September 3, 2010, - 7:12 pm
I’ve stopped asking whether political correctness can get any more ludicrous, because it seems to know no limits in the arena of the absurd. Take the Nike promotional ad for West Virginia University’s new uniform. Remember, this is Nike, one of the most politically correct companies, which constantly supplies free gear to CAIR after “offending” the group.
Apparently, you’re not allowed to depict a mountaintop-removal mine in a graphic showing a school’s new uniform, even if it’s to honor the state’s coal mining heritage and nearly 30 men killed in a coal mine explosion. You see, it upsets environmental activists who oppose strip mining in Appalachia. And since Nike has the contract to supply WVU uniforms, it’s the “offending” party.
On Wednesday, Nike unveiled their Pro Combat uniforms for the 2010 college football season, a set of 10 alternate uniforms that will be worn by select teams at various times this season.
West Virginia University is one of those schools, and the uniforms prepared for the Mountaineers were made to honor the 29 miners killed earlier this year.
But mining activists in the state are upset over an advertisement being used to promote the uniforms and have demanded the ad be pulled. The advertisement [DS: above] includes a strip mine and the activists argue the by using the image, WVU and Nike are endorsing what is a controversial form of mining.
The tragedy earlier this year in which the miners were killed took place in an underground mine, not at a strip mine. Strip mines are considered controversial due to the impact they have on vegetation and water resources in the areas near such operations.
Of course, Nike gave in and will change the ads. It should probably change its slogan, too . . . to “Just PC It.”
Geez Louise. Look at the photo. That’s offensive to environmentalists? Wait ’til I show ‘em photos of the excavation performed to create the Detroit-Windsor Tunnel to Canada. Someone’s gonna have to destroy those photos. It might offend them.
Hmmm . . . if only environmentalists were as concerned about the “strip miners” who took out the World Trade Center, a field in Shanksville, Pennsylvania, and part of the Pentagon, along with 3,000 American victims.
Perspective. Get some.
Tags: Ad, Appalachia, environmental activists, environmentalists, football, miners, mountain-top removal mine, Mountaineers, mountaintop strip-mining, new uniforms, Nike, PC, political correctness, Pro Combat, strip-mining, uniforms, West Virginia University, WVU