May 12, 2013, - 1:29 pm

Hooters Wishes You a Happy Mother’s Day

By Debbie Schlussel

Several restaurants and food chains are offering “free” meals to moms today for Mother’s Day (or is it Mothers’ Day or Mothers Day?–I never quite get which it is that Hallmark and Hershey are telling me to celebrate). But the free meals really aren’t free because the “free” diner has to pay for her drinks (where there’s a huge margin of profit) or bring a paying diner or something like that. But the biggest chutzpah comes from Hooters, whose business model is really designed for men and lesbians (and lesbians in men’s bodies and vice versa).

Pretend “Mother’s Day” at Hooters . . .

Classy: Celebratin’ Mother’s Day w/ Dad’s Eyes Not on the Menu

The chain famous for its waitresses in sexy uniforms has long struggled to attract female customers — particularly mothers. But this Mother’s Day, it hopes to lure mothers nationwide by offering free entrees — worth up to $10 — for mothers who bring a kid along and buy any drink.

Huh? Here’s a tip: if you bring your kid to Hooters just so you can get a free meal on Mother’s Day, you’re not a mom. You’re an irresponsible womb and egg donor. Just sayin’.

For Hooters, which is desperately trying to improve its food, its look and its image, the move illustrates what a 30-year-old chain must do that has fallen so far. Although Hooters has offered free wings on special occasions like Mother’s Day before, this is the chain’s first freebie offer on a breadth of entrees. This also is the first year the chain has sold entree salads — which it also hopes will attract some women.

Good luck with that.

Hooters is stuck in the ’80s, when its sleazy, skimpy outfits might appeal to desperate men experiencing a “draught.” But, now, they have the internet. And the low class restaurant chain isn’t doing well. It had to shutter many restaurant locations, and it has to go up against competitors in the ever-crowded “barely-clad waitress” restaurant niche, including “Tilted Kilt.”

This dumb Mother’s Day ploy won’t help the chain. As we all know, the real reason anyone used to go there wasn’t for the “great wings.”

Would you take your mom to Hooters for Mother’s Day? That’s a rhetorical question.

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46 Responses

I would NOT take mom to Hooter’s, primarily because the food is so bad. Hubby and I ate there only because the men’s softball team (from the business I work for) met there for awards night. How hard is it to mess up a chicken sandwich and fries? Totally inedible.

Lilida on May 12, 2013 at 1:40 pm

lol, wow, how judgmental. Maybe there’s a single mom on a budget and that might be the only way she can treat herself for Mother’s Day? I bet there are some mothers out there who would be grateful for it. All children aren’t kids, either. There may be a child in college or a young adult who can only afford to treat their mom out to dinner this way. I certainly wouldn’t turn my nose up at it if my child took me to Hooter’s for lunch or dinner. I also happen to think Hooter’s has great wings!

Seriously, is this something that’s worth picking on? If you must have a cause, how about the fact that the media is selectively not reporting the Gosnell trial? Or how about the Benghazi cover up? Hooter’s is giving away free meals to mothers? Shameful! Let’s all point at them and make a sign and protest!

Have a Happy Mother’s Day.

Samantha Schultz on May 12, 2013 at 2:01 pm

    Hi Samantha – I think that every now and then Debbie tries to lighten the tone of the blog, after covering horror after horror.

    Nir Leiu on May 13, 2013 at 6:18 pm

shamelessly i might admit i like hooters. Like their wood rustic style design of restaurants, and like their buffalo shrimp and curly fries. Sadly I do not enjoy the sleezy girls or the crowed that goes there.

max on May 12, 2013 at 2:04 pm

That would be an insult to my mother if she were still alive.
It just goes to show how much this country’s morality has declined.

Hollywood on May 12, 2013 at 2:06 pm

    You’ve got an odd name for someone concerned with ‘morals’.

    Nir Leiu on May 13, 2013 at 6:08 pm

LOL, well at least they probably won’t be making a big effort to go halal anytime soon.

Oh wait they did…

Frankz on May 12, 2013 at 2:43 pm

Reading that stuff, the only thing that comes out of my mind right now is whether a loving relative can use that as evidence of child abuse against a brainless parent (or, even worse, parents).

