefs recently beat Israel’s Guinness World Record for the largest serving of hummus.  Big deal.

sabrahumus.jpg

Where it Counts, Israel is the Never-Beaten Hummus Champ, Even Among Muslims

Yes, these mostly Hezbollah-supporting Lebanese chefs made the world’s biggest serving (for now). But where it really counts–who is selling more–Israeli wipes the floor with all Arab and Muslim nations. And that’s worth a lot more than bragging rights.

On the international market, Israel’s Sabra is the world’s largest seller of hummus.  As I’ve noted, it dominates the market and, even more embarrassing to these Muslims, their own countries prefer Sabra Salads hummus to their own.  Despite the Arab boycott of Israel, Sabra sells more hummus in the Islamic world than any other brand does.

Oh, and don’t forget that the previous record for the world’s largest serving of hummus was set by Israel–by Israeli Arabs of Abu Ghosh who proudly speak Hebrew for the mainstream media cameras of Agence France Presse (watch the video).

The thing is, unlike the Lebanese, the Israelis produce many more products the world values other than IEDs, Hezbollah and Fatah terrorists, and a giant vat of hummus. And that’s what galls them. They hate that Israel really couldn’t care less about hummus, the least of its products. Israel produces so many important innovations in computers, cellphones, medicine, science and other areas, it doesn’t need a giant vat of ground chick peas and tahini to be taken seriously.

One other thing:  some clueless Lebanese businessmen are seeking to patent hummus as Lebanese.  But chummus, as it is called in Hebrew, originated in Israel and was invented by the Jews, not the Arabs as is conventionally assumed.

It’s bad enough they want to steal Israeli land.  Now, they want to steal its food.

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30 Responses

Yeah, but think about how many homicide bombers you could hide in that giant vat of muslim humus.

DS_ROCKS! on May 10, 2010 at 4:10 pm

They hate everything about the Jews and haven’t produced one invention of note since the last century – unless you count flying planes into buildings and the oil to be an invention. What really galls them is they aren’t equal to what Israel has produced in many areas of life and will never be.

So let them produce the big vat of hummus in the Middle East. It still doesn’t show they made it – Israel has just been admitted to the OECD. Not one Arab/Muslim country has yet achieved that feat.

Long live Israel!

NormanF on May 10, 2010 at 4:46 pm

“They hate that Israel really couldn’t care less about hummus, the least of its products. Israel produces so many important innovations in computers, cellphones, medicine, science and other areas, it doesn’t need a giant vat of ground chick peas and tahini to be taken seriously.”

Indeed. Just this week, Israel’s Bar Ilan University is inaugurating their new center for nanotechnology research. And now it’s reported Israel has developed a way to make tanks almost invisible to enemy spotters. (I expect the US Army will be interested.) This news even made it to the Chinese press.

http://news.xinhuanet.com/english2010/indepth/2010-05/10/c_13284523.htm

Raymond in DC on May 10, 2010 at 5:33 pm

    thanks for the link to the new israeli technology, it was fascinating. gonna look to see if the development company, Eltics, has any public stock offerings…

    howardroark on May 11, 2010 at 8:50 am

I have lost over 40 lbs this year. Sabra hummus has been one of the key foods in my weight loss. “Good stuff”!

I purchased some today at Costco. I have noticed that Arab shoppers at Costco buy it often. Israel is definitely winning the hummus war in north Texas. I have not seen any other other brand of hummus at Costco or any grocery stores where I shop in the DFW area.

Bonzer Wolf on May 10, 2010 at 6:12 pm

Debbie is right – even Muslims buy Israeli hummus. And who really cares what a bunch of Hezbollah-friendly Lebanese chefs think?

I don’t.

NormanF on May 10, 2010 at 6:52 pm

Hey Debbie, which hummus do you prefer? I can’t find hummus in Baltimore that tastes as good as it did in Garden City, MI where it is made with roasted tahini.

DS: Hummus in Garden City is made by Hezbollah supporters. You give them cash, they send it back home to terrorists. Think with your brain and not your stomach. DS

D. Show on May 10, 2010 at 9:26 pm

    Garden City hummus is made by terrorist??? Please DS you must back that up with some proof.

