January 24, 2013, - 5:39 pm
Below is Mercedes Benz’s new Super Bowl ad, starring model Kate Upton, heiress to the Whirlpool fortune and niece of effeminate, liberal, pro-Muslim Republican Fred Upton. It’s spurring a lot of controversy, and the Parents’ Television Council is blasting it as too sexual. I totally get that and think that everything in society now is way too sexualized to the point that kids long ago stopped having a childhood and so on. Plus the ad is kinda cheap and low-class. On the other hand, to me the ad is nothing new and merely a rip off of a superior (in comparison) 1992 Pepsi Super Bowl ad starring the Kate Upton of her day, Cindy Crawford. That ad is also posted below. Yes, Cindy’s denim cut-off jean shorts are maybe an inch longer and her tank top shows probably an inch less cleavage. But it’s essentially the same ad featuring a similar woman–they both even have the same mole above the mouth (though Crawford is far better looking). Also, I’ve seen far worse, more objectionable stuff, including a sleazy Kate Upton ad for Carl’s Jr. Frankly, I don’t think it’ll help Mercedes sell more cars, as you barely notice the product and it defeats the purpose of the ad, as well as cheapening what, until now, was marketed as something of refinement and featured the voice of “Mad Men’s” Jon Hamm.
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So, what do you think–sleazy, cheap, and too sexual? Or more of what we’ve irreparably come to expect in today’s society and much less offensive than a lot of other stuff we regularly see on broadcast TV? I’m more offended by “Teen Mom” and the Kardashians, who are only famous because one of them–Kim–made a porn tape with a rapper and she and her mother marketed it. Now, that’s disgusting. But with all these sexualization messages to young girls, we can hardly be shocked that they then have sex at a young age and end up pregnant.
Tags: Carl's Jr., Cindy Crawford, Cindy Crawford Pepsi Ad, Fred Upton, Kate Upton, Kate Upton Mercedes Benz, Kate Upton Mercedes Benz Ad, Kate Upton Super Bowl Ad, Mercedes Benz, Parents Television Council, Pepsi, video