May 12, 2013, - 1:29 pm
Several restaurants and food chains are offering “free” meals to moms today for Mother’s Day (or is it Mothers’ Day or Mothers Day?–I never quite get which it is that Hallmark and Hershey are telling me to celebrate). But the free meals really aren’t free because the “free” diner has to pay for her drinks (where there’s a huge margin of profit) or bring a paying diner or something like that. But the biggest chutzpah comes from Hooters, whose business model is really designed for men and lesbians (and lesbians in men’s bodies and vice versa).
The chain famous for its waitresses in sexy uniforms has long struggled to attract female customers — particularly mothers. But this Mother’s Day, it hopes to lure mothers nationwide by offering free entrees — worth up to $10 — for mothers who bring a kid along and buy any drink.
Huh? Here’s a tip: if you bring your kid to Hooters just so you can get a free meal on Mother’s Day, you’re not a mom. You’re an irresponsible womb and egg donor. Just sayin’.
For Hooters, which is desperately trying to improve its food, its look and its image, the move illustrates what a 30-year-old chain must do that has fallen so far. Although Hooters has offered free wings on special occasions like Mother’s Day before, this is the chain’s first freebie offer on a breadth of entrees. This also is the first year the chain has sold entree salads — which it also hopes will attract some women.
Good luck with that.
Hooters is stuck in the ’80s, when its sleazy, skimpy outfits might appeal to desperate men experiencing a “draught.” But, now, they have the internet. And the low class restaurant chain isn’t doing well. It had to shutter many restaurant locations, and it has to go up against competitors in the ever-crowded “barely-clad waitress” restaurant niche, including “Tilted Kilt.”
This dumb Mother’s Day ploy won’t help the chain. As we all know, the real reason anyone used to go there wasn’t for the “great wings.”
Would you take your mom to Hooters for Mother’s Day? That’s a rhetorical question.
Tags: Hooters, Hooters Mother's Day, Mother's Day