    Pete Bone on May 11, 2010 at 12:13 pm

More hummus. Less Hamas.

Not Ovenready on May 10, 2010 at 11:05 pm

Here in Israel, there are so many hummus brands and varieties to choose from in the supermarket. Tzabar (Sabra) is actually my favorite local brand and my favorite flavor just happens to be called “Lebanese hummus”. :)

Bonzer Wolf, how the hell do you include hummus in your diet when the stuff is 20-30 percent oil fat?

Shy Guy on May 11, 2010 at 12:20 am

This is the funniest argument, stimulated by Debbie’s crazed attack on Hummus made in Lebanon, and has actually got me thinkin’: YOU’RE ALL WRONG: I MAKE THE BEST HUMMUS! And I’m a Polak!
Ok, one hint: the more of the food you eat that is raw & living when it goes in – the more your body can REALly LIVE! So, sprout your beans until soft, w/ only 1sm. green leaf. Then, use lots of fresh lemon, RAW Sesame seed paste, high quality cumin from somewhere over there, and voila! Now stop your arguing and DO think with your stomachs – You/They/We ARE ALL WHAT WE EAT.

Herbalgirl on May 11, 2010 at 4:12 am

We make our own hummus at home. No need to buy it and it is cheaper that way.

Ken Blazek on May 11, 2010 at 11:28 am

I hummus good dip with potato chips? I think it may be hummus that is served with pita bread at the mediterranean chicken broiler my friends and I lunch at. I think I prefer guacamole.

Richard on May 11, 2010 at 12:47 pm

I like dipping chip into hummus but you would need a thick chip that could hold up like a kettle cooked one.

Ken Blazek on May 11, 2010 at 2:07 pm

Mmmmmmm, Sabra hummus…. I get it at Hiller’s Market in Plymouth. Yummy!

Michelle on May 11, 2010 at 2:46 pm

    Thank you for your inane Islamist moment.

    worry01 on May 11, 2010 at 5:30 pm

Maybe I’ll try some. I’m going to Costco this week anyway. I need drinking water and almonds, may as well throw kettle chips and hummus on the list.

Richard on May 11, 2010 at 2:49 pm

….for some reason I’m thinking about the movie Zohan where the jews used Hummus for everything.

Carlos Ortiz on May 11, 2010 at 3:09 pm

Who cares? Hummus is known to cause limp wrists in laboratory rats.

Graty Slapchop on May 11, 2010 at 4:17 pm

Hooray for hummus!

Some Guy on May 11, 2010 at 8:10 pm

Oh, also no one knows who invented hummus, so linking to one of your own posts isn’t exactly a source. I made this comment earlier, but it was deleted for some reason.

Some Guy on May 11, 2010 at 8:12 pm

What’s a chick pea? Is that something like a garbanzo bean?

R: Yes, they’re the same thing. DS

Richard on May 11, 2010 at 11:16 pm

    Richard, another word for chick peas is “beblach.”

    Jonathan E. Grant on October 17, 2011 at 8:40 pm

Hummus with a fresh pita or laffa (large thin Iraqi pita) is the way to go, with finely chopped fresh hot peppers.

Hummus can also be spread on a burger’s bun or on cold cut sandwiches.

Shy Guy on May 12, 2010 at 2:01 am

Your post is sickening and disgusting. We Arabs know that Hummus is ours. First you steal our lands and now you try to steal our food and culture. Don’t think you’re fooling anybody. The word “Hummus” literally translates into “Chickpeas” in ARABIC. We’ve been making it for generations and no Zionist Israeli is ever gonna take that away from us.

Maha on May 12, 2010 at 9:49 am

I don’t agree with Maha’s hate. First, I am not arab, I am pheonician – which displays our own hate towards each other. But – reality check, even Israel joined the Western world and agreed to MAKE me Arab around 1982. I went to bed Lebanese-Phoenican, and woke up arab; since then, you too refer to me as Arab (which is a huge insult).

But, that is another argument between Maha & myself – it is far from your understanding.

With that said, what I find strange in your posts, is how all of Lebanon is Hezbollah throughout your posts….IE: likening all the Lebanese student chefs to be Hezbollah. Again, show the proof. Are you stating all 300 chefs are Hezbollah fighters? You do realize that other sects live in Lebanon?