Rodrigo Veleda on May 12, 2013 at 2:55 pm

Women look good at Hooters. ‘Nuff Said. Beyond that, they really do not do anything special. You would be better off going to a gentlemen’s club or a good quality strip joint.

But more importantly, how ’bout that asswipe that applied and got some ACLU lawyer-type to sue based on gender discrimination. He is a man and applied for a job. They did not hire him. He eventually won and undisclosed settlement.

What would happen if the Muslims demanded a Halel menu and then hire burka-wearing Middle Eastern Women?

AR on May 12, 2013 at 3:36 pm

I think the idea of the marketing ploy is not so much to bring your mother to their chaint but to attract a targeted younger demographic. Of course, Skunky would never go there because, (s)he or it is too perfect for that fine establishment.

They did a segment on “Undercover Boss”. It was totally unbelievable of some of the dweebs this conglomerate hired as managers and what they made the waitresses do. From an entrepreneur prospective, that is business suicide. I would wager that numerous causes of action were instituted against this multinational corporation.

Just a side note, they showed Asian chicks ( yum, yum) working here and they indicated that they do not eat the food and Americans eat that garbage because they are fat and stupid.

AR on May 12, 2013 at 3:46 pm

It is a dying restaurant chain. With the proliferation of strip clubs and the Internet(as noted by Debbie), the marketing rationale for Hooters has vanished. It is going the way of Drive-In Theaters.

Worry01 on May 12, 2013 at 4:22 pm


    Yup! A restaurant chain that caters to the young single male demographic isn’t going to attract female customers or families with a name like “Hooters.”

    The dumb Mother’s Day marketing ploy won’t work – because the company isn’t changimg its market model and image to attract the new customers it wants – beginning with changing its name.

    Companies that don’t listen to the market, sooner or later go out of business. And no one would care if “Hooters” was the latest casualty of our stagnant Obaconomy.

    NormanF on May 12, 2013 at 4:36 pm

Its not the sexy waitresses that have landed Hooters in trouble – its the terrible quality of its food. Granted, men enjoy looking at beautiful women and that’s human nature – but its not much of a compensation if the food is barely average!

And if my mom was still alive, I would never take her there. There are some places a man doesn’t take his mother, his sister, his girlfriend or his wife, to. And if he does, he’s a low class moron!

NormanF on May 12, 2013 at 4:27 pm

    Of course, no one in their right mind would insult their mother by gong here. That is a given, but suppose there is mother in her 20s, and her spouse is of the same age, then they would likely go there. Plenty of women frequent Hooters. I personally, do not think it is so spectacular. There are better places like Mel’s Drive-In, Hard Rock Café or Doggie Diner at AT&T Park or one could even venture to the Oakland Coliseum and get something like a Big Dog, which is a 1lb hot dog.

    AR on May 12, 2013 at 6:58 pm

      Hi AR – is Doggie Diner still around? It isn’t a DD if it doesn’t have that obscene Dachshund on the roof wearing a chef’s hat.

      Nir Leiu on May 13, 2013 at 6:23 pm

    Norman – do you have a list of such places (that you wouldn’t take females to?) A Democratic convention would top my list.

    Nir Leiu on May 13, 2013 at 6:16 pm

    Norman, your reply made me chuckle. You are right, the food is dreadful. My husband and his son used to joke about going to Hooters all the time, because I traveled a lot in my job and they wanted me to wonder what they were up to when I was gone. So one year around my birthday my husband was away on a business trip and I called my stepson on his joke and told him to take me to Hooters for my birthday. He hemmed and hawed (after spending YEARS telling me there was nothing wrong with Hooters and the food was good, blah, blah, blah.) I said, “No, you keep telling me the food there is so good and it’s a wholesome family place, so take me there.”

    Well, we went and he was sooooo embarrassed. Now at the time he was about 24 years old, not a young teen. Even so, he could barely look at the waitress, who kept trying to flirt with him. I had a hard time not laughing at his obvious discomfort. He spent the entire hour we were there talking to me about an engineering project he was working on, and never looked around the room. I was one of the few females (other than the waitresses) and most of the men were under 35. And yes, the food sucked. The service was fine, she was sweet and attentive, but you can’t have a successful restaurant with bad food, no matter how big the bazongas are.

