August 10, 2010, - 2:30 pm

VIDEO: Dumbest Commercial Ever

By Debbie Schlussel

Well, maybe it’s not the dumbest commercial ever.  But it is the dumbest one that I can remember.

McDonald’s just got into the smoothie business, and its McCafe wild berry and banana strawberry smoothies are a big hit, making Mickey D’s mucho bucks, with profits up 7% in July.  But smoothie purveyor Jamba Juice doesn’t like the competition.  So, the chain made this ad, below, about a cheeseburger smoothie.  It’s just stupid.  Dumb. Yes, negative campaigning works .  .  . in politics.  But this ain’t gonna work.  No one is gonna stop buying McDonald’s smoothies or go to Jamba Juice, instead, after seeing this.  Whoever was the marketing genius that dreamed this up, deserves to be canned.

For the record, I have no dog in this fight.  I don’t own stock or have any interest in either of these two smoothie purveyors.  Have never been to or seen a Jamba Juice.  And McD’s isn’t kosher (except certain Israeli locations).  I just think it’s a very dumb, stomach-turning ad that won’t achieve its purpose.

So, what do you think?  Is this the dumbest ad you’ve ever seen?  If not, what is?

mccafe

Related Posts with Thumbnails
Print Friendly



Tags: , , , , , , , , , , ,

15 Responses

They should push their own product instead of disparaging McDonald’s for offering what is at most for them a secondary product. Also, it is good that McDonald’s is offering a drink aside from its usual fare of Milkshakes and Soda Pop during its non-Breakfast hours. People are becoming poorer and poorer, and are turning to less costly alternativfes, such as Jamba Juice as a result. Unfortunately, President Obama is not so gradually turning us into a Proletarian Nation.

worry01 on August 10, 2010 at 2:36 pm

They forgot the, “Would you like fries with that”?

Augusto on August 10, 2010 at 3:41 pm

Jamba Juice, however good, is totally expensive. Bully for Macca’s for competing. The Free Market (while we still have it) will decide who wins.

Me, I like Maccas for adding a smoothie! The cost will keep me buying them.

Skunky on August 10, 2010 at 4:06 pm

I would say this a pathetic attempt by jamba juice. They saw what happened to Starbucks. Overpriced coffee or mochas that lost out to basic economics. McDonald’s saw an opening and offered better drip coffee than Starbucks and average Joe’s like me started going to McDonald’s more often. I don’t need a $5 overpriced mocha. Though I solved my Starbucks problem, I just order an Americano. Starbucks’ coffee tastes over roasted, which is why they keep losing in taste tests.

Jamba Juice is a much better smoothie but who wants to pay twice as much all the time? Sometime cheaper is good enough. By the way McDonald’s is offering a free smoothie or frap on your next visit when you buy a large drink in some locations.

CaliforniaScreaming on August 10, 2010 at 4:08 pm

You know that, as horrible as it sounds, some people are going go to Jamba Juice and ask for it.

Allen on August 10, 2010 at 5:36 pm

It’s revolting. Then again, so are the Big Mac ads McDonalds are currently running highlighting how sloppy they are. Gross. Seeing it all over someone’s forearm and shirt isn’t my idea of appetizing!

B in Toronto on August 11, 2010 at 12:31 am

The commercial itself is not dumb in the sense that it took a concept and presented that concept in an interesting, fast-moving and memorable style. The issue is whether the concept itself, not the commercial, is dumb. Is combining a cheeseburger with a smoothie dumb? Who can say? I would presume that the marketers had test-marketed the product among various segments of the population to see their reaction. Presumably they actually got a favorable response from the market they were targeting. Whether you and I think that the combination is dreadful is not the point. There are a lot of products that I think are dreadful, but much of the public loves, like most of rap-music. However, there is no arguing with success.

Ralpjh Adamo on August 11, 2010 at 2:19 am

“And McD’s isn’t kosher (except certain Israeli locations).”
- And one in Buenos Aires, Argentina, too!

Brad on August 11, 2010 at 5:23 am

I agree with ya Deb, except… have you been acquainted with the prevailing mentality of this country?!? ;-)
I see a vast left wing conspiracy to desensitize us to…
“Soylent… Brown”! ;-)

See what ya get when ya ask my opinion before my second cup of joe?
All the best lovely Lady!
Keep tearing down the walls!!!

Pat McKittrick on August 11, 2010 at 5:38 am

It’s not the commercial here that’s dumb; it’s the product they’re promoting. Totally revolting.

But for a truly dumb commercial and ad campaign, I have to nominate the Microsoft series with Bill Gates and Jerry Seinfeld in a shoe store. Truly worthy of a WTF award. (Seinfeld walked away with a few million from that gig.)

Raymond in DC on August 11, 2010 at 9:03 am

I agree with you, Debbie. That is one bad ad which will come back to haunt Jamba Juice. It’s actually, in a weird way, a “positive” ad for McD’s.

BK on August 11, 2010 at 9:17 am

Debbie–

It’s “clever” in the way that Nissan”s “Built for the human race” was clever. And that one came from Chiat Day–famous for “great” advertising that didn’t sell product, but won awards.

In anticipation of the replies–what few successes that could be claimed by C/D invariably involved already good and high-selling products. Don’t think they ever successfully broke a new product.

And, here I thought that the Internet changed some of this BS. At least the Jamba ad refers people to a website, but to little and too lame too late.

Red Ryder on August 11, 2010 at 10:32 am

Ewwwwww that was gross! It makes me not want to go to Jamba Juice! Even though I know they would never sell something like that, I would still be thinking about it. It really is a stupid ad…like an SNL commercial parody gone way wrong.

Angela04 on August 11, 2010 at 8:56 pm

Don’t laugh…I’ve heard of folks making cheeseburger shakes

Julie on August 12, 2010 at 8:02 pm

Leave a Reply

* denotes required field