April 1, 2011, - 1:11 pm
RadioShack v. the 2nd Amendment
I admire the marketing genius of Steve Strand. In a tough economy, he’s found a clever way to get customers at his Montana RadioShack franchise to sign up for two-year Dish Network packages. He gives them a gift card for a pistol or shotgun and a free background check. That way, you can protect yourself while you’re enjoying your new TV channels.

But RadioShack is upset. The company claims that Strand’s gun promotion “tarnishes” the image of Radio Shack. How? Owning guns is legal, a right explicitly laid out in the Second Amendment. Guns allow customers in various Radio Shack markets–some of them not so safe–to protect themselves against criminals. And Strand is offering a $50 pizza gift certificate to customers who don’t want the guns. DirecTV is also making a big mistake, as it has declined to participate in a promotion Strand planned with that company. The proof in the pudding is that RadioShack will not say whether the promotion resulted in an uptick in sales of Dish Network through Strand.
RadioShack Corp. officials called Strand on Tuesday and ordered him to pull the promotion, he told the Ravalli Republic. Strand refused, saying he is within his rights as a legal dealer and is now seeking legal representation.
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Tags: 2nd Amendment, Direct TV, DirecTV, Dish Network, guns, Marc Lumpkin, marketing, Montana, promotion, Radio Shack, RadioShack, RadioShack Corp., Second Amendment, Steve Strand

