    Shortly after that experience they opened a Tilted Kilt restaurant in our area. My husband and stepson went for dinner one night while I was away. They said the food was just as bad as Hooters and the waitresses weren’t as attractive. As far as I know they never went back, and the place closed after a few months.

    DG in GA on May 13, 2013 at 10:42 pm

At the risk of plagiarizing this genre of jokes but…

You know you are a redneck if you take the wife and kids to Hooters for Mother’s Day dinner.

Rick on May 12, 2013 at 6:39 pm

Nothing against Hooters, but is this picture subliminal? Looks like the little girl is being conditioned to become a Hooters waitress.

Little Al on May 12, 2013 at 7:12 pm

I’m really in the who cares camp on this one–don’t eat meat and never actually been to Hooters since I don’t know where any are around here, although I have absolutely nothing against good looking girls…

But Debbie, I’m genuinely baffled and intrigued by this thing you wrote: [skimpy outfits might appeal to desperate men experiencing a “draught.”] Deb, or anybody, what does that mean?
Is that a euphemism I’m unfamiliar with, and you can’t get more explicit than that?
I can remember a time when I myself was desperately sweating out the “draft” during Viet-Nam, but I’m certain that’s not what you meant.

Joe Guiney on May 12, 2013 at 8:26 pm

I think Debbie meant “drought.” Notwithstanding that her blogs have frequent spelling errors and the like, I think she got her point across. I don’t love Debbie any less because of the typos. I have a feeling she’s a VERY busy woman, perhaps misses a lot of sleep, and does a lot of work on her own, without the benefit of proofreaders and crackerjack word processing operators/legal secretaries like me. Let’s also not forget that there are many in the world who would love to feature Debbie’s head on live internet hookup literally hanging from their jihadist hand a la poor Nicholas Berg. Can’t always get the spelling right with a life like that.

As for the point made about taking Mom there because of money being tight, if Hooters is the only place one can think of to go on Mother’s Day because of a tight money situation, sorry, invalid reason. How about cooking for Mom, cleaning the house, maybe even going over the day before and giving Mom the whole weekend off? Clean the house, cook for her, and lay some of that cash which would have been spent at Hooters on her. There are other places to go as well. If you can get to a Hooters, you can go somewhere else where the food is inexpensive and tastes good.

As for Hooters itself, never been there. Plus, I’m not big on eating out, can’t afford to at this point in my life, don’t know where a Hooters could be found in either of my geographic locations, PR or NYC, so it’s a moot point.

Last, but not least, many of the women in Hooters, as in the rest of American society, have fake boobs. For example, boob jobs are an increasingly common “Sweet 16” birthday gift in Long Island, New York, seriously. Have been since the 90’s. Talk about a major league turn off. I know there are men, and perhaps lesbians that don’t care, but the proliferation of fake boobs in America is just one more example of the steep dive toward total depravity our culture has taken.

Sounds like a desperate marketing ploy to me.

Alfredo from Puerto Rico on May 12, 2013 at 10:16 pm

    …And these are increasingly desperate times, are they not? Thanks much for the explanation, Alfredo, I’m sure that’s exactly what she meant because now the sentence makes sense. I wasn’t trying to be snarky about a typo, BTW, I was literally puzzled. But, believe you me, I know EXACTLY what a drought is alright. You should consider work as a decryption specialist for the NSA or something.

    Joe Guiney on May 12, 2013 at 11:50 pm

Oh, I know you weren’t being snarky, glad to help. It’s amazing how one letter can change something completely, or render it anywhere from somewhat to completely unintelligible.

This is a good time for me to point out something I’m sure people around here my age (56.53) and up have noticed since the advent of something I have referred to at times as The Cultural Pancake Flip of 1964-69. I remember when I first came across the Generation X statement that “it doesn’t matter how I spell something as long as I get my point across.” More evidence of a culture in decline. Another of Generation X’s favorite sayings is “if it’s more than two sentences, I can’t be bothered.”