I agree with debates, but most of your articles are similiar to Muslim fanaticals. You make everything that comes out of Lebanon as Hezbollah.

Look, if you are gng to write on Lebanon…do some research, attend some Lebanese functions in Detroit, OR..you are more than welcome to email me, and I can provide you some current and past affairs/historical points – some good & some bad.

But, just don’t go writing for the sake of just writing a PR/everyone is after Israel point. You talk on how Arab Muslims demonstrate hate….well, it appears your just on the other side of the coin.

watchathinkin? on May 23, 2010 at 2:24 pm

Just for the sake of true facts:

1-Hummus was never in history even remotely related to Jews. Actually, the original ways of making hummus use fermentation methods that are even forbidden by the Jewish religion.

2-Please read some true references of people that did academic research on the issue (actually, wikipedia is even enough). Even according to the most prominent Jewish cuisine chefs they admit that “Jewish cuisine does not exist per se, it is only adaptations of cuisines of all over where Jews lived”.

3-Now on a political level, the Israeli state found that it was “empty of culture” (since it is new to the region), so it “appropriated” nearby cultures, and tried to make money out of it (e.g. the claims that tabbouli, hummus, or oriental dancing are Israeli). Well a very simple way to refute that, is to just go to Lebanon, every single person in the whole country knows how to prepare tabbouli, every single person knows how to prepare hummus (with lots of regional variations of it), and every single girl is a talented oriental dancer. In Israel, it is a very small minority since people are still discovering those things.

4-I’ve never seen the Sabra brand in Lebanon.

5-Another inaccuracy committed by the author was concerning the chefs preparing the giant plate: they are mostly christian Lebanese (probably against Hezbollah or indifferent). This again shows the author’s limited knowledge of Lebanese society and politics. Those people were simply appalled by the fact that a country can appropriate their centuries-old culture, claim it just like that and make money out of it.

With all due respect Mrs. Schlussel, please check the (basic) facts before writing on middle eastern issues.

Bernard on July 13, 2011 at 2:16 am

    Dear Bernard.

    The Israeli culture goes back 5,000 years. It was not new to the region We do not have to appropriate any culture from the surrounding area. In fact, you have it ass backwards, as the surrounding cultures took from the Jews Islam is a very angry, twisted, perverted version of some of the teachings of Judaism. In fact, the founder of Islam, Mohammed was an angry, twisted, pervert, who envied Jews.

    Even the so-called Arab achievements in math and science came from other peoples. Arabic numbers were Sanscrit, from India. Higher level algebra and calculus came from ancient Greece, not the Arab world. The Jews were the doctors and astronomers during the height of the Islamic world.

    What did the Arabs produce? They taught us that you can’t teach driver’s ed and have sex at the same time, because the camel gets too tired.

    Jonathan E. Grant on October 17, 2011 at 8:45 pm

Just discovered that Sabra was an Israeli company. I have to admit that I bought their Hummus too, but that’s not because I thought it was better, but simply because they managed to dominate the Hummus section of grocery stores. Sabra sounded to me like the Lebanese Sabra, remember Sabra & Shatila masacre perpetrated by Israel and their stooges who like to call themselves Phoenicians (see “watchathinkin?” comment above).
I guess most Muslims made the same mistake, by making assumptions about the Sabra producers. I don’t have anything against Jews, but I have a major problem with Zionists and their racist creation in the middle east. I love my iPhone, a quick search took me to Wikipedia, I learned about the company and quickly put the Hummus back on the shelf. I will make my own until I find a Palestinian or Syrian (Lebanese) Hummus.

S: It figures that you would blame Sabra and Shatila (which was perpetrated by the Christian Lebanese, NOT the Jews) on Israel. Still, we know what Muslims would do if, like the Palestinian Muslims did to the Christians, their daughters were gang raped, their sons killed, and their property stolen, as the PLO did. They would do far worse than Sabra and Shatila and have, such as the massacre at Damour. Still, the bottom line is that the Jews invented Hummus, and we are beating you 100% in that and everything else, except IED innovation and new ways to mass murder innocent civilians. DS

Sami on August 25, 2011 at 2:44 pm

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