November 18, 2010, - 12:59 pm
As longtime readers know, I’ve been a fervent supporter and promoter of Sabra, the Israeli brand of hummus that has dominated the hummus market, even in the Israel-hating Muslim world (where it is the #1 hummus brand and gets in despite anti-Israel embargoes because of packaging and labeling maneuvers and contortions). But I can no longer support this brand and I urge you to pass over Sabra and any other products made by Strauss, its Israeli parent company. That’s because this hypocritical Israeli company has now given in to those supporting the Muslim boycott on Israel.
Uber-Kapos: Israeli Hummus & Candy Company Boycotts . . . Israeli Military
Apparently, Strauss no longer supports the Israeli Defense Forces (IDF) because of pressure from Americans who boycott Israel and support divestment. Yup, the same IDF, whose members risk their lives to protect Strauss’ very existence. It’s so incredibly moronic, it’s beyond belief:
An Israeli company that co-owns Sabra, the number-one selling hummus brand in the United States, has removed support for the IDF from its English-language website after a video circulating the internet criticized the company’s support of Israel’s “human rights abuses,” according to a press release issued Thursday by the Philadelphia branch of the Boycott Divestment Sanctions (BDS) movement.
Strauss Group, which recently highlighted its “adoption” of the Golani Reconnaissance platoon and other Israeli soldiers on its website, has taken down its support for the IDF, according to the press release. . . .
Last month, Philadephia activists staged a dance around a local supermarket as part of a campaign to pressure grocery chains to stop carrying Sabra Hummus products. The activists urged the supermarket and its customers not to “buy into Israeli apartheid,” and shouted “No Justice, No Chickpeas!”
It’s really sad. Strauss Group could have either ignored this Philadelphia Marxist boycott or it could have turned it into a way to get more supporters of Israel to buy its products. But, instead, the company chose to betray its own country, Israel, and the fighting men and women who risk their lives to protect it . . . and, again, the company’s very existence in Israel. The Golani Reconnaissance platoon consists of some of the most elite Israeli soldiers, the country’s best and brightest and most patriotic. Every day, they risk their lives under attack from Islamic terrorists. And this is how Strauss treats them. Nauseating.
So, that’s why I will no longer buy Sabra hummus, Elite chocolates and candy, or Must gum (all products of Strauss–see Strauss Group’s complete product line). You’d think a company that is the second largest food and beverage company in Israel and the sixth largest coffee company in the world would have more guts.
But you would be wrong. In the case of Strauss and its hummus, chocolates, etc., think with your mind and not your stomach. And stay far away. Contact Strauss Group and let the company know why you will no longer buy their products.
Tags: Arab Boycott of Israel, BDS, boycott, Boycott Divestment Sanctions, Elite, Elite Candy, Elite chocolate, Golani, Golani Reconnaissance platoon, IDF, Israali Defence Forces, Israel, Israel Defence Forces, Israel Defense Forces, Israeli boycott, Israeli Defense Forces, Must, Must candy, Must gum, Strauss, Strauss Group