I have been astounded since first encountering that last one. I understand being say, nine, ten, twelve years younger than me and giving the finger to my Baby Boomer generation. I can understand it, although not accept it completely, because I do not believe in throwing the baby out with the bathwater. I know that many of my generation set a very poor example during the 60’s and 70’s, to the extent of having our younger brothers and sisters hold us in some contempt, with regard to our views and values.

But Generation X DID throw the baby out, and adopted a totally depraved set of values, which included the incredible idea that one can learn life, no matter what the subject is, without doing any real reading. I am constantly amazed at my encounters with Generation X’ers who steadfastly refuse to take my suggestions on reading this book or that, or perusing the internet news web sites, and spending a few hours a week honing their citizenship.

They are full of questions and adamant statements, including a lot of ideas which can easily be proven wrong, about many things, politics and hot button social topics included, but REFUSE to do any heavy reading. I have a wonderful friend who a few years ago had gotten me in to an unwanted discussion about certain aspects of health and fitness, a field I’ve been involved in since early 1972. I proceeded to tell him, since he was stonewalling me, and smacking down everything I said, that I never said anything about the subject of nutrition or related topics, without being able to back it up. He then proceeded to tell me “I’m sure you could.” This, after dismissing me, smacking me down, and even ridiculing certain things I was saying.

At that point, I pointed to his computer and reminded him that he has access to the same informational resources that I do, and with regard to the topic(s) he was dismissing me on, he could go over and learn immediately that what I had said was correct. He declined, because it would have required reading. Astounding. And this little misunderstanding here, caused by one letter, an ‘a’ that should have been an ‘o,’ is proof that Generation X’s idea that a walk around the neighborhood and being generally streetwise is enough to get by.

Such is the nature of our continually downsliding cultural realm. Instead of doing a little studying, they instead choose to hold up people like Jon Liebowitz, Steven Cold Bear, etal as their wise sages and expert social commentators.

Thank you for the compliment as well. Don’t know if I’m worthy of such a position, but it is interesting to note. I have a feeling that working 15 out of a recent 21 year period as a legal secretary/word processor helped me in my decryption efforts. Attorneys have notoriously poor spelling, and horrible handwriting, and many of them are chronically lacking in sleep. If you have ever seen what is known as an “attorney’s markup,” it can be akin to trying to decipher a wall of graffiti where a bunch of people have gone over each other’s “tags.” I was often considered one of the best people to ask when a supervisor or another secretary/operator was unable to decipher some of the incredible scrawls that we had to deal with in typing and editing documents.

Alfredo from Puerto Rico on May 13, 2013 at 12:45 am

    Americans seem to be getting dumber. Even college graduates. It seems that they are limited to having the world apologize for anything that they deem to hurt their feelings or staring at their phone all day and sending texts or posting something on “social media.”

    If you ask a male between the age of 16-30, they cannot change a tire, change spark plugs, use a weapon (firearm) [ghettos excluded] or even know the difference between a Torx or a Philip’s screwdriver. The do seem to be adept as massive demonstrations.

    AR on May 13, 2013 at 1:26 pm

    The other thing is the systematic castration of the American male. It is a common occurrence to see men being surrogate mothers. In other words, the carry their infants in those papooses, are always pushing strollers, changing diapers on tables in restaurants, telling their kids that graffiti is not vandalism but a microcosm of society’s problems forced upon minorities that are simply acting out their artistic expressions as a result of being oppressed by white man.

    They tend to also suffer from white liberal guilt, support interracial marriage ( a black man with a white woman) which by the way, you never see a black man doing the aforementioned unless he is with a white woman, and are avid opponents of the death penalty, or life in prison without the possibility of parole, hate anything associated with the military, police, Christianity or anything family related.

    AR on May 13, 2013 at 1:37 pm

Oh, in addition, I have to disagree with our beautiful hostess. I have studied the picture a number of times, at length, walking away from the computer several times. The father is looking at his daughter, but I wouldn’t be surprised if he was at some point sneaking a look at the waitress’ . . .

IMPLANTS!!! Oh, yes she does. I’m an expert at this, and was taught by women how to spot them, at least 30 years ago, when The Implant Age was just beginning. They existed before then, but they really stepped it up during the 80’s, when Generation X and their cultural depravity began to chip away at the underpinnings of our culture. There are women whose implants are barely discernible, such as Kim Kardashian, and there are reasons for this. But Debbie’s waitress friend definitely has them. I wouldn’t bet my computer on it, because the Bible says not to gamble and I’m a poor man, but yup, she’s got ’em.

Alfredo from Puerto Rico on May 13, 2013 at 12:59 am

Hooters? Don’t think we have such restaurants in the UK – or certainly not in our little seaside town. And I won’t be going there if and when we do, let alone taking my mother.

But could the problem also be Mother’s Day?

The Encyclopædia Britannica describes it as: “A festival derived from the custom of mother worship in ancient Greece. Formal mother worship, with ceremonies to Cybele, or Rhea, the Great Mother of the Gods, were performed on the Ides of March throughout Asia Minor.”—(1959), Vol. 15, p. 849.

So it seems that Mother’s Day has it roots in goddess worship. And, according to the Hebrew Scriptures, didn’t it all start to go horribly wrong for us when Satan suggested to Eve that she would not die if she disobeyed her Creator, but that she would become a goddess instead?

Find the goddess within, Eve, he hissed.

“At this the woman said to the serpent: “Of the fruit of the trees of the garden we may eat. But as for [eating] of the fruit of the tree that is in the middle of the garden, God has said, ‘You must not eat from it, no, You must not touch it that you do not die.’”  At this the serpent said to the woman: “You positively will not die.  For God knows that in the very day of your eating from it your eyes are bound to be opened and you are bound to be like God, knowing good and bad.””

Come on Eve, he urged her, you can be like God yourself and set your own standards of good and bad. However, when Adam and Eve made the fatal decision to disobey and to eat of the forbidden fruit, they cut themselves off from their Creator, their Source of life. And they found they could not even keep themselves alive, let alone run this beautiful and complex planet. And they fatally damaged us, their unborn children. We are born imperfect and dying – through no fault of our own.

That seems as good a reason as any not to go to Hooters to celebrate a Mother goddess festival.

There is a rescue in hand for us, the children of Adam, through the incoming Kingdom of God – the kingdom of priests and holy nation – the heavenly government that will restore the earth to Paradise. Surely that is where we want to be – to time indefinite?

sue on May 13, 2013 at 2:15 am

    I’m so impressed that you know how to type that weird “ae” thing in the middle of “encyclopedia.” I wonder if I could hire you as a proofer.

    Joe Guiney on May 13, 2013 at 4:29 pm

      Joe, that ae thing is called a grapheme. I like them too. They use them all the time in the UK, I was always seeing them in the newspapers.

      justsayin on May 14, 2013 at 1:08 am

The chances of me ever setting foot in a Hooters are slim to none (gay dudes aren’t their target market either, and I’m a lousy carnivore), but tacky uniform aside, it’s the not the den of iniquity it’s made out to be.

Before she stopped writing, I followed a blogger, “K”, who was a Hooters “model” (it’s how they get around discriminatory hiring- Hooters hires “models” who incidentally serve food), and had worked other waitressing jobs while in college.

Her experience while working at the “family” restaurants- absolutely no policies were in place to protect waitresses from aggressive/groping/etc customers, and management usually turned a blind eye to any transgressions. Hooters, on the contrary, has corporate policies in place to protect their employees from that kind of treatment; while there are bound to be rogue non-enforcers in a chain, most lechers are likely to get ejected by management.

Anyone who takes small children out for this kind of thing is certainly a moron. But if the kids are grown and Mom already digs Hooters, no harm and let the drinks flow.

Robert on May 13, 2013 at 3:04 am

Off-Topic, but I wish all the religious Jews on this website a happy, healthy, kosher Shavuout.

Miranda Rose Smith on May 13, 2013 at 5:37 am

“Hooters”, could that be a typo? Or just a Freudian slip.

Bronson on May 13, 2013 at 6:45 am

Debbie, Debbie, Debbie. I don’t disagree with your post/article. I do like you, and your blog, a lot. But, I have to let you know, that I have an extra scratching post here that my cats aren’t using right now. Would you like me to send it to you? 🙂

RT on May 13, 2013 at 8:21 am

Dang, sorry I missed it …
I had much more fun shredding Muslims and dhimtards on MSN and Yahoo yesterday …

Pray Hard on May 13, 2013 at 9:39 am

I agree with sue. It sounds as though sue has perhaps been exposed to some of the same Biblical teachings that I have. Personally, I do not and never have observed Mother’s Day. I call my mother every year on her birthday. As for all these other days, Mother’s, Father’s, Secretaries, Grandparents, etc., I believe they are nothing but an excuse to guilt people, and an opportunity to make for more merchandising.

I used to really resent it when I had jobs in the regular workaday world, and arriving at work, at least one person would ask me if I had called my mother that day. When I replied no, there was an awful lot of guilt thrown in my direction, and sometimes the people doing so even avoided me afterwards.

What fucking business is it of any work acquaintances whether or not I observe Mother’s Day? Yet, many Americans not only make it their business to query others on such matters, but judge them as well.

Alfredo from Puerto Rico on May 13, 2013 at 10:35 am

Mom was – and I’m not kidding – the very image of Aunt Bea. Sounded like her, same hair, weight, height. Looked exactly like Aunt Bea. The idea of taking my Mother to a Hooters … well, you run a little film through your imagination of taking Aunt Bea to Hooters and see how squirmy you get …

Jack on May 13, 2013 at 12:02 pm

i personally do not see anything wrong with the concept of hooters as there is nothing illegal or immoral about wearing a t-shirt. they are not lewd or in your face with the obvious so what is wrong?

chuck on May 13, 2013 at 12:19 pm

I take issue with those here who denounce Hooters for the quality of the food. I’ve only been to Hooters about a half-dozen times, but each time the food was fine. My favorite combo there is an extremely large succulent breast of chicken, spicy steak fries, and an ice cold brew. The scenery, come to think of it, was pretty good, too.

Seek on May 13, 2013 at 12:28 pm

    “My favorite combo there is an extremely large succulent breast of chicken” HaHaHa

    Bronson on May 14, 2013 at 5:44 am

Picture it West Virginia 2000 I’m home on leave from the military about this same time frame. Taking my beloved mother out to eat at Ryans after we came from church. Now not only is Ryans some good eatin’ but it had that family atmosphere that my mom and I liked. Now fast forward to 2013. I’m married with children and no way in heck would I take my wife to a place like Hooters(we went to Applebees). Now don’t get me wrong when I was single me and the fellas went to see the last game of the NBA Finals a long time ago at the local Hooters. The only thing that was any good was the women in their “uniforms” because the food was sucked. At least we had good beer to go along with the crappy wings. I mean I’ve had better wings out of the frozen food section at Foodlion. Debbie is right Hooters is a dying breed of resturant. They did good in the 80’s and early 90’s but with the age of the internet you can look at Hooters girls online while eating a better quality of chicken wings. Probably from the frozen food section of Foodlion. There are far better places to take the your mother or the mother of your kids and Hooters aint it.

Ken b on May 13, 2013 at 12:29 pm

BTW, I forgot, with the dumbing down of our schools maybe Hooters would be a good idea. Most girls are going to wind up strippers anyway!!!

Hollywood on May 13, 2013 at 6:08 pm

Debbie – re your picture caption: maybe ‘Dad’s eyes’ were on the menu!!!

Nir Leiu on May 13, 2013 at 6:09 pm

Re earlier posts about implants. Once upon a time there was a wonderful dish called pizza. It was delicious. Someone thought it could be mass-marketed. It was. It should be renamed ‘cardboard.’

Nir Leiu on May 13, 2013 at 6:40 pm

Amy Schumer did a take-off of Hooters in a sketch that takes place at ‘Nutters” with and all-male, singlet-wearing wait-staff with their “nut sack” prominently featured from their outfits.

It was a pretty funny sketch that also presented a pretty good social commentary on the “Hooters” phenomenon and with Hooters trying to spin itself as a wholesome place instead of being a toned-down stripper bar.

DS_ROCKS! on May 13, 2013 at 7:48 pm

Oh, Debbie. It’s obvious he’s trying to look lovingly at his wife. He can’t help it if there are a couple of big obstructions in the way.

BethesdaDog on May 14, 2013 at 2:47 am

Sounds like chest-envy to me.

V on July 5, 2014 at 2:38 pm

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