August 10, 2010, - 2:30 pm
Well, maybe it’s not the dumbest commercial ever. But it is the dumbest one that I can remember.
McDonald’s just got into the smoothie business, and its McCafe wild berry and banana strawberry smoothies are a big hit, making Mickey D’s mucho bucks, with profits up 7% in July. But smoothie purveyor Jamba Juice doesn’t like the competition. So, the chain made this ad, below, about a cheeseburger smoothie. It’s just stupid. Dumb. Yes, negative campaigning works . . . in politics. But this ain’t gonna work. No one is gonna stop buying McDonald’s smoothies or go to Jamba Juice, instead, after seeing this. Whoever was the marketing genius that dreamed this up, deserves to be canned.
For the record, I have no dog in this fight. I don’t own stock or have any interest in either of these two smoothie purveyors. Have never been to or seen a Jamba Juice. And McD’s isn’t kosher (except certain Israeli locations). I just think it’s a very dumb, stomach-turning ad that won’t achieve its purpose.
So, what do you think? Is this the dumbest ad you’ve ever seen? If not, what is?
Tags: Ad, Advertisement, cheeseburger smoothie, commercial, dumb commercials, dumbest commercial ever, Jamba Juice, McCafe, McDonald's, Smoothie war, smoothies